Apple has announced that its flagship Regent Street retail location in London, England reopens Saturday, October 15 at 10:00 a.m. local time, following over one year of major renovations.
Apple contracted award-winning architecture firm Foster and Partners to design the layout of the new store, which initially remained open for business at the basement level but has been fully closed since June 13.
MacRumors exclusively reported on the remodeling plans last year, including the removal of four Apple logos affixed to the store's facade in order to allow more natural light inside and preserve the historic look of the building. Like other renovated stores, Apple Regent Street will feature Apple's next-generation retail design.
Apple Brussels exemplifies Apple's next-generation retail design
The renovations included the relocation of three columns to create a more spacious feel, replacing the central glass stairs with two new side staircases, and re-configuration of the Backroom with improved facilities for employees. The store's overall square footage has been reduced by 4,400 square feet, or around 25% of the current size.
Apple Regent Street prior to closing for renovations
Apple Regent Street opened in 2004 and attracts over 4 million visitors per year. The iconic store expanded two years later to become Apple's largest at the time. Apple has contracted Foster and Partners for several other projects in recent years, including the design of its Campus 2 and Apple Union Square.
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Jon Prosser's Messages app mockup
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So Apple is redesigning its stores to better feature 4-year old computers, 3-year old phone casings, a tepid smartwatch and a sea of tablets. Maybe it's the products that need a major overhaul and not the shelves Angela puts them on? Maybe the priorities of this company are ass backwards?
I walked by few days ago at night time when the construction workers were offloading delivery (most likely tables) so I had sneak peak inside. Yes, it does have trees there and it looks totally different. I didn't recognise it at all. It did look gorgeous though so I'm curious to see the final thing.
Wow, paying Fosters for some minor renovations....unbelievable. Apple is in La La land. For heavens sake its a glass fronted shop with a few tables and shelving from Ikea in it. Its not some deep and meaningful piece of architecture, its a sodding shop.
