iPhone remained the world's most popular smartphone by a significant margin last quarter, according to research firm Strategy Analytics.
iPhone 7 and iPhone 7 Plus were the two most popular models specifically, with an estimated 21.5 million and 17.4 million shipments respectively.
Chinese brand OPPO's flagship R9 smartphone trailed in third with an estimated 8.9 million shipments, while Samsung's mid-range Galaxy J3 and J5 rounded off the top five with an estimated 6.1 million and 5 million shipments respectively. Other brands combined for an estimated 294.4 million smartphone shipments.
Strategy Analytics' estimates suggest the iPhone 7 and iPhone 7 Plus accounted for roughly 76.5 percent of Apple's smartphone sales last quarter, with the remaining 23.5 percent of sales derived from older models. The data also suggests a 55/45 percent sales split for the iPhone 7 and iPhone 7 Plus respectively.
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle.
Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines.
According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option.
Apple's guidelines for Live Activity state that...
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator.
The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues.
The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce.
In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing."
TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Tuesday December 30, 2025 2:11 pm PST by Juli Clover
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+.
What's Apple Fitness+ Planning for the New Year?
Something Big is Coming to Apple Fitness+
The Countdown Begins. Apple Fitness+ 2026 is Almost Here
2026 Plans Still Under ...
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch.
The key announcements include:
New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January.
"Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Wednesday December 31, 2025 9:59 am PST by Juli Clover
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro.
Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
This chart shows that the iPhone 7 and the 7 Plus are both selling infinitely better than they were in Q1 of last year! That ought to shut up the "Apple is doomed" folks. ;)
As always conflicting statistics depending on the source. Go to sites such as ZDNet and the story is quite different where Samsung have the upper hand.
I just checked zdnet and found nothing to conflict with that report. Further, a search of Google didn't turn up anything either. Regardless, it doesn't matter. Apple's iPhone sales are producing profits unrivaled by others. It's iPhone versus the undifferentiated Android devices. Many use the term "iPhone" to generically refer to smartphones. No other device has that cachet.
As always conflicting statistics depending on the source. Go to sites such as ZDNet and the story is quite different where Samsung have the upper hand.
Not of course there is any bias at all.
Samsung is selling more devices than Apple, but Apple's best-selling model is outselling Samsung's best-selling model.
The best sold Apple phone costs $649 for the base 32GB model
The best sold Samsung phone costs $92 for the base 8GB model
No wonder Samsung sells more phones than Apple...
Units are not comparable at all!
What's the point of selling many cheap phones? It is clear that Android OEMs cannot make it back in volume, because Google and Spotify are the ones taking advantage of Android's volume and not the OEMs. Google's not even taking that much of advantage of volume, because their store, with 85% of the marketshare of devices only makes 50% of what Apple makes, and YouTube Red, Google Play Music, etc. have been failures.
What's really interesting is that the Chinese can sell a more expensive phone than Samsung, the Oppo R9s costs $499! What a world, where a company that lives of the shade of Android being open source (no Google Play in China), can convince people to spend much more money than Samsung can! So many engineers, such a big company, so much money spent on advertising, and the result is selling a product like this:
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