Apple today debuted new (PRODUCT)RED color options for two of its Beats products, including the Beats Pill+ and the Beats Solo3 Wireless Headphones. Both products will soon be available in a color called "Citrus Red," joining other standard color options.
Apple's website lists both products as "coming soon" with price points that are the same as standard options. The Beats Solo3 Wireless Headphones in Citrus Red is priced at $299.95, while the Citrus Red Beats Pill+ is priced at $229.95.
Apple has a longstanding partnership with the (PRODUCT)RED charity, and all proceeds from the sales of (PRODUCT)RED items go towards the global fight to prevent AIDS and HIV through research and education.
Apple often runs (PRODUCT)RED promotions around World Aids Day, coming up in December, in addition to continual (PRODUCT)RED accessory sales. Over the course of a multi-year relationship, Apple has donated upwards of $100 million through (PRODUCT)RED sales.
Along with new (PRODUCT)RED options for the Beats Pill+ and the Beats Solo3, Apple also recently debuted urBeats Earphones and Beats Solo 3 Wireless Headphones in an exclusive Ultra Violet color, which is a rich medium purple shade.
Tuesday September 8, 2026 12:48 pm PDT by Joe Rossignol
Apple today released a firmware update (4A203) for its upcoming Beats 360 headphones, suggesting that a launch is approaching. With the firmware now available, it seems likely that Apple will announce the Beats 360 at some point in September.
Beats 360 have already leaked across multiple regulatory databases and retail listings over the past several months, and soccer stars like Lamine Yamal ...
Wednesday August 19, 2026 10:36 am PDT by Juli Clover
One of the Beats codenames MacRumors found in the macOS Tahoe 26.7 update (B518) appears to be for the Beats 360, a new set of over-ear headphones that we could see launch soon.
Multiple Reddit users found signs of the Beats 360 on UK websites like Amazon, though those listings have now been removed.
The headphones have a look that is distinct from the existing Beats Studio Pro over-ear...
Sunday September 13, 2026 4:25 pm PDT by Joe Rossignol
Earlier this month, references to two unreleased Apple game controllers were allegedly spotted in macOS 26.7 beta code, and now Bloomberg's Mark Gurman has shared more details.
In his Power On newsletter today, Gurman said the controllers have been in development for more than a year, are for the iPhone, and will likely have Beats branding. Acquired by Apple in 2014, Beats has expanded beyond...
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