Swedish home furniture store IKEA announced its own affordable smart lighting system today called Trådfri, which means "wireless" in Swedish.
The Smart Lighting range of products includes Trådfri LED bulbs, a remote dimmer switch puck, a gateway kit, a motion sensor kit, and dimming lights. IKEA is also introducing a selection of LED light panels and doors that can be built into cabinets for the bedroom and kitchen.
The Gateway starter kit will cost around $80 and includes two bulbs, a remote, and a gateway hub to connect everything to the app. The Trådfri bulbs have three white color temperature options (2200K, 2700K, and 4000K) that IKEA claims each last around 25,000 hours.
"The Ikea vision is to bring affordable home furnishing solutions to the many people. We know from research that existing smart lighting technology is perceived to be too expensive and difficult to understand, so we have worked to remove those barriers to make smart lighting more accessible," IKEA Home Furnishing expert Helen Longford said in a statement.
Like the Philips Hue series, IKEA's first range of automated lighting products is based on the ZigBee Light Link standard that got released in a number European countries late last year and should see a larger rollout at the end of this month.
IKEA gives a March 31 availability date for the lighting range in Sweden, with the range expected to arrive in the U.K in April, making them likely to roll out to other countries soon. The IKEA website makes no mention of compatibility with existing smart home platforms like Apple HomeKit, but support for other standards seems likely at some point down the line.