News-focused iOS app Flipboard today announced an update that introduces a new UI which creates custom, curated magazines based on various user "passions." The Version 4.0 update is said to be a direct response to the overabundance of news sources -- from magazines to online outlets and social media -- and serve as a way to "effortlessly get you to the things you love."

4
The heart of the new update is a featured called "Smart Magazine." Here users can search and specify specific passions and topics they care about (photography, movies, etc.), and Smart Magazine will create a digital collection of up-to-date stories and news on each topic, and continuously update the section as new stories break. The new tool is said to be curated "by experts and enthusiasts."

Flipboard 4.0 is a response to our ever-growing ecosystem of publishers, Flipboard Magazines, topics and more. With over 30 million magazines created, thousands of publishers on our platform, and tens of thousands of topics—plus input from social networks like Twitter, YouTube and LinkedIn—we re-imagined Flipboard to more effortlessly get you to the things you love.

Long-time readers who follow lots of content should find a more streamlined experience, while new users will be able to dive right into their passions with minimal setup.

Users will be able to pick from a collection of sub-categories once they search for a Smart Magazine passion to follow, and a learning algorithm will improve Flipboard's news aggregation features over time. On the Home carosuel users can have up to nine Smart Magazines.


Flipboard originally launched on iPad in 2010, and then on iPhone in 2011, accompanied by a Tweet from Phil Schiller who remarked that the app was "very nice." Since then, Flipboard has gained a bevy of competitors in the online news aggregation space, including Apple News. In 2015 one competitor, Zite, bowed out of the race and encouraged fans to migrate to Flipboard in its stead.

At the time of writing, the update hasn't hit the App Store yet, but it should appear later in the day. Flipboard is available on the iOS App Store for free. [Direct Link]

Top Rated Comments

wolfpackfan Avatar
117 months ago
Disappointed the iPad version doesn't have all the features that the iPhone version has.
Score: 2 Votes (Like | Disagree)
FlipboardJack Avatar
117 months ago
It's an OK update on the iDevices side, but not on the web. When I go to flipboard.com and click MacRumors (which I'm following), it just shows a blank page with the text "MacRumors hasn’t created any magazines yet." Also The Verge and Engadget are not working in the browser anymore. They all show updated thumbnails, but there is nothing there when you click it. So I'm not that happy with this update at this moment no.
Hello - my name is Jack, and I work on product at Flipboard. Very sorry you ran into this bug in the new version of our Web app this morning. We have now fixed this issue. Hoping you'll give it another try!
Score: 1 Votes (Like | Disagree)
rhett7660 Avatar
117 months ago
Honestly, so have I. I'm trying to find sources that honestly try to verify if what someone says is true or not, and if their proposals are solutions or merely playing to an audience. Philosophical differences, intelligently delineated is what I'd like to find.
Some how I have a feeling you won't find this type of app, given most of these harvest your likes and then goes out and looks for similar items. You could always try RSS feeds, but then again you might find you are getting feeds from known places etc. That is the million dollar question! "verify if what someone says is true or not."

I have to wonder if what we have been feed this entire time has been nothing but a big lie! Sorry, I will remove the aluminium foil hat now. :eek::D
Score: 1 Votes (Like | Disagree)
EdT Avatar
117 months ago
Oh great, another site/app that will feed us what we want to hear and shield us from what we don't.
Score: 1 Votes (Like | Disagree)
rhett7660 Avatar
117 months ago
Because you can never know where you will find something interesting or enlightening that you are unaware of. Especially if you never even look. We've created echo chambers that bombard us with points of view we already believe verified by sources we always accept.
Honestly I hear what you are saying. I really do. But when it comes to what I want to read I am usually selective on where or what I read, but then again I do have a wide variety of topics and sources. But on the political front, over the past few months I have been steering way clear! :eek:
Score: 1 Votes (Like | Disagree)
imronburgundy Avatar
117 months ago
Oh great, another site/app that will feed us what we want to hear and shield us from what we don't.
Where's the downvote button when we need one?
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Later This Year With These 12 New Features

Thursday January 15, 2026 10:56 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026: The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID...
iPhone Top Left Hole Punch Face ID Feature Purple

New Leak Reveals iPhone 18 Pro Display Sizes, Under-Screen Face ID, and More

Wednesday January 14, 2026 7:09 am PST by
While the iPhone 18 Pro models are still around eight months away, a leaker has shared some alleged details about the devices. In a post on Chinese social media platform Weibo this week, the account Digital Chat Station said the iPhone 18 Pro and iPhone 18 Pro Max will have the same 6.3-inch and 6.9-inch display sizes as the iPhone 17 Pro and iPhone 17 Pro Max. Consistent with previous...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, Macs, and More

Thursday January 15, 2026 11:19 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the United States, according to the company's website. Most of the values declined slightly, but some of the Mac values increased. iPhone ...
Apple MacBook Pro M4 hero

These 5 Apple Products Will Reportedly Be Upgraded With OLED Displays

Friday January 16, 2026 7:07 pm PST by
Apple plans to upgrade the iPad mini, MacBook Pro, iPad Air, iMac, and MacBook Air with OLED displays between 2026 and 2028, according to DigiTimes. Bloomberg's Mark Gurman previously reported that the iPad mini and MacBook Pro will receive an OLED display as early as this year, but he does not expect the MacBook Air to adopt the technology until 2028 at the earliest. A new iPad Air is...
Verizon New

Verizon Offering $20 Credit After Major Outage, Here's How to Get It

Thursday January 15, 2026 7:37 am PST by
Verizon today announced it will be offering customers a $20 account credit after a major outage on Wednesday, and action is required to receive it. The carrier said affected customers can accept the credit by logging into the My Verizon app, but it might take some time before this option shows up in the app. Affected customers will receive a text message when the credit is available. On...