Tenor for Mac App Introduces First Touch Bar Support for GIFs Amid Rebranding

Tuesday April 25, 2017 5:30 AM PDT by Mitchel Broussard

GIF creation and sharing company Tenor is today introducing the first app that puts GIFs directly into the Touch Bar of the 2016 MacBook Pro, which is debuting amid a rebranding of the company's Mac app as well. Previously known as "GIF Keyboard" the app will now be called "Tenor for Mac," and when it's launched on the desktop Tenor will display emojis on the Touch Bar and allow users to tap one to see a list of GIFs representing certain feelings, such as "Happy," "Tired," "Excited," and so on.

Touch Bar support is also coming to search results in the Tenor Mac app, so when users query the service for a specific GIF they will receive a horizontal list of GIFs related to their search input. Users can then use the Touch Bar to scrub through the search results, and when the right GIF is found a simple tap will copy it to the Mac's clipboard, allowing it to be shared in the usual places, like in Messages.

The right GIF makes all the difference. As the mobile GIF-sharing leader, we at Tenor know that people often struggle to get their point across quickly. So we deliver just the right GIF that says it better -- fast.

Today we’re extending that lightning-fast experience to the laptop with the launch of our Tenor Mac App. Now available for free in the Mac App Store, Tenor makes it easy to search, discover and share GIFs across apps, browsers and messages. Tenor for Mac is the first app to put GIFs directly into the Macbook Pro’s Touch Bar.

Tenor's Mac app will otherwise remain unchanged with the new rebranding and Touch Bar update. Users can still browse through GIFs using the service's dropdown toolbar menu, as well as create their own collections of GIFs -- called "packs" -- themed around specific emotions, TV shows, movies, or whatever they choose.

If a GIF is missing from the service, users can also simply drag and drop the one they want into Tenor, after first saving it to their computer from another source. Word on a similar rebranding update for the GIF Keyboard iOS app was not given.


Tenor for Mac is powered by the company's "Emotional Graph," which aggregates more than 200 million GIF searches that are executed every day as a means to map the most popular GIFs people use to express themselves. Using this information, Tenor then displays the most-used GIFs at the top of its search results so users can find what they want at a quicker pace.

Tenor for Mac will begin replacing GIF Keyboard in the Mac App Store today, and will be available to download for free. [Direct Link]

Related Roundup: MacBook Pro
Tag: Tenor
Buyer's Guide: MacBook Pro (Caution)

Top Rated Comments

(View all)
Avatar
38 months ago
What has it come to...
Score: 5 Votes (Like | Disagree)
Avatar
38 months ago

But does the touch bar play Doom yet?

Yep.

Score: 4 Votes (Like | Disagree)
Avatar
38 months ago
I love a good GIF, but that would drive me batty.
Score: 3 Votes (Like | Disagree)
Avatar
38 months ago
Meh, people will use it, if they can find it. Keep an eye out for the copy cat apps that will push this out of the app store rankings, followed by content lawyers foaming at the mouth, and finally (years later) by a half hearted Disney branded app that isn't half as good.
Score: 2 Votes (Like | Disagree)
Avatar
38 months ago
<cue the "can't innovate, my ass" GIF>
Score: 1 Votes (Like | Disagree)
Avatar
38 months ago
I'd really like to know how this affects battery life.
Score: 1 Votes (Like | Disagree)

Top Stories

Apple Acquires Weather App Dark Sky

Tuesday March 31, 2020 10:22 am PDT by Juli Clover
Apple has acquired weather app Dark Sky, Dark Sky's developers announced today. Dark Sky is one of the most popular weather apps on the App Store, known for its accuracy and storm warnings. Our goal has always been to provide the world with the best weather information possible, to help as many people as we can stay dry and safe, and to do so in a way that respects your privacy. There is no ...

Apple's 2020 MacBook Air vs. 2020 iPad Pro

Wednesday April 1, 2020 2:45 pm PDT by Juli Clover
Apple in March updated both the MacBook Air and the iPad Pro, and with the iPad Pro increasingly positioned as a computer replacement, we thought we'd compare both new machines to see how they measure up and which one might be a better buy depending on user needs. Subscribe to the MacRumors YouTube channel for more videos. We're comparing the base model 12.9-inch iPad Pro and the base model...

Zoom Accused of Misleading Users With 'End-to-End Encryption' Claims Amid Other Security Issues [Updated]

Wednesday April 1, 2020 2:47 am PDT by Tim Hardwick
Zoom is facing fresh scrutiny today following a report that the videoconferencing app's encryption claims are misleading. Zoom states on its website and in its security white paper that the app supports end-to-end encryption, a term that refers to a way of protecting user content so that the company has no access to it whatsoever. However, an investigation by The Intercept reveals that...

Case for Upcoming Low-Cost iPhone Shows Up at Best Buy With Alleged April 5 Stock Date

Monday March 30, 2020 4:25 pm PDT by Juli Clover
Apple has a new low-cost iPhone in the works, which is supposed to be launching sometime in the first half of 2020. Given the ongoing situation in the United States and other countries, it's been unclear if the device is going to launch within the planned timeline, but there are signs that it could be coming soon. We started seeing cases for the new low-cost iPhone back in early February,...

Apple Adding Some 2013 and 2014 MacBook Air and MacBook Pro Models to Vintage Products List at End of April

Wednesday April 1, 2020 2:24 pm PDT by Joe Rossignol
In an internal memo obtained by MacRumors, Apple has indicated that the following 2013 and 2014 models of the MacBook Air and MacBook Pro will be added to its vintage and obsolete products list on April 30:MacBook Air (11-inch, Mid 2013) MacBook Air (13-inch, Mid 2013) MacBook Air (11-inch, Early 2014) MacBook Air (13-inch, Early 2014) MacBook Pro (13-inch, Mid 2014)Apple defines vintage...

AirTags Referenced in New Apple Support Video

Thursday April 2, 2020 12:12 pm PDT by Joe Rossignol
Apple has accidentally referenced its widely rumored AirTags item tracking tags in a video that it uploaded to its Apple Support channel on YouTube today. The video was first spotted by the blog Appleosophy and has quickly been removed. The video was titled "How to erase your iPhone." AirTags were mentioned in Settings > Apple ID > Find My > Find My iPhone under Enable Offline Finding, with...

Testing Brydge's New Pro+ Keyboard With Trackpad for iPad Pro

Monday March 30, 2020 2:04 pm PDT by Juli Clover
Well ahead of when Apple introduced trackpad support in iOS 13.4, Brydge announced an iPad Pro keyboard with a built-in multi-touch trackpad. We have one of Brydge's new Pro+ keyboards on hand, and thought we'd check it out to see how it works with Apple's new 2020 iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. The Brydge Pro+ keyboard is similar in design to...

Intel Unveils 10th-Gen Processors Suitable for Next 16-Inch MacBook Pro With Wi-Fi 6 and Turbo Boost Speeds Above 5GHz

Thursday April 2, 2020 7:53 am PDT by Joe Rossignol
Intel today announced the launch of its latest 10th-generation Core processors for high-end notebooks, potentially including the next 16-inch MacBook Pro. The batch of 45W chips, part of the Comet Lake family, are built on Intel's 14nm++ architecture. The new H-series chips have the same base clock speeds as the 9th-generation chips in the current 16-inch MacBook Pro, but Turbo Boost speeds...

Apple's Work on New Upcoming Products Progressing Normally as Employees Adjust to Telecommuting

Monday March 30, 2020 11:58 am PDT by Juli Clover
Apple's development of upcoming products is progressing as usual despite the fact that Apple employees around the world are working from home, according to a new report today out from Bloomberg. Apple is still working on new versions of the HomePod, Apple TV, MacBook Pro, budget iPads, Apple Watch, iPhone, and iMac, all of which could be released "as early as later this year" and have been...

2020 iPad Pro May Not Have a U1 Ultra Wideband Chip After All

Wednesday April 1, 2020 8:49 pm PDT by Joe Rossignol
While it was previously reported that all 2020 iPad Pro models feature the same Apple-designed U1 chip as the iPhone 11 lineup, enabling Ultra Wideband support, we have compiled evidence to suggest that this may not be the case. As a reminder, Apple's tech specs for the iPhone 11 and iPhone 11 Pro list an Ultra Wideband chip for spatial awareness, but the chip is not mentioned in Apple's...