Amazon's latest Fire TV stick, with Alexa built in, is coming to the U.K., after launching in the U.S. back in October.

The streaming TV dongle will make its debut in the country on April 6 and have a price tag of £40, with Amazon already taking pre-orders.

Amazon Fire TV Stick with Alexa Voice Remote
The device comes with a quad-core processor that Amazon says makes it 30 percent faster than its predecessor. The dongle also supports 802.11ac WiFi networks, but the biggest difference is the new Alexa remote.

Like the Siri Remote on the Apple TV, a built-in microphone lets users search for content like movies and music, as well as control playback, open apps, and more. Unlike Siri Remote, it also supports third-party Alexa skills, allowing users to control smart home devices, for example.

Apart from the aforementioned online pre-orders, the new Amazon Fire TV stick will be on sale in shops including Dixons, John Lewis, Tesco, and Maplin from April 6.

Tags: Alexa, Amazon

Top Rated Comments

toolioiep Avatar
109 months ago
Wish they would release them at the same time as the us.

Why treat the uk as second class customers?
Try being a Canadian..... we are hoping to become second class customers in this instance.
Score: 1 Votes (Like | Disagree)
MH01 Avatar
109 months ago
Well that was the logical next move. Very impressed with my Alexa devices , cheap also
Score: 1 Votes (Like | Disagree)
stevielatphoto Avatar
109 months ago
While my Apple ecosystem is starting to get smaller, my Amazon Ecosystem, grows larger and I just wish this wasn't the way it was !
Score: 1 Votes (Like | Disagree)
foxcub6 Avatar
109 months ago
To. E fai
Quote my post from yesterday in another forum thread. Amazon are absolutely killing it here in the UK, both on the set top box and streaming subscription market, with Netflix readily available on Amazon's devices.

I upgraded from the previous generation Stick to the full Fire TV quite a while back due to the laggy UI navigation and the occasional dropped frame on streaming playback. The full 2nd gen Fire TV is fantastic on both these points so it's good to see performance improvements and the great voice search/navigation with the new Fire TV Stick.

Doubtless Amazon will advertise the heck out of the new Stick and the voice capabilities as they have done with the previous hardware generation - Clarkson advertising Prime/Fire TV/Stick adverts were all over TV and recent cinema releases. Apple really need to step up or just be seen as a box for those of us deeply immersed in the iTunes/Apple Music eco-system and for no one else.
To be fair everybody's buying the fire stick for kodi installs , free tv . The Apple TV has limited functions in the Uk BBC iPlayer now tv and Netflix . Not really s fair comparison between the two boxes, don't have the firestck myself as Iam against this free for all tv when other honest folk pay for it , will wait to see the running court case to see how it turns out legal or illegal to stream these prog that most of us pay for
Score: 1 Votes (Like | Disagree)
keysofanxiety Avatar
109 months ago
Clarkson advertising Prime/Fire TV/Stick adverts were all over TV and recent cinema releases.
Ahaha yes. Clarkson's voice is fabulous and lines really stick in your head.

"I suddenly became... UNBUSY"

"In fact it's SOO good"

"It has Prime VIDDEEEEOOO"
Score: 1 Votes (Like | Disagree)
Porco Avatar
109 months ago
I've got to agree with those saying that unless you have a huge Apple-locked media collection the AppleTV really is a dead duck in the UK, IMHO. The full Amazon FireTV is just so much more compelling a product than what Apple are offering, even if it was the same price, but it wins on that too, and the Stick version is plenty for simple streaming of the UK catch-up services, Amazon video and Netflix.

Personally I'm not fussed about the voice search, but it's a nice remote anyway.
Score: 1 Votes (Like | Disagree)

Popular Stories

apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Monday June 16, 2025 8:45 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
apple wallet drivers license feature iPhone 15 pro

iPhone Driver's Licenses: These 17 U.S. States Offer Them or Will Later

Thursday June 19, 2025 11:28 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states and Puerto...
iOS 18

Apple Releases iOS 18.6 Public Beta

Wednesday June 18, 2025 10:24 am PDT by
Apple today seeded the first betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a few days after Apple provided the betas to developers. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible device by going to General > Software Update. When the...
ios 26 call holding

iOS 26 Beta is Hiding a New Ringtone — Here's What It Sounds Like

Thursday June 19, 2025 7:25 pm PDT by
Apple is hiding a new ringtone within iOS 26. The new ringtone is an alternative version of the existing Reflection ringtone, which has been the default ringtone since the iPhone X was released in 2017. It was discovered within the code for the first developer beta of iOS 26, but it remains hidden, so you will not find it in the list of ringtones available in the Settings app for now. It...
iOS 26 on Three iPhones

Apple Says iOS 26 Won't Be Available on These iPhone Models

Tuesday June 10, 2025 6:58 am PDT by
Apple this week revealed that iOS 26 is compatible with the iPhone 11 series and newer. That means that iOS 18 is the end of the road for the iPhone XS, iPhone XS Max, and iPhone XR, which were all released in 2018. However, those devices will continue to receive security updates for at least a few more years. iOS 26 is compatible with the following iPhone models: iPhone 16e iPhone...
new iphone lockscreen ios 26

iOS 26: Five Changes Coming to Your iPhone Lock Screen

Tuesday June 17, 2025 8:46 am PDT by
With iOS 26, Apple has made some additions to the iPhone Lock Screen that aim to make it more customizable than ever. Of course, things can always change before the software makes its way to the general iPhone-owning public, but here are five new things iOS 26 can do on the Lock Screen as of the current developer beta. Widgets Top or Bottom In iOS 18, the row of widgets on your Lock...
apple watch ultra snow

6 Features Coming to the Apple Watch Ultra 3

Tuesday February 25, 2025 9:00 am PST by
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements. While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way. By the time the ...
General Spotify Feature

Spotify Preparing to Launch Long-Awaited Lossless Audio Tier on iPhone

Thursday June 19, 2025 1:46 pm PDT by
Spotify appears to be gearing up to launch its long-awaited lossless music tier. Chris Messina (via TechCrunch) and Spicetify (via The Verge) spotted new lossless references within the code for Spotify's desktop app and web player. With assistance from Aaron Perris, MacRumors has confirmed that the latest beta of the Spotify app for the iPhone also contains new lossless-related code....