iPhone remained the world's most popular smartphone by a significant margin last quarter, according to research firm Strategy Analytics.
iPhone 7 and iPhone 7 Plus were the two most popular models specifically, with an estimated 21.5 million and 17.4 million shipments respectively.
Chinese brand OPPO's flagship R9 smartphone trailed in third with an estimated 8.9 million shipments, while Samsung's mid-range Galaxy J3 and J5 rounded off the top five with an estimated 6.1 million and 5 million shipments respectively. Other brands combined for an estimated 294.4 million smartphone shipments.
Strategy Analytics' estimates suggest the iPhone 7 and iPhone 7 Plus accounted for roughly 76.5 percent of Apple's smartphone sales last quarter, with the remaining 23.5 percent of sales derived from older models. The data also suggests a 55/45 percent sales split for the iPhone 7 and iPhone 7 Plus respectively.
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Tuesday February 3, 2026 12:45 pm PST by Joe Rossignol
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Wednesday February 4, 2026 7:44 am PST by Joe Rossignol
Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple's current or former pricing for the devices.
Here were Apple's starting prices when the devices launched in September 2024:
iPhone 16: $799
iPhone 16 Plus: $899
iPhone 16 Pro:...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
This chart shows that the iPhone 7 and the 7 Plus are both selling infinitely better than they were in Q1 of last year! That ought to shut up the "Apple is doomed" folks. ;)
As always conflicting statistics depending on the source. Go to sites such as ZDNet and the story is quite different where Samsung have the upper hand.
I just checked zdnet and found nothing to conflict with that report. Further, a search of Google didn't turn up anything either. Regardless, it doesn't matter. Apple's iPhone sales are producing profits unrivaled by others. It's iPhone versus the undifferentiated Android devices. Many use the term "iPhone" to generically refer to smartphones. No other device has that cachet.
As always conflicting statistics depending on the source. Go to sites such as ZDNet and the story is quite different where Samsung have the upper hand.
Not of course there is any bias at all.
Samsung is selling more devices than Apple, but Apple's best-selling model is outselling Samsung's best-selling model.
The best sold Apple phone costs $649 for the base 32GB model
The best sold Samsung phone costs $92 for the base 8GB model
No wonder Samsung sells more phones than Apple...
Units are not comparable at all!
What's the point of selling many cheap phones? It is clear that Android OEMs cannot make it back in volume, because Google and Spotify are the ones taking advantage of Android's volume and not the OEMs. Google's not even taking that much of advantage of volume, because their store, with 85% of the marketshare of devices only makes 50% of what Apple makes, and YouTube Red, Google Play Music, etc. have been failures.
What's really interesting is that the Chinese can sell a more expensive phone than Samsung, the Oppo R9s costs $499! What a world, where a company that lives of the shade of Android being open source (no Google Play in China), can convince people to spend much more money than Samsung can! So many engineers, such a big company, so much money spent on advertising, and the result is selling a product like this:
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