Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple to Remodel Flagship Regent Street Store in United Kingdom
Apple is planning to remodel its flagship Regent Street retail store in United Kingdom per a recent application filed with the City of Westminster in England. The company has contracted award-winning architecture firm Foster and Partners to design the layout of the new store and commissioned Donald Insall Associates to conduct a historic building report that justifies the renovations in the iconic shopping area.
A view of the current Apple Store facade facing Regent Street (Foster and Partners)
The proposed renovation will consist of the partial removal of the existing mezzanine floor at the front of the store, the relocation of three columns to create a more spacious feel, the removal of the existing main glass stairs leading up to the mezzanine level and replacement with two new side staircases, and re-configuration of the back of house at the basement level with improved staff facilities.
Floor plan for remodeled Regent Street store interior (Foster and Partners)
Apple plans to open a temporary store at 235 Regent Street to continue to serve customers during the remodeling process. The temporary location will be located at the basement level of the same building as the permanent store for a maximum of three years, accessible by a carefully designed lobby at ground level with a minimal steel staircase and a fully accessible lift.
Apple's flagship Regent Street retail store opened in November 2004 and attracts over 4 million visitors per year. The iconic store was last expanded and remodeled in mid-2006 to become the largest Apple Store location at the time. Apple has contracted Foster and Partners for several other projects in recent months, including the design of Campus 2 and remodeling of Apple's flagship San Francisco store.
The proposed renovation will consist of the partial removal of the existing mezzanine floor at the front of the store, the relocation of three columns to create a more spacious feel, the removal of the existing main glass stairs leading up to the mezzanine level and replacement with two new side staircases, and re-configuration of the back of house at the basement level with improved staff facilities.
"The proposal looks to enhance the ground floor sales area by removing the front part of the mezzanine and creating a double height entrance," reads Foster and Partners' project rationale. "This partial removal of the mezzanine also enhances the transparency from the street and floods the store with natural light. The interior front facade, with its full height arches, clad in natural Portland stone, can now be appreciated in its full extend. Moreover the visual connection between the two levels of retail is dramatically improved. This is key to the customer journey and the efficient use of the overall retail area."Foster and Partners will also be removing the four Apple logos found on the store's facade in order to allow more natural light inside and preserve the historic look of the building. The store's overall square footage will be reduced by 4,400 square feet, or around 25% of the current size, and the interior will consist of terrazzo floor, GFRC cladding on the walls and oak timber for all fittings and fixtures.
Apple plans to open a temporary store at 235 Regent Street to continue to serve customers during the remodeling process. The temporary location will be located at the basement level of the same building as the permanent store for a maximum of three years, accessible by a carefully designed lobby at ground level with a minimal steel staircase and a fully accessible lift.
Apple's flagship Regent Street retail store opened in November 2004 and attracts over 4 million visitors per year. The iconic store was last expanded and remodeled in mid-2006 to become the largest Apple Store location at the time. Apple has contracted Foster and Partners for several other projects in recent months, including the design of Campus 2 and remodeling of Apple's flagship San Francisco store.
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54 months ago
In the last month or so I have followed and largely appreciated Macrumors. But even though I live only about 12 miles from this store, I could not care less about its upgrade.
The threshold for getting on to this front page is very low!
I'd rather see this than have to scroll by another article on the Apple Watch. To each their own.
54 months ago
as long as people can still use the Mac Pros for looking at rubbish on Facebook...
54 months ago
This store is nice (not amazing though, Covent is much better), but the customer service is hellish... They should change that first.
54 months ago
Good.
I don't really like the store. So much wasted space, the stairs are rubbish, it's boiling hot upstairs and considering how busy it is, they can do a lot better.
I don't really like the store. So much wasted space, the stairs are rubbish, it's boiling hot upstairs and considering how busy it is, they can do a lot better.
54 months ago
Interesting! The part of the mezzanine closest to the street always seemed a bit under-used anyway, so it makes sense to remove it. And those Apple logos in the Windows are a bit garish for Regent street, so it's nice that they're removing them too.
54 months ago
It seems like they're taking away some space off of the first floor. Or am I looking at it wrong? Because if they do, considering how busy that store always is, I don't understand why.
And I liked the huge staircase too :(
I like the staircase, but at peak times it's a nightmare, two side staircases probably will be better.
54 months ago
It seems like they're taking away some space off of the first floor. Or am I looking at it wrong? Because if they do, considering how busy that store always is, I don't understand why.
And I liked the huge staircase too :(
Yep, it will be reduced according to the article:
The store's overall square footage will be reduced by 4,400 square feet, or around 25% of the current size, and the interior will consist of terrazzo floor, GFRC cladding on the walls and oak timber for all fittings and fixtures.
I dislike the patented glass stairway in the middle, too wide and a headache to climb. I'd rather have two staircases as is being proposed right now, escalators would have been ideal but that isn't the Apple way.
53 months ago
London needs more branches, full stop. Forget the story about the re-jigging of this place for a moment (and making the floor plate area smaller in the process), and think how the branch is over-busy 24/7. As is Covent Garden.
Reason: too few London stores, that's why. In zones 3/4/5 there is next to no branches to pop into, even for a bloody cable.
Agree. At the very least there should be one in the City; all that disposable income!
But it's not good that they're reducing the floorspace, it could do with more if anything. It also looks like they are reducing the accessories and other third party items that they sell; for example there are now hardly any laptop bags/cases/backpacks when previously there was a good choice.
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