Ford today announced it has hired Musa Tariq as a Vice President and its Chief Brand Officer starting January 30. Tariq will work with Ford's marketing and communication departments to "define, build, and communicate" the carmaker's brand across the world as it further pushes into connected technologies.

musa-tariq
Tariq has served as Global Marketing and Communication Director of Apple Retail since August 2014, working on Apple Store initiatives. Prior to Apple, he was a social media director at Nike. He held the same position at Burberry, where he worked for Angela Ahrendts, who is now Apple's retail chief.

Tariq started his career in marketing and advertising, serving in leadership roles at ad agencies JWT and Saatchi & Saatchi.

Tag: Ford

Top Rated Comments

jdillings Avatar
81 months ago
Yet another sign that Cook can't get employees to buy in on his vision and they leave the first chance they get.
Score: 8 Votes (Like | Disagree)
now i see it Avatar
81 months ago
For every person who thinks they might want to work at Apple, there's someone already working there who definitely doesn't. These MR reports remind us of that all the time.
Score: 3 Votes (Like | Disagree)
aajeevlin Avatar
81 months ago
Fast forward 2 years and the guy works somewhere else. I have little respect for guys who change positions so often. Either they are magicians and can have huge impacts in 18 months and then get bored or by the time they start settling in and doing something, it's time to move on.

This is common in startups but a different reason but in the corporate world, a stint under 5 years seems like a waste of time.
Effectiveness aside. Going to a different company is the fastest (and most effortless) way to get a pay raise.

Most upper management are so screwed up that they refuse to give the proper pay raise unless they really have to. By the time the talent is ready to leave then they wake up and try to match the offer. By then it's most of an insult and people will leave anyways.
Score: 3 Votes (Like | Disagree)
pat500000 Avatar
81 months ago
Another one, huh? Something is wrong with Apple.
Score: 3 Votes (Like | Disagree)
Denmac1 Avatar
81 months ago
When will Angela leave.....?
Score: 2 Votes (Like | Disagree)
adamjackson Avatar
81 months ago
Fast forward 2 years and the guy works somewhere else. I have little respect for guys who change positions so often. Either they are magicians and can have huge impacts in 18 months and then get bored or by the time they start settling in and doing something, it's time to move on.

This is common in startups but a different reason but in the corporate world, a stint under 5 years seems like a waste of time.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Low-Energy Chip to Allow Solid-State Buttons to Work When Device is Off or Out of Battery

Wednesday March 29, 2023 1:54 am PDT by
The iPhone 15 Pro and Pro Max will use a new ultra-low energy microprocessor allowing certain features like the new capacitive solid-state buttons to remain functional even when the handset is powered off or the battery has run out, according to a source that shared details on the MacRumors forums. CAD-based render of new solid-state buttons on iPhone 15 Pro models The source of this rumor is ...
maxresdefault

Apple Announces WWDC 2023 Event Taking Place June 5 to 9

Wednesday March 29, 2023 9:58 am PDT by
Apple today announced that its 34th annual Worldwide Developers Conference will take place from Monday, June 5 to Friday, June 9. Like WWDC 2020, 2021, and 2022, WWDC 2023 will be an online event for the most part, and it will be open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. Apple will provide online sessions and labs, which will allow...
iPhone 15 Pro Multi Purpose button Mute Switch Feature Green 2

iPhone 15 Pro Rumored to Feature Multi-Use Action Button Instead of Mute Switch

Wednesday March 29, 2023 7:28 am PDT by
iPhone 15 Pro and iPhone 15 Pro Max models are rumored to feature a customizable Action button like the Apple Watch Ultra, according to a MacRumors forum member who leaked accurate details about the Dynamic Island on iPhone 14 Pro models last year. The source claimed the Action button will replace the Ring/Silent switch that has been included on every iPhone model since 2007. They did not...
iOS 16

Apple Releases iOS 16.4 With New Emoji, Safari Web Push Notifications, Beta Changes, Voice Isolation for Calls and More

Monday March 27, 2023 10:03 am PDT by
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID. iOS 16‌.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Apple Music Classical

Apple Explains Why It Launched an iPhone App Dedicated to Classical Music

Monday March 27, 2023 8:54 pm PDT by
Apple today published a support document explaining why it decided to release a standalone Apple Music Classical app for classical music. In short, Apple says the app was designed to support classical music's complex metadata:Classical music is different. It has longer and more detailed titles, multiple artists for each work, and hundreds of recordings of well-known pieces. The Apple Music...
iOS 16

Apple Seeds First Betas of iOS 16.5 and iPadOS 16.5

Tuesday March 28, 2023 10:15 am PDT by
Apple today seeded the first betas of upcoming iOS 16.5 and iPadOS 16.5 updates to developers for testing purposes, with the software coming a day after the launch of iOS 16.4 and iPadOS 16.4. Registered developers can opt in to the betas by opening up the Settings app, going to Software Update, tapping on the "Beta Updates" option and toggling on the iOS 16 Developer Beta. Note that an...
home upgrade available feature

PSA: Apple Has Made Its New Home Architecture Update Available Again

Tuesday March 28, 2023 1:50 am PDT by
Apple has made the option to upgrade to new Home architecture available again with the release of iOS 16.4, iPadOS 16.4, and macOS Ventura 13.3, after it temporarily pulled the update in December. After updating Apple devices to the latest software, users can once again opt to upgrade any homes set up in the Home app to the new Home architecture, which Apple says brings faster, more reliable ...