Apple to Remodel Flagship Regent Street Store in United Kingdom

Apple is planning to remodel its flagship Regent Street retail store in United Kingdom per a recent application filed with the City of Westminster in England. The company has contracted award-winning architecture firm Foster and Partners to design the layout of the new store and commissioned Donald Insall Associates to conduct a historic building report that justifies the renovations in the iconic shopping area.

Regent Street Apple Store

A view of the current Apple Store facade facing Regent Street (Foster and Partners)

The proposed renovation will consist of the partial removal of the existing mezzanine floor at the front of the store, the relocation of three columns to create a more spacious feel, the removal of the existing main glass stairs leading up to the mezzanine level and replacement with two new side staircases, and re-configuration of the back of house at the basement level with improved staff facilities.

"The proposal looks to enhance the ground floor sales area by removing the front part of the mezzanine and creating a double height entrance," reads Foster and Partners' project rationale. "This partial removal of the mezzanine also enhances the transparency from the street and floods the store with natural light. The interior front facade, with its full height arches, clad in natural Portland stone, can now be appreciated in its full extend. Moreover the visual connection between the two levels of retail is dramatically improved. This is key to the customer journey and the efficient use of the overall retail area."

Foster and Partners will also be removing the four Apple logos found on the store's facade in order to allow more natural light inside and preserve the historic look of the building. The store's overall square footage will be reduced by 4,400 square feet, or around 25% of the current size, and the interior will consist of terrazzo floor, GFRC cladding on the walls and oak timber for all fittings and fixtures.

Regent Street Apple Store Floor Plan

Floor plan for remodeled Regent Street store interior (Foster and Partners)

Apple plans to open a temporary store at 235 Regent Street to continue to serve customers during the remodeling process. The temporary location will be located at the basement level of the same building as the permanent store for a maximum of three years, accessible by a carefully designed lobby at ground level with a minimal steel staircase and a fully accessible lift.

Apple's flagship Regent Street retail store opened in November 2004 and attracts over 4 million visitors per year. The iconic store was last expanded and remodeled in mid-2006 to become the largest Apple Store location at the time. Apple has contracted Foster and Partners for several other projects in recent months, including the design of Campus 2 and remodeling of Apple's flagship San Francisco store.

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
iPhone 17 Air Pastel Feature

iPhone 17 Air Battery Capacity and Weight Allegedly Revealed

Monday May 19, 2025 2:22 am PDT by
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now. According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
iOS 18 Siri Personal Context

Apple Will Reportedly Be More Cautious About Announcing New Features Well in Advance

Sunday May 18, 2025 2:50 pm PDT by
Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg's Mark Gurman and Drake Bennett. The pair of reporters revealed this noteworthy tidbit towards the bottom of a lengthy report about Apple's artificial intelligence shortcomings today. This alleged change in strategy comes after Apple was forced to delay its more...
Apple Intelligence General Feature

Report: Apple's Next-Gen Version of Siri Is 'On Par' With ChatGPT

Monday May 19, 2025 9:00 am PDT by
Apple has big plans to improve Siri over the next few years, Bloomberg's Mark Gurman and Drake Bennett report. Some Apple executives are now reportedly pushing to turn Siri into a true ChatGPT competitor. A next-generation, chatbot version of Siri has reportedly made significant progress during testing over the past six months; some executives allegedly now see it as "on par" with recent...

Top Rated Comments

bpeeps Avatar
131 months ago
In the last month or so I have followed and largely appreciated Macrumors. But even though I live only about 12 miles from this store, I could not care less about its upgrade.

The threshold for getting on to this front page is very low!
I'd rather see this than have to scroll by another article on the Apple Watch. To each their own.
Score: 10 Votes (Like | Disagree)
Schizoid Avatar
131 months ago
as long as people can still use the Mac Pros for looking at rubbish on Facebook...
Score: 6 Votes (Like | Disagree)
truesepho Avatar
131 months ago
This store is nice (not amazing though, Covent is much better), but the customer service is hellish... They should change that first.
Score: 4 Votes (Like | Disagree)
iConnected Avatar
131 months ago
You won't find a store looking like that in California :)
Score: 3 Votes (Like | Disagree)
PJWilkin Avatar
131 months ago
It seems like they're taking away some space off of the first floor. Or am I looking at it wrong? Because if they do, considering how busy that store always is, I don't understand why.

And I liked the huge staircase too :(

I like the staircase, but at peak times it's a nightmare, two side staircases probably will be better.
Score: 2 Votes (Like | Disagree)
Hustler1337 Avatar
131 months ago
It seems like they're taking away some space off of the first floor. Or am I looking at it wrong? Because if they do, considering how busy that store always is, I don't understand why.

And I liked the huge staircase too :(

Yep, it will be reduced according to the article:

The store's overall square footage will be reduced by 4,400 square feet, or around 25% of the current size, and the interior will consist of terrazzo floor, GFRC cladding on the walls and oak timber for all fittings and fixtures.

I dislike the patented glass stairway in the middle, too wide and a headache to climb. I'd rather have two staircases as is being proposed right now, escalators would have been ideal but that isn't the Apple way.
Score: 2 Votes (Like | Disagree)