Apple today debuted new (PRODUCT)RED color options for two of its Beats products, including the Beats Pill+ and the Beats Solo3 Wireless Headphones. Both products will soon be available in a color called "Citrus Red," joining other standard color options.
Apple's website lists both products as "coming soon" with price points that are the same as standard options. The Beats Solo3 Wireless Headphones in Citrus Red is priced at $299.95, while the Citrus Red Beats Pill+ is priced at $229.95.
Apple has a longstanding partnership with the (PRODUCT)RED charity, and all proceeds from the sales of (PRODUCT)RED items go towards the global fight to prevent AIDS and HIV through research and education.
Apple often runs (PRODUCT)RED promotions around World Aids Day, coming up in December, in addition to continual (PRODUCT)RED accessory sales. Over the course of a multi-year relationship, Apple has donated upwards of $100 million through (PRODUCT)RED sales.
Along with new (PRODUCT)RED options for the Beats Pill+ and the Beats Solo3, Apple also recently debuted urBeats Earphones and Beats Solo 3 Wireless Headphones in an exclusive Ultra Violet color, which is a rich medium purple shade.
Tuesday September 22, 2026 7:00 am PDT by Eric Slivka
After months of teases and leaks, Beats is officially announcing its new Beats 360 headphone today. Priced at $349.99, Beats 360 represents a rethinking of the Beats over-ear headphone design, with an emphasis on sound quality, comfort, and customizability.
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Beats 360 is not a replacement for the brand's Studio Pro over-ear headphone, ...
Sunday September 13, 2026 4:25 pm PDT by Joe Rossignol
Earlier this month, references to two unreleased Apple game controllers were allegedly spotted in macOS 26.7 beta code, and now Bloomberg's Mark Gurman has shared more details.
In his Power On newsletter today, Gurman said the controllers have been in development for more than a year, are for the iPhone, and will likely have Beats branding. Acquired by Apple in 2014, Beats has expanded beyond...
Tuesday September 22, 2026 10:11 am PDT by Joe Rossignol
Apple today unveiled new Beats 360 over-ear headphones, and it is offering introductory pricing on extra ear cushions.
Now through October 31, extra Performance Knit and UltraPlush ear cushions with matching headbands in a variety of colors are available on Apple's online store in the U.S. for just $9.99 each, with customers limited to three kits per order while supplies last. Lower pricing...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
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