iPhone remained the world's most popular smartphone by a significant margin last quarter, according to research firm Strategy Analytics.
iPhone 7 and iPhone 7 Plus were the two most popular models specifically, with an estimated 21.5 million and 17.4 million shipments respectively.
Chinese brand OPPO's flagship R9 smartphone trailed in third with an estimated 8.9 million shipments, while Samsung's mid-range Galaxy J3 and J5 rounded off the top five with an estimated 6.1 million and 5 million shipments respectively. Other brands combined for an estimated 294.4 million smartphone shipments.
Strategy Analytics' estimates suggest the iPhone 7 and iPhone 7 Plus accounted for roughly 76.5 percent of Apple's smartphone sales last quarter, with the remaining 23.5 percent of sales derived from older models. The data also suggests a 55/45 percent sales split for the iPhone 7 and iPhone 7 Plus respectively.
Tuesday April 14, 2026 4:39 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
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CarPlay Ultra...
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According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
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Tuesday April 14, 2026 4:39 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Saturday April 11, 2026 9:14 am PDT by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
Wednesday April 15, 2026 8:15 am PDT by Tim Hardwick
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code...
This chart shows that the iPhone 7 and the 7 Plus are both selling infinitely better than they were in Q1 of last year! That ought to shut up the "Apple is doomed" folks. ;)
As always conflicting statistics depending on the source. Go to sites such as ZDNet and the story is quite different where Samsung have the upper hand.
I just checked zdnet and found nothing to conflict with that report. Further, a search of Google didn't turn up anything either. Regardless, it doesn't matter. Apple's iPhone sales are producing profits unrivaled by others. It's iPhone versus the undifferentiated Android devices. Many use the term "iPhone" to generically refer to smartphones. No other device has that cachet.
As always conflicting statistics depending on the source. Go to sites such as ZDNet and the story is quite different where Samsung have the upper hand.
Not of course there is any bias at all.
Samsung is selling more devices than Apple, but Apple's best-selling model is outselling Samsung's best-selling model.
The best sold Apple phone costs $649 for the base 32GB model
The best sold Samsung phone costs $92 for the base 8GB model
No wonder Samsung sells more phones than Apple...
Units are not comparable at all!
What's the point of selling many cheap phones? It is clear that Android OEMs cannot make it back in volume, because Google and Spotify are the ones taking advantage of Android's volume and not the OEMs. Google's not even taking that much of advantage of volume, because their store, with 85% of the marketshare of devices only makes 50% of what Apple makes, and YouTube Red, Google Play Music, etc. have been failures.
What's really interesting is that the Chinese can sell a more expensive phone than Samsung, the Oppo R9s costs $499! What a world, where a company that lives of the shade of Android being open source (no Google Play in China), can convince people to spend much more money than Samsung can! So many engineers, such a big company, so much money spent on advertising, and the result is selling a product like this:
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