Target Returns iPhone SE Stock Ahead of Apple's Rumored March Event

Target this week instructed its stores to return a number of iPhone SE models to Apple by today, March 1, according to a company memo obtained by MacRumors.

iPhone SE devices that are to be returned include six unlocked 16GB and 64GB models in Gold, Silver, Rose Gold, and Space Gray, and two Sprint models.

An anonymous employee informed us that her Target store had not received iPhone SE stock since before the iPhone 7 was announced in September 2016.

While there are many possible reasons for Target to send back iPhone SE stock, such as poor sales of select models, the move comes just days or weeks before Apple's rumored March event, where a 128GB iPhone SE may be announced. However, no other hardware changes have been rumored.

KGI Securities analyst Ming-Chi Kuo said an iPhone SE refresh is unlikely in the first half of this year, so fans of Apple's lower-priced smartphone shouldn't set their hopes too high about a second-generation model yet. The original iPhone SE, which starts at $399, was introduced in March 2016.

Even without a full refresh, one possible scenario is that Apple could begin selling the iPhone SE in 32GB and 128GB capacities, doubling the storage space of the current 16GB and 64GB models, going forward.

Related Roundup: iPhone SE 2020
Tag: Target
Buyer's Guide: iPhone SE (Neutral)

Top Rated Comments

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48 months ago

The purpose of the iPhone SE is to reuse old technology and production lines to make it cheap. It will never be updated.

Thats false, on the SE they upgraded the processor, camera, ram, battery, etc.
Score: 25 Votes (Like | Disagree)
Avatar
48 months ago
Nice. I hope Apple just does a spec bump on the SE (CPU, RAM and camera) but otherwise keeps it pretty much the same. Great form factor and Apple seems willing to sell it at a reasonable price.
Score: 22 Votes (Like | Disagree)
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48 months ago
Touch ID Gen 2, 3D Touch, and you have a sale from me.
Score: 21 Votes (Like | Disagree)
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48 months ago
I love my SE...bump it to 128GB and I'd get another.
Score: 12 Votes (Like | Disagree)
Avatar
48 months ago

The purpose of the iPhone SE is to reuse old technology and production lines to make it cheap. It will never be updated.

are you for real? As "new tech" becomes old it will trickle down into the SE model so your claim that it will never be updated is false. As prices fall on storage and componets etc, they are re-hashed in the SE and still sold at a profit
Score: 10 Votes (Like | Disagree)
Avatar
48 months ago
TIL that stores can return stock.
Score: 8 Votes (Like | Disagree)

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