History Between Steve Jobs and Pixar Highlighted in New Book 'To Pixar and Beyond'

by

Steve Jobs' history with the now-acclaimed animation studio Pixar began in 1986 when the former Apple CEO purchased The Graphics Group, which was one third of the Computer Division of Lucasfilm, renamed it Pixar Animation Studios, and began guiding it into a burgeoning feature film production company. In a new book called To Pixar and Beyond, written by former Pixar chief financial officer Lawrence Levy, the history between Jobs and Pixar is highlighted and deepened by looking at the struggling early years of the studio (via Bloomberg).

With the subtitle "My Unlikely Journey With Steve Jobs to Make Entertainment History," Levy's financial knowledge of Pixar's early days helps to put the struggles that Jobs had in the mid-nineties with the company into context. By 1994, Jobs was said to have spent $50 million investing in Pixar, and his workings with some of the company's employees was reported as being "frayed."

pixar-image

Pixar executives circa 1995: Lawrence Levy, CFO; Ed Catmull, CTO; Steve Jobs, CEO; John Lasseter, VP of Creative; Sarah McArthur, VP of Production

Working in 1994 as a technology executive within Silicon Valley, Levy said he received a call from Jobs that November and soon after became Pixar's CFO due to viewing rough footage of what would eventually become Toy Story, which was one year from debuting in theaters. Following the success of that movie, Levy remembered looking into the original deal Jobs made with Disney, and much of his new book describes the lengths the two went through to validate Pixar's worth within the larger context of Disney, eventually leading to the 2006 purchase of Pixar by Disney.

The book isn't all business, however, with a few sections apparently offering "more insight" into the world of Steve Jobs when he wasn't working at Apple.

For those who can’t get enough of Jobs, Levy offers more insight into his world. A neighbor of Jobs in Palo Alto, California, back in the day, Levy describes a surprisingly laid-back scene where he could simply stroll through the entrepreneur's back door and go on long weekend walks with him, chatting about the business. The more controlling side of the future billionaire also comes across, as Levy describes a carefully choreographed Fortune profile in 1995 that rankled Pixar staffers because it focused mostly on Jobs.

Levy's book ends at the sale in 2006, with Bloomberg noting that "readers looking for more of Pixar's recent history won’t find it here." The history of the studio within the book accounts for movies ranging from Toy Story to The Incredibles, but doesn't include any behind-the-scenes knowledge of more recent releases, like last year's Inside Out and The Good Dinosaur.

To Pixar and Beyond can be purchased on the iBooks Store for $14.99. [Direct Link]

(Image via This Day in Pixar)

Top Rated Comments

MartinAppleGuy Avatar
54 months ago
More books coming out of Cupertino than computers...

:P
Score: 12 Votes (Like | Disagree)
macduke Avatar
54 months ago
Wow, a book that even a middle class person such as myself can afford!
Score: 6 Votes (Like | Disagree)
v0lume4 Avatar
54 months ago

Steve Jobs had basically nothing to do with ANY Pixar movie. Ed Catmull (CEO of Pixar Animation) wrote an amazing book, called Creativity Inc., (you may have seen its cover before) about how Pixar movies are done and how the company keeps creativity up.
Steve did a lot things for Pixar, but contribution to movies was not one of them.
[doublepost=1479935624][/doublepost]

I did. Simply amazing.

Ahh. Your profile pic ;)
Score: 3 Votes (Like | Disagree)
ProVideo Avatar
54 months ago

I feel like Pixar hasn't been the same since Jobs died.

The sale to Disney probably had the greatest impact.
Score: 2 Votes (Like | Disagree)
ArtOfWarfare Avatar
54 months ago
I feel like Pixar hasn't been the same since Jobs died. Maybe it's just a coincidence, but some of their more recent movies were... just not as good as the rest of Pixar's movies. Good Dinosaur, Cars 2, Monster University, and Brave were all kind of lousy for Pixar. I'm scared because they're doing a Cars 3.

Finding Dory and Inside Out were both great, so not everything since the death of Jobs has been bad. But Cars 2, in 2011, was the first movie Pixar ever did that didn't seem amazing, after a streak of 11 A+++ movies in a row (from Toy Story in 1995 up to Toy Story 3 in 2010.)
Score: 2 Votes (Like | Disagree)
keysofanxiety Avatar
54 months ago
Rewatched the original Toy Story recently and completely forgot they credited Steve Jobs during the introduction. Nostalgia met feels. :(
Score: 1 Votes (Like | Disagree)

Top Stories

lg wing

LG Considering Exit From Smartphone Business, Halts LCD Production for iPhone

Wednesday January 20, 2021 5:38 am PST by
LG is considering exiting the smartphone business entirely amid declining shipments and accrued losses of $4.5 billion over the past five years (via The Korea Herald). LG CEO Kwon Bong-Seok cautioned staff earlier today that the company is re-evaluating its presence in the smartphone industry: Since the competition in the global market for mobile devices is getting fiercer, it is about...
google maps detailed street level e1611052089473

Google Maps Gains Enhanced Street-Level Detail in Four Major Cities

Tuesday January 19, 2021 2:34 am PST by
Google Maps has quietly been updated to include significantly more detailed street-level information in a handful of key cities around the world. Upon zooming in, Google's maps for Central London, Tokyo, San Francisco, and New York now benefit from shapes and widths that match the scale of roads more accurately. Meanwhile, enhanced graphical representations of sidewalks, crosswalks,...
2019 mac pro side and front

Tim Cook Gifted Donald Trump 'First' 2019 Mac Pro

Wednesday January 20, 2021 5:45 pm PST by
Apple CEO Tim Cook gifted former United States President Donald Trump with the first 2019 Mac Pro that came off of the assembly line in Austin, Texas, according to a financial disclosure report that was released today (via The Verge). "Mac Pro Computer, the first created at the Flex Factory in Austin, Texas," reads the entry, which values the machine at $5,999, the base price for a Mac Pro....
airpods max sim ejector

AirPods Max Headband Removable With Just a SIM Ejector Tool, Hinting at Interchangeable Headbands

Tuesday January 19, 2021 8:25 am PST by
It is possible to remove the headband of AirPods Max with just a standard SIM card ejector tool, hinting at the possibility of interchanging headbands to achieve a different colorway. Image via Prelook In December, MacRumors revealed the large variety of AirPods Max ear cushion color combinations when it became clear that they were magnetically attatched and available for sale separately....
iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iphone 12 vs iphone 12 mini

Apple Shifting Some Production From iPhone 12 mini to iPhone 12 Pro to Meet Demand

Wednesday January 20, 2021 8:12 am PST by
Apple has reportedly cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the iPhone 12 Pro, according to a new Morgan Stanley investment note seen by PED30. Apple is believed to have made the switch for the first quarter of 2021 in an effort to combat continuing lead times for the more popular iPhone 12 Pro. iPhone 12 Pro lead times remain ...
Apple VR Feature

Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year

Thursday January 21, 2021 3:27 am PST by
Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman. As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view...
shot on iphone 12 apple

Apple Highlights Photos Shot by iPhone 12 Users: Portraits, Cityscapes, and More

Tuesday January 19, 2021 6:05 am PST by
Apple today shared a gallery of photos shot by customers using the iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max, with scenes including cityscapes, landscapes, portraits of people, and more at day and night. Shot on iPhone 12 Pro Max by "NKCHU" in China (top) and shot on iPhone 12 Pro Max by Rohit Vohra in India (bottom) iPhone 12 mini and iPhone 12 models have a dual camera ...
Apple and Hyundai feature

Apple Car Production Again Linked to Kia Motor's US Plant in Georgia

Tuesday January 19, 2021 4:19 am PST by
Hyundai intends to transition the company's Apple Car involvement to its Kia brand as part of an internal arrangement that could see production move to the U.S., according to a new report today. On Sunday, Korea IT News reported that Apple and Hyundai are seeking a partnership agreement for the upcoming Apple Car by March, and that the electric vehicles could be made at a Georgia factory...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...