Uber today announced that it will begin rolling out a simplified way for users to permanently delete their personal information from the app over the next few weeks (via The Verge). The news follows a few months of protests against the company that included Uber's perceived opportunistic business tactics during the immigration airport protests in January, the questionable actions of CEO Travis Kalanick, and the app's location sharing practices.

Prior to the update, users could delete the app from their phone, but any data Uber had obtained from its users would remain on its servers unless customers personally emailed or called the company's support team. Now, users will be able to go through this process within the app itself thanks to a new "Delete Your Account" screen, which will immediately deactivate user accounts and then permanently delete everything after 30 days.

uber delete your account
Uber said this protracted deletion period is a way for users to reverse their decision if they change their minds. Data deleted will also affect any information that was entered in Uber's food-related spin-off app, UberEats.

Late last year and early in 2017, Uber faced a series of backlashes from the public related to the app's tracking of user data up to five minutes after a trip ends, as well as multiple reports related to Kalanick and his relationship with President Donald Trump. Uber claims that the new account deletion update isn't in response to any of those previous reports, and that it's been in the works "for more than a year."

Uber insists today’s changes aren’t a response to those campaigns. A spokesperson said today’s release has been scheduled for several months, and the changes have been in the works for even longer. “We’ve been working on improving this [account deletion] experience for more than a year,” said an Uber spokesperson.

The update will also include more customizable notification settings, as well as a few tweaks to location sharing settings when friends ask to hail a ride from where you're located. The actual main location sharing feature is still a black and white choice, so users who opt-out will have to manually enter their location each time they want to request a ride.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tag: Uber

Top Rated Comments

macTW Avatar
107 months ago
Uber's perceived opportunistic business tactics during the immigration airport protests in January
Non educated people like economics and the free market when it benefits them, and hate it when it doesn't. Just like when there was a safety issue in an Australian city, and prices soared as people used uber to flee... the vast increase in demand drives the price. The drivers are risking their time and lives for the drives. Pay up.
Score: 4 Votes (Like | Disagree)
macduke Avatar
107 months ago
Uber claims that the new account deletion update isn't in response to any of those previous reports, and that it's been in the works "for more than a year."
They say that, but Tim Cook threatened to remove them from the App Store quite recently and now we see this. Don't believe anything this company tells you.
Score: 3 Votes (Like | Disagree)
MrX8503 Avatar
107 months ago
Shoot, now I have to re download the app just to delete my account.
Score: 2 Votes (Like | Disagree)
thisisnotmyname Avatar
107 months ago
I want to just delete that five minutes of location tracking so I can enable GPS for the app again. I really like Uber's service and don't want to kill my account, I only want to kill their extraneous location tracking.

Regardless, still lightyears better than taxis. The bar is very low.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
replay all time playlist apple music

Apple Music Debuts All-New Personalized Playlist

Monday June 30, 2025 7:16 am PDT by
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history. The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...