Apple's Flagship Regent Street Location in U.K. Reopens October 15

Apple has announced that its flagship Regent Street retail location in London, England reopens Saturday, October 15 at 10:00 a.m. local time, following over one year of major renovations.

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Apple Regent Street with "opening soon" construction barrier in late September (Sebastian Anthony via Twitter)

Apple contracted award-winning architecture firm Foster and Partners to design the layout of the new store, which initially remained open for business at the basement level but has been fully closed since June 13.

MacRumors exclusively reported on the remodeling plans last year, including the removal of four Apple logos affixed to the store's facade in order to allow more natural light inside and preserve the historic look of the building. Like other renovated stores, Apple Regent Street will feature Apple's next-generation retail design.

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Apple Brussels exemplifies Apple's next-generation retail design

The renovations included the relocation of three columns to create a more spacious feel, replacing the central glass stairs with two new side staircases, and re-configuration of the Backroom with improved facilities for employees. The store's overall square footage has been reduced by 4,400 square feet, or around 25% of the current size.

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Apple Regent Street prior to closing for renovations

Apple Regent Street opened in 2004 and attracts over 4 million visitors per year. The iconic store expanded two years later to become Apple's largest at the time. Apple has contracted Foster and Partners for several other projects in recent years, including the design of its Campus 2 and Apple Union Square.

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Top Rated Comments

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43 months ago
So Apple is redesigning its stores to better feature 4-year old computers, 3-year old phone casings, a tepid smartwatch and a sea of tablets. Maybe it's the products that need a major overhaul and not the shelves Angela puts them on? Maybe the priorities of this company are ass backwards?
Rating: 5 Votes
43 months ago
I walked by few days ago at night time when the construction workers were offloading delivery (most likely tables) so I had sneak peak inside. Yes, it does have trees there and it looks totally different. I didn't recognise it at all. It did look gorgeous though so I'm curious to see the final thing.
Rating: 4 Votes
43 months ago

I hope they preserve the look of the building facade. "Modernizing" the look of a store in a historic building is not a good thing.


The front of the store won't change very much, Regent street is owned by the queen and managed by Crown Estates on her behalf.

Many years ago I opened a store on Regent Street the restrictions are huge..
Rating: 3 Votes
43 months ago
Hooray - London will be back up to its full complement of locations at which you can't get a Jet Black iPhone.
Rating: 3 Votes
43 months ago
Wait, are there trees inside the store? :eek:
Rating: 2 Votes
43 months ago
Wow, paying Fosters for some minor renovations....unbelievable. Apple is in La La land. For heavens sake its a glass fronted shop with a few tables and shelving from Ikea in it. Its not some deep and meaningful piece of architecture, its a sodding shop.
Rating: 2 Votes
43 months ago
I agree that they should put the Genius Bar in a separate room. You should check in near the door, and they show you into a Genius Bar Lounge to wait, with ice water dispensers and restrooms. Then when they notify you through a message on your device or calling your name if your device isn't working, you go through another door to the Genius Bar. It would make it seem like you were going into the inner sanctum of the store, and make it a nice experience.
Rating: 2 Votes
43 months ago

Am I the only one that detests going to the Apple store?

Regardless of an appointment it requires traversing large crowds, malls - yuck - parking etc


I like it. Lots of friends and cool ppl 2 c. We spend long hours there cause my females mujeres likes to go and i buy them things they all prefer the gold version 128 gb or more and the apple relój oro. We like big things cause they r very expensive and more visibles so brothers from el barrio can see we have very expensive gold apple products u know what i mean? They cant believe i have de todo ahora and nothing when living in puerto rico i park mi carro on the street i dont care the tickets cause i never pay lol
Rating: 1 Votes
43 months ago
I hope they preserve the look of the building facade. "Modernizing" the look of a store in a historic building is not a good thing.
Rating: 1 Votes
43 months ago

Next Generation? it's still the same old tables...

What Apple seriously needs to do is divide and organize the genius bar from the hordes looking at the products...

Every time I have to go the Apple Store genius bar, it's a nightmare experience due to the noise and crowd.

+1

As controversial as it sounds, I would totally support removing the Genius Bar from stores, and moving to a setup where technical service and support, and retail, are at separate locations.

The Apple Watch stores, e.g. at Selfridges in London, are so much nicer to shop in because there is no Genius Bar.

Covent Garden deals with it better then most because the Genius Bar is on its own floor. Mall stores on the other hand, where space is constrained, are terrible.
Rating: 1 Votes

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