In the ad, celebrities including Nicki Minaj, Amber Rose, Rebel Wilson, Juno Temple, Steve Buscemi, and more, all sing along to "I've Got No Strings" from Disney's Pinocchio. Most of the people in the commercial are seen sporting the company's newer model, the BeatsX, which it aims as a more mobile and everyday pair of headphones. That's in contrast to the over-the-head Solo3 and activity-focused Powerbeats3.
All three Beats devices include Apple's W1 chip, which allows the new headphones -- like Apple's new AirPods -- to take advantage of easy, instant pairing to an iPhone. They also come with Fast Fuel, a fast-charging solution that can deliver more power with 5 minutes of charging. 5 minutes of charging delivers 3 hours of playback for the Solo3, 2 hours of playback for the BeatsX and an hour of playback for the Powerbeats3.
The Solo3 has been available to purchase for $299 on Apple.com since the September 7 event, but the Powerbeats3 ($199) and BeatsX ($149) won't be coming out until sometime later in the year, likely to coincide with the holiday shopping season.