New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

iPhone Sales Flat in Q1 2017 as Chinese Phone Makers Increase Global Market Share

Worldwide iPhone sales were flat in the first quarter of 2017, according to Gartner, causing a year-on-year drop in Apple's share of a growing smartphone industry boosted by the rise of top Chinese mobile manufacturers breaking out into neighboring markets.

Global sales of smartphones to end users totaled 380 million units in the first quarter of 2017, a 9.1 percent increase over the first quarter of 2016, reported Gartner. Of that figure, Apple sold 51.9 million units, up from 51.6 million in Q1 2016, leading to a drop in market share year over year. Samsung retained top spot with 78.6 million units sold to end users, and held on to 20.7 per cent market share, but both figures were declines on a year ago.


"Sales of iPhones were flat, which led to a drop in market share year over year," said Anshul Gupta, research director at Gartner. "Similar to Samsung, Apple is increasingly facing fierce competition from Chinese brands Oppo and Vivo, among others, and its performance in China is under attack."
Huawei, Oppo, and Vivo had a combined market share in the first quarter of 2017 that accounted for 24 percent, up 7 percent year on year. Huawei held third spot behind second-placed Apple, edging closer to the company with 34 million units in Q1 2017, while Oppo continued to catch up with Huawei, with a 94.7 percent increase in global sales, resulting in the best performance of the quarter and maintaining its number one position in China.

The top three Chinese smartphone manufacturers are driving sales with their competitively priced, high quality smartphones equipped with innovative features, according to Gartner, with aggressive marketing and sales promotion having further helped the brands to take share from others in markets such as India, Indonesia and Thailand. In India alone, for example, Vivo grew by 220 per cent.

In the operating system market, iOS saw continued growth, with a 0.9 percent uptick in market share year on year. But it was Android that fared best, growing its share by 2 percent, thanks to increasing acceptance of Chinese brands in global markets, led by high-quality smartphones.

Tag: Gartner


Top Rated Comments

(View all)

10 months ago
Given that many iPhone customers are now in the waiting mode for the next iPhone, these numbers are not surprising.
Rating: 9 Votes
10 months ago

Yeah, because all those Samsung sales were flagship products and not cheaper devices.

You fell for it. That user likes to get a reaction out of people.
Rating: 9 Votes
10 months ago

WoW!! Samsung is towering Apple - it may Force Apple to come out with better new products. Competition is always good for consumers.


Number of smartphone models Samsung has brought out since 2014: 157

Number of smartphone models Apple has brought out since 2014: 7

Source: GSMArena
Rating: 8 Votes
10 months ago

You fell for it. That user likes to get a reaction out of people.


Yep, don't even know why I clicked 'Show Ignored Content' and then felt some stupid compulsion to respond. Went for the bait like a hungry fish. :(
Rating: 7 Votes
10 months ago

WoW!! Samsung is towering apple - it may Force Apple to come out with better products. Competition is always good for consumers.


Hopefully it will influence the price point of the iPhone 8. Anything over 800$ is completely out of the question for me.
Rating: 7 Votes
10 months ago
We all know how it will play out.

Do we really have to play this game every time there's a new Apple product?

"It won't sell."

… product sells out in hours …

"Apple are deliberately holding supply back."

… sales figures show they sold a metric crapton …

"It's only the loyal fanboys that bought them."

… next quarter shows sales growth …

"We've reached saturation point."

… continued sales growth …

… repeat for the next X years …

*sigh*
Rating: 6 Votes
10 months ago

WoW!! Samsung is towering apple - it may Force Apple to come out with better products. Competition is always good for consumers.


Yeah, because all those Samsung sales were flagship products and not cheaper devices.
Rating: 6 Votes
10 months ago

Yeah, because all those Samsung sales were flagship products and not cheaper devices.

True as that is, imagine if Samsung stopped selling phones tomorrow. We would likely see $1500 iPhones and a 24month release cycle almost immediately.

Now if someone really could step up to compete with Apple then we as consumers definitely would benefit. The only people winning at the moment are the shareholders.
Rating: 5 Votes
10 months ago

Yep, don't even know why I clicked 'Show Ignored Content' and then felt some stupid compulsion to respond. Went for the bait like a hungry fish. :(

Never click 'Show Ignored Content'. NEVER.

On topic: This chart highlights the outsized influence the Chinese market has on overall phone sales.
Rating: 5 Votes
10 months ago

50+ million phones and the tone of the report is gloomy. That number seems incredible to me.

Because you're looking at that number as a fan. These types of reports aren't produced for fans. They're for investors. Investors want to see growth. Hence the tone of the report.
Rating: 5 Votes

[ Read All Comments ]