Electronic payments company Square today announced a new partnership with Apple that will allow small businesses to obtain free processing fees with Apple Pay and compatible Square Readers. Starting today, eligible small businesses across the U.S. will have the chance to process over $12,000 worth of Apple Pay payments for free (based on the 2.75 percent contactless transaction fee charged by Square), totaling $350 worth of savings in Square processing costs.

To receive the free processing discounts, merchants will have to order a discounted $29 Square Reader, which comes with a free Apple Pay marketing kit. The kit includes various stickers and marketing ephemera that promotes the businesses' support of Apple Pay, as well as staff training materials. Once the merchant has their counter set up with all of Square's marketing kit display material, a simple picture sent to Square will then allow the business to start processing Apple Pay transactions for free.

square-apple-pay-no-fees-2
In the press release, Square mentioned that it hopes the new small business-focused effort will continue to educate both business owners and customers about the benefits of Apple Pay. After a focused campaign by Square took place in Portland, contactless payments "tripled over the course of the campaign." On Apple's side, the company is constantly adding new financial institutions and retailers to its Apple Pay "Where to Use" page, encouraging growth of its mobile wallet since its launch in 2014.

Increased awareness for Apple Pay is also driving traction at major festivals and events. Across Kanye West's Life of Pablo pop-up shops in August there was significant usage of contactless transaction in cities across the U.S., from San Francisco (28%), to Dallas and Houston (both 14%). Together with Apple Pay, Square is taking this approach nationwide to help move the payments industry forward through initiatives that educate sellers and customers.

“It’s no secret that chip cards can be slow, which is why we built our reader to also accept contactless payments, a faster and safer way to pay,” said Jesse Dorogusker, Square’s Hardware Lead. “Anything we can do to make a seller’s experience faster and safer, including working with Apple to encourage Apple Pay usage, is an investment worth making.”

For each business taking part, today's offer lasts until the business reaches the $350 cap of free Apple Pay processing fees, or a year passes from the time they enroll in the offer, "whichever occurs earlier." After either of these contingencies is reached, the standard processing fees will begin to apply. Merchants have all year to take advantage of Square's offer, with enrollment deadlines hitting December 31, 2017.

Square updated its line of payment solution devices in 2015 with a reader that supports NFC payments, letting locations which previously could not support Apple Pay -- due to the lack of a required contactless reader -- begin allowing customers to pay with the service. Apple has supported the Square Reader since early 2016, when it began selling the NFC reader both online and in Apple retail stores for $49.

Related Roundup: Apple Pay
Tag: Square

Top Rated Comments

_mdavenport Avatar
55 months ago
This is good news, hopefully it accelerates Pay adoption.

Also makes me wonder why Apple hasn't done any sort of Pay promotion to encourage adoption, like a $5 iTunes gift card for signing up and completing 5 transactions.
Score: 3 Votes (Like | Disagree)
EdT Avatar
55 months ago
I still don't understand the hoopla over Apple Pay. Not much around me even supports it, but the Subway does where I occasionally have lunch. And so my only experience with Apple Pay is there.

Both my Apple Watch and iPhone struggle with "talking" to the reader thing without multiple waving around and touching them together attempts. And pressing the buttons to start the whole process is no less effort than whipping out the card which is then 100% first attempt successful at inserting into the slot to pay. And the card concludes at least as quickly as an Apple Pay transaction. So in short, I quit using Apple Pay. It takes more actions and time and hassle than using a credit card.

Now, I do like Apple Pay on the web. Because that truly has no hassle and doesn't require me to then scan or type in credit card numbers. It's cool there. But in person? Nope. Just a hassle.
For me it's the 3 times I had to get a new credit card and number because the merchant's account was hacked. Twice it was Target. Both times I bought something there before Christmas and after doing so Target announced that their system had been compromised and a week later my bank said my number was one of the accounts stolen. After the 2nd Target hack I asked if I would have to change my card if I had paid with Apple Pay, linked to that account. I was told no, the account information is not included when you use Apple Pay and the number that is used is a one time only number. This was the bank telling me this, not Apple. I also can use Apple Pay for Uber or Lyft car rides.
Edit-Target had initially announced that they would support Apple Pay but ended up not accepting it. I basically have quit going to Target because of their (lack of) security.
Score: 2 Votes (Like | Disagree)
djlythium Avatar
55 months ago
This is good news, hopefully it accelerates Pay adoption.

Also makes me wonder why Apple hasn't done any sort of Pay promotion to encourage adoption, like a $5 iTunes gift card for signing up and completing 5 transactions.
Word. Actually, that'd be a great promotion.
Score: 1 Votes (Like | Disagree)
craigmak Avatar
55 months ago
This is good news, hopefully it accelerates Pay adoption.

Also makes me wonder why Apple hasn't done any sort of Pay promotion to encourage adoption, like a $5 iTunes gift card for signing up and completing 5 transactions.
Wells Fargo gave me $20 to use Apple pay, when it was first rolled out. It would be nice if they brought that back.
[doublepost=1485801627][/doublepost]
I still don't understand the hoopla over Apple Pay. Not much around me even supports it, but the Subway does where I occasionally have lunch. And so my only experience with Apple Pay is there.

Both my Apple Watch and iPhone struggle with "talking" to the reader thing without multiple waving around and touching them together attempts. And pressing the buttons to start the whole process is no less effort than whipping out the card which is then 100% first attempt successful at inserting into the slot to pay. And the card concludes at least as quickly as an Apple Pay transaction. So in short, I quit using Apple Pay. It takes more actions and time and hassle than using a credit card.

Now, I do like Apple Pay on the web. Because that truly has no hassle and doesn't require me to then scan or type in credit card numbers. It's cool there. But in person? Nope. Just a hassle.
I find it easier. I have a 3 year old and putting my watch next to the terminal is much easier than my phone or pulling out my wallet. About half of the places I frequent use apple pay. Just need my gas station and grocery store and I would use more frequently.
Score: 1 Votes (Like | Disagree)
Nicksd84 Avatar
55 months ago
I still don't understand the hoopla over Apple Pay. Not much around me even supports it, but the Subway does where I occasionally have lunch. And so my only experience with Apple Pay is there.

Both my Apple Watch and iPhone struggle with "talking" to the reader thing without multiple waving around and touching them together attempts. And pressing the buttons to start the whole process is no less effort than whipping out the card which is then 100% first attempt successful at inserting into the slot to pay. And the card concludes at least as quickly as an Apple Pay transaction. So in short, I quit using Apple Pay. It takes more actions and time and hassle than using a credit card.

Now, I do like Apple Pay on the web. Because that truly has no hassle and doesn't require me to then scan or type in credit card numbers. It's cool there. But in person? Nope. Just a hassle.
Disagree. The line build up during lunch because of waiting for chip cards to read is ridiculous at my work. Meanwhile, apple pay is boom and done-zo
Score: 1 Votes (Like | Disagree)
tmiw Avatar
55 months ago
Hopefully free processing will be a stronger motivator than the chip card liability shift. A lot of smaller places simply don't see the point of buying a $49 device to prevent fraud that they likely don't get (or are perfectly fine with eating the costs of in the name of faster transactions, etc.).
Score: 1 Votes (Like | Disagree)

Top Stories

april 2021 event coverage feature

Apple Event Live Coverage: New iPads, AirTags, and More Expected [Event Over]

Tuesday April 20, 2021 9:07 am PDT by
Apple's virtual "Spring Loaded" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut updated iPad models and perhaps some other hardware such as AirTags or iMac models based on Apple silicon. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across its platforms. We will also be updating this article with live blog...
m1 imac colors

Apple Announces Redesigned iMac With M1 Chip and Seven Color Options

Tuesday April 20, 2021 10:22 am PDT by
Apple has announced a new, redesigned 24-inch iMac, featuring an M1 chip, a 4.5K display, and a range of color options, as well as an improved cooling system, front-facing camera, speaker system, microphones, power connector, and peripherals. The new iMac features a completely new compact design, and comes in a range of seven striking colors, including green, yellow, orange, pink, purple,...
Ports 2021 MacBook Pro Mockup Feature 1 copy

Stolen MacBook Pro Schematics Confirm Apple's Plans to Add More Ports and Remove Touch Bar

Wednesday April 21, 2021 10:31 am PDT by
Schematics stolen from Apple supplier Quanta Computer outline Apple's plans for the next-generation MacBook Pro models that are expected in 2021, and clearly confirm plans for additional ports and a return to MagSafe. MacRumors saw the schematics after they were leaked online, and some of them feature the logic board of the next-generation MacBook Pro. On the right side of the machine,...
iphone 12 preorder purple

Apple Launching iPhone 12 and 12 Mini in New Purple Color on April 30

Tuesday April 20, 2021 10:08 am PDT by
Apple today announced that the iPhone 12 and iPhone 12 mini will be available in a new purple color starting April 30, with pre-orders starting this Friday. Apple is also releasing a new MagSafe Leather Case and Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and a Leather Wallet in Arizona, all available to order beginning today. iPhone...
13 inch macbook pro m1

14-Inch and 16-Inch MacBook Pro Models With XDR Displays Expected to Launch Later This Year

Wednesday April 21, 2021 7:08 am PDT by
Apple yesterday unveiled a new 12.9-inch iPad Pro with a Liquid Retina XDR display that uses mini-LED backlighting to achieve up to 1,000 nits of full-screen brightness and up to 1,600 nits of peak brightness. With over 10,000 mini‑LEDs grouped into more than 2,500 local dimming zones, the display also has an impressive 1,000,000:1 contrast ratio. Apple has so far branded its mini-LED...
14

Apple Says iOS 14.5 Will Be Released 'Next Week'

Tuesday April 20, 2021 11:08 am PDT by
Apple today in a press release about its new AirTag item tracker announced that iOS 14.5 and iPadOS 14.5 will be available starting "next week." iOS 14.5 and iPadOS 14.5 are packed with new features, including the ability for iPhone users who are wearing an Apple Watch to unlock the iPhone with Face ID while wearing a mask. iOS 14.5 and iPadOS 14.5 will also be the minimum software versions...
ipad pro with m1 chip

Apple Introduces Next-Generation iPad Pro With M1 Chip, Thunderbolt, 5G, XDR Display, and More

Tuesday April 20, 2021 10:40 am PDT by
Apple today announced the next-generation iPad Pro with the same M1 chip found in the latest Macs, Thunderbolt and USB4 support, 5G connectivity on cellular models with mmWave support in the United States, and more. With an 8-core CPU and 8-core GPU, Apple says the M1 chip in the new iPad Pro provides up to 50% faster performance and up to 40% faster graphics compared to the A12Z Bionic chip ...
f1618938547

Apple Announces AirTag Tracking Devices Starting At $29 Each

Tuesday April 20, 2021 10:10 am PDT by
Apple today announced AirTag, a Tile-like Bluetooth tracking device that's designed to be attached to items like keys and wallets for tracking purposes, letting you find them right in the Find My app. AirTags are accessories for attaching to backpacks, luggage, and other items. Any U1 device like the iPhone 12 can be used for precision finding to guide you right to the item you're looking...
airtag engraving 69

Apple Tries to Limit Offensive AirTag Engravings... With Mixed Results

Wednesday April 21, 2021 3:16 am PDT by
Apple's AirTag item trackers can be custom-engraved using text, numbers, and even emoji, but users looking to express some college humor will likely need to look elsewhere, because Apple's online AirTag personalization tool is easily offended. An AirTag is just big enough to fit up to four characters or up to three emoji. That might seem just enough to get dubiously creative with your...
maxresdefault

Apple Event 2021: Everything Apple Announced at Its 'Spring Loaded' Event in Just 6 Minutes

Tuesday April 20, 2021 4:23 pm PDT by
Apple today held its first event of 2021, and it was one of the most exciting events that we've seen in some time. Apple announced a whole slew of new products, including an M1 iMac, an M1 iPad Pro, a refreshed 4K Apple TV, and the long-awaited AirTags. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce all of the new devices during its virtual...