Steve Jobs' history with the now-acclaimed animation studio Pixar began in 1986 when the former Apple CEO purchased The Graphics Group, which was one third of the Computer Division of Lucasfilm, renamed it Pixar Animation Studios, and began guiding it into a burgeoning feature film production company. In a new book called To Pixar and Beyond, written by former Pixar chief financial officer Lawrence Levy, the history between Jobs and Pixar is highlighted and deepened by looking at the struggling early years of the studio (via Bloomberg).

With the subtitle "My Unlikely Journey With Steve Jobs to Make Entertainment History," Levy's financial knowledge of Pixar's early days helps to put the struggles that Jobs had in the mid-nineties with the company into context. By 1994, Jobs was said to have spent $50 million investing in Pixar, and his workings with some of the company's employees was reported as being "frayed."

pixar-image

Pixar executives circa 1995: Lawrence Levy, CFO; Ed Catmull, CTO; Steve Jobs, CEO; John Lasseter, VP of Creative; Sarah McArthur, VP of Production

Working in 1994 as a technology executive within Silicon Valley, Levy said he received a call from Jobs that November and soon after became Pixar's CFO due to viewing rough footage of what would eventually become Toy Story, which was one year from debuting in theaters. Following the success of that movie, Levy remembered looking into the original deal Jobs made with Disney, and much of his new book describes the lengths the two went through to validate Pixar's worth within the larger context of Disney, eventually leading to the 2006 purchase of Pixar by Disney.

The book isn't all business, however, with a few sections apparently offering "more insight" into the world of Steve Jobs when he wasn't working at Apple.

For those who can’t get enough of Jobs, Levy offers more insight into his world. A neighbor of Jobs in Palo Alto, California, back in the day, Levy describes a surprisingly laid-back scene where he could simply stroll through the entrepreneur's back door and go on long weekend walks with him, chatting about the business. The more controlling side of the future billionaire also comes across, as Levy describes a carefully choreographed Fortune profile in 1995 that rankled Pixar staffers because it focused mostly on Jobs.

Levy's book ends at the sale in 2006, with Bloomberg noting that "readers looking for more of Pixar's recent history won’t find it here." The history of the studio within the book accounts for movies ranging from Toy Story to The Incredibles, but doesn't include any behind-the-scenes knowledge of more recent releases, like last year's Inside Out and The Good Dinosaur.

To Pixar and Beyond can be purchased on the iBooks Store for $14.99. [Direct Link]

(Image via This Day in Pixar)

Top Rated Comments

MartinAppleGuy Avatar
63 months ago
More books coming out of Cupertino than computers...

:P
Score: 12 Votes (Like | Disagree)
macduke Avatar
63 months ago
Wow, a book that even a middle class person such as myself can afford!
Score: 6 Votes (Like | Disagree)
v0lume4 Avatar
63 months ago
Steve Jobs had basically nothing to do with ANY Pixar movie. Ed Catmull (CEO of Pixar Animation) wrote an amazing book, called Creativity Inc., (you may have seen its cover before) about how Pixar movies are done and how the company keeps creativity up.
Steve did a lot things for Pixar, but contribution to movies was not one of them.
[doublepost=1479935624][/doublepost]

I did. Simply amazing.
Ahh. Your profile pic ;)
Score: 3 Votes (Like | Disagree)
ProVideo Avatar
63 months ago
I feel like Pixar hasn't been the same since Jobs died.
The sale to Disney probably had the greatest impact.
Score: 2 Votes (Like | Disagree)
ArtOfWarfare Avatar
63 months ago
I feel like Pixar hasn't been the same since Jobs died. Maybe it's just a coincidence, but some of their more recent movies were... just not as good as the rest of Pixar's movies. Good Dinosaur, Cars 2, Monster University, and Brave were all kind of lousy for Pixar. I'm scared because they're doing a Cars 3.

Finding Dory and Inside Out were both great, so not everything since the death of Jobs has been bad. But Cars 2, in 2011, was the first movie Pixar ever did that didn't seem amazing, after a streak of 11 A+++ movies in a row (from Toy Story in 1995 up to Toy Story 3 in 2010.)
Score: 2 Votes (Like | Disagree)
keysofanxiety Avatar
63 months ago
Rewatched the original Toy Story recently and completely forgot they credited Steve Jobs during the introduction. Nostalgia met feels. :(
Score: 1 Votes (Like | Disagree)

Top Stories

apple california streaming event

Apple Event Announced: 'California Streaming' on September 14 With iPhone 13, Apple Watch Series 7 Expected

Tuesday September 7, 2021 9:03 am PDT by
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
maroon5memories

Apple Collaborates With Maroon 5 to Add 'Memories' Song to Photos App

Wednesday September 25, 2019 12:02 pm PDT by
Apple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. "Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software. Memories in the Photos app are created ...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...
Top Stories 74 Thumbnail

Top Stories: iPhone 13 Nears Launch, Larger Apple Watch?, MacBook Pro and Mac Mini Rumors

Saturday August 28, 2021 6:00 am PDT by
August is rapidly drawing to close, which means Apple's annual iPhone launch event is right around the corner. iPhone 13 and Apple Watch Series 7 rumors are continuing to circulate, and we're also hearing about Mac updates likely coming a bit later. Apple is also finishing up work on its upcoming software updates like iOS 15, with some late-addition features starting to go live in beta while ...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...