Netflix yesterday briefly became the number one top-grossing iOS app in the U.S. for the first time, holding at bay the likes of Spotify and Candy Crush Saga for most of Monday.

The app also occupied the coveted top spot on iPhone in India, Mexico, and Colombia yesterday, as noted by app tracking company SensorTower, which offered a timeline leading up to the achievement in a blog post.


Image via SensorTower.

The accomplishment comes approximately one year after Netflix introduced the ability for users to pay the monthly subscription fee as an in-app purchase. Over that time, its weekly net revenue has grown from less than $50,000 to nearly $2.9 million. In November, it was the No. 7 grossing iOS app overall in the U.S.

Apple takes a 30 percent cut of all in-app fees, but last month announced it was lowering the amount to 15 percent for subscription-based streaming video apps like Netflix and Hulu. Apple will soon extend the 15 percent rate to all subscription video services that are integrated with the company's upcoming TV app.

Last week, Netflix added the ability to download select programs via its mobile apps for offline viewing.

Top Rated Comments

2010mini Avatar
61 months ago
Wait...... I thought with the "Apple tax" content providers couldn't make money?!? Isn't that Amazon's reasoning?

Score: 3 Votes (Like | Disagree)
Sunny1990 Avatar
61 months ago

Attachment Image
Score: 3 Votes (Like | Disagree)
MysteryMii215 Avatar
61 months ago
I don't get why HBO doesn't get more involved into streaming? Will get rid of silly competitions like Netflix really fast! Netflix is popular in U.S., but not around the world. HBO it's like doesn't have competition, and also has better TV Shows like Westworld and Gotham (the best live action Superhero series ever made!)
1. I guessing the reason why HBO isn't more involved in streaming is because the bulk of their revenue still comes from TV subscriptions.

2. You do realize that Netflix is available in almost every country in the world, right?

3. Gotham is not an HBO show, it airs on Fox.
Score: 2 Votes (Like | Disagree)
fulles2000 Avatar
61 months ago
Wait...... I thought with the "Apple tax" content providers couldn't make money?!? Isn't that Amazon's reasoning?

Nobody said Netflix were making any money. It's Apple that's making the money.

I can't believe that people are subscribing to these services via IAP. Don't people understand that's it's 30% cheaper to sign up using the website?
Score: 1 Votes (Like | Disagree)
fulles2000 Avatar
61 months ago
For Netflix it's the same price. I just switched to subscribing thru Apple because it's cheaper for me when I buy iTunes gift cards for around 15-20% off. That makes my Netflix subscription (and Apple Music) 15-20% cheaper than they would be otherwise.
Just checked and it's definitely the same price to me.
I can get it for 6.99/month via the website? Could have fooled me. I pay via IAP and its costs me 9.99 a month, same as any other subscriber, save for those grandfathered in at an older price point. Netflix is one of a handful of companies that absorb the cost rather than pass it on to their users. And I for one welcome this! I like having all my subscriptions via IAP on my iTunes account. Makes it super easy for me to go in and manage them, turn one off, cancel something before a trial ends, etc. Also, I don't have to juggle multiple logins for everything. Additionally, I can use gift cards to pay for the services I use all the time when I receive them. I don't have much else to spend them on otherwise.

Its a convenience I'm willing to pay a couple extra dollars a month for, to the services that pass the cost increase on to the consumer. But increasingly very few of them do. Spotify is about the only one I can think of off the top of my head, and I don't use their service anyhow. I subscribe to Netflix, Hulu and HBO via IAP and none of them cost me more than they would if bought directly from the provider.
OK I stand corrected. I'm not a Netflix subscriber but I assumed it would be like Spotify and other subscription services where they aren't able to absorb the Apple 15/30% IAP fee. Good for Netflix that they are prepared to absorb it.

If I were a Netflix subscriber though I'd still subscribe directly through them. I'd rather Netflix get the entire subscription so they can put that back into generating more of the content that people happy to pay for. Apple aren't adding much value (I guess how much value is different for different people) and Netflix are making less profit if you subscribe via IAP than they would if you subscribe directly through them. Less profit means less money for new content.
Score: 1 Votes (Like | Disagree)
69Mustang Avatar
61 months ago
I don't get why HBO doesn't get more involved into streaming? Will get rid of silly competitions like Netflix really fast! Netflix is popular in U.S., but not around the world. HBO it's like doesn't have competition, and also has better TV Shows like Westworld and Gotham (the best live action Superhero series ever made!)
"The app also occupied the coveted top spot on iPhone in India, Mexico, and Colombia yesterday..."
Maybe you should read the article.
I have used the new download feature several times now and think it works very well. I am sure this is part of the reason people are flocking to Netflix. They finally addressed the key missing feature. I have had Netflix since before it had streaming, so the in-app purchase is not something I use, but good to know that it is available for others.
Yup, I had Netflix when it was DVD only. Like you, I am digging the download feature. IAP for subscrption services? For the life of me, I can't understand why people would even do it. Paying 15-30% for the privilege of subscribing through the app store is beyond my comprehension. To be fair, there are a lot of things beyond my comprehension. Like the popularity of reality TV.
Score: 1 Votes (Like | Disagree)

Top Stories

REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
duracell battery bitter coating

Apple Says Don't Buy AirTag Replacement Batteries With Bitter Coating

Wednesday July 28, 2021 11:08 am PDT by
Since AirTags were just released earlier this year and are expected to have a year-long battery life, it may be some time yet before AirTag users need a replacement battery, but when the time comes for a refresh, Apple is warning customers not to buy batteries with a bitter coating. AirTags use coin-shaped CR2032 batteries, which happen to be a size that's easy to swallow. Some battery...
a15 chip

iPhone 13 and Redesigned MacBook Pro Chip Production Hit With Gas Contamination

Friday July 30, 2021 5:44 am PDT by
The most important TSMC factory that manufactures Apple's chips destined for next-generation iPhone and Mac models has been hit by a gas contamination, according to Nikkei Asia. The factory, known as "Fab 18," is TSMC's most advanced chipmaking facility. TSMC is Apple's sole chip supplier, making all of the processors used in every Apple device with a custom silicon chip. Industry...
apple rtp land

Apple Preparing to Occupy 200,000 Square Feet of Temporary Space Ahead of New $1 Billion North Carolina Campus

Thursday July 29, 2021 9:14 am PDT by
Back in April, Apple announced a $430 billion investment over the next five years to create more than 20,000 new jobs as the company continues to expand. One significant piece of that plan is a new engineering and research center in North Carolina where Apple will be investing over $1 billion and hiring at least 3,000 employees. Assemblage of seven properties in Research Triangle Park owned by ...
Apple Leak Feature

Apple Demands Leaker Reveals Sources Under Threat of Being Reported to Police

Wednesday July 28, 2021 6:53 am PDT by
Apple has sent a cease and desist letter to a leaker based in China as part of its continuing attempts to curtail leaks of unreleased products, according to Vice. A Chinese citizen who shared images of stolen Apple prototypes on social media was sent a warning letter from Fangda Partners, Apple's law firm in China, on June 18, 2021. An extract from the letter read:You have disclosed without ...
macos monterey tidbits feature copy

Apple Releases New macOS 12 Monterey Public Beta

Wednesday July 28, 2021 10:19 am PDT by
Apple today seeded the third public beta of the macOS 12 Monterey beta to public beta testers, allowing non-developers to test the new macOS Monterey software ahead of its public release. The third beta comes two weeks after Apple released the second macOS Monterey public beta. Public beta testers can download the macOS 12 Monterey update from the Software Update section of the System...
iOS 15 General Feature Purple

Apple Releases New Public Betas of iOS 15, iPadOS 15, watchOS 8, and tvOS 15

Wednesday July 28, 2021 10:16 am PDT by
Apple today seeded the third betas of iOS and iPadOS 15 to public beta testers, allowing non-developers to download and test the new updates ahead of their fall release. The third public betas come two weeks after Apple released the second public betas. Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS 15 updates over the air after...
nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...