FCC Votes to Improve Emergency Smartphone Alerts With Longer Character Limits, Link Support - MacRumors
Skip to Content

FCC Votes to Improve Emergency Smartphone Alerts With Longer Character Limits, Link Support

Emergency alerts delivered to iPhones and other smartphones to warn customers about poor weather conditions, missing children, local crime, and more, may soon feature support for web links, photos, phone numbers, and longer message content.

The United States Federal Communications Commission on Thursday voted to expand emergency alerts from 90 to 360 characters on 4G and LTE networks, and to include support for links so people can follow up to get more information about an unfolding situation. As it stands, emergency alerts are short in length and often offer no resources for people to get in contact with emergency personnel if necessary.

emergencyalert

Image via NBC

Wireless providers like Verizon, AT&T, Sprint, and T-Mobile send these alerts and will be required to update their systems with support for the new features that have been mandated by the FCC.

"Vague directives in text about where to find more information about a suspect, just as we saw in New York, are not good enough," said Jessica Rosenworcel, an FCC commissioner. "As we move into the 5G future, we need to ensure that multimedia is available in all of our alert messages."

Carriers will also need to start supporting the transmission of Spanish language alerts and introduce a new type of safety alert designed to send "Emergency Governmental Information" like the locations of emergency shelters or an order to boil water before drinking.

The FCC's decision follows criticism of the emergency alert system after alerts were sent out in New York and New Jersey asking citizens to help track down a man suspected of setting off bombs in the area. The alert included a message advising people to "See media for pic," highlighting its shortcomings. It is not clear when the new rules will go into effect.

Tag: FCC

Popular Stories

macworld iphone 18 pro colors

iPhone 18 Pro's Four Rumored Colors Revealed, Including 'Dark Cherry'

Friday April 17, 2026 3:50 am PDT by
A source said to be familiar with Apple's supply chain today revealed the color options Apple is planning for the iPhone 18 Pro, iPhone 18 Pro Max, and the upcoming foldable iPhone. Image via Macworld. The information comes from Macworld, which says the signature new color for this year's Pro models will be Dark Cherry, a deep wine-like red. While other sources had previously reported on a...
macOS 27 on MacBook Pro

macOS 27 Will Mark the End of an Era

Saturday April 18, 2026 6:45 am PDT by
During its Platforms State of the Union segment at WWDC 2025, Apple revealed that macOS 26 Tahoe is the final major macOS version for Intel-based Macs. The upcoming macOS 27 release will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. macOS 27 should be available...
ipad mini 7 feature red and blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday April 15, 2026 8:15 am PDT by
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code...

Top Rated Comments

125 months ago
This entire thing is one of those ideas that sounds great until you think about it for more than a minute and a half. I turned it off the instant I got the first amber alert - which was for something happening 50 miles away from the business meeting that I was in the middle of (so I would have been of no help in any event).
You stopped too soon. You are right--you do have to think about it "for more than a minute and a half." ;) You don't understand the program. The Amber Alert program is not designed for you to run outside and get in your car and start looking for a suspect who took a child. It is to alert people who are already on the road or who might be out and about later and recognize a car's description, etc. You also complain that it was "50 miles away" from your business meeting. Realize that it is a judgment call, but when someone kidnaps a child they are likely to go mobile so law enforcement is not going to just send out an alert to the immediate neighborhood.

If you do leave the alerts on, and get the thankfully rare alert that interrupts your day, it might also help to remember the little girl,"Amber" behind the program and realize how successful the program has been in saving children. Amber Hagerman was a little 9-year-old girl who was abducted while riding her bicycle in Arlington, Texas, and was later found murdered. RIP. The Amber Alert program named in her honor has now led to finding 800 abducted children. Here's a link to those success stories that is updated regularly:

http://www.missingkids.com/amber/success

All that said, these programs need to continue to be refined and people should obviously continue to have the choice to mute or turn these off. Hopefully, the Emergency Broadcast alert program will continue to offer more customization as to types of alerts you want, weather, crime, etc., as well method, silent, vibrate, etc., and time of day, etc.
Score: 6 Votes (Like | Disagree)
Norbs12 Avatar
125 months ago
Sadly, unless they let you customize the alerts, it's staying off on my phone. It's far too aggressive of an alert. I get it's supposed to be "very important" but I get important alerts just fine without any tones and I don't need a heart attack to get a message from the gubbament.
[doublepost=1475169921][/doublepost]
When I received the most pounding disturbing sound in the middle of the night by an Amber Alert that scared the heck out of me so bad my heart was pounding, I had to turn Amber Alert OFF for good! This is a good idea but it needs to be refined so people don't have a heart attack and have another alert! LOL!
Yeah it's pretty retarded, and the only settings are "WAKE UP NOW NUCLEAR ATTACK" loud or OFF. Oh well, off it is...
Score: 5 Votes (Like | Disagree)
125 months ago
just turn the option of recive them off. i did
Score: 5 Votes (Like | Disagree)
krause734 Avatar
125 months ago
As long as we can still be able to mute them, they're fine. I hated being woken up at 3AM for a missing person.
Score: 4 Votes (Like | Disagree)
CarlJ Avatar
125 months ago
Yeah it's pretty retarded, and the only settings are "WAKE UP NOW NUCLEAR ATTACK" loud or OFF. Oh well, off it is...
I wouldn't mind the loudness of the messages if they weren't mostly... Amber Alerts for someone 200 miles away. Like, okay, sure, there's a 0.1% chance that car might drive here - do you also alert every city they might fly to? Where does it stop? If someone was just kidnapped, you want everyone within, say, 25 miles to be on the lookout. If you get people used to receiving alerts that are rarely relevant to them, they'll get in the habit of ignoring them. That said, I haven't done anything to turn them off on my phone.

Reminds me of the official state-controlled roadside message signs, that were supposed to only be for warning about exceptional driving-related conditions, that now say things like "there's a drought, conserve water" - yes, that's good to know (as if it wasn't obvious), but did you, the folks in charge of road safety, really think that having me divert my attention from driving to read that message about water conservation was somehow making driving safer? (Yeah, it's the agencies involved getting bit by the "when you have a hammer, everything looks like a nail" bug - thinking it'd be a shame if their new toy wasn't getting used - when it'd be better if showed nothing, or perhaps something very quick to parse, like a big check mark, if there wasn't an exceptional driving-related condition to report, so people would know that reading it really was important if/when some message was displayed.)

On a related note, I have an app on my phone (QuakeFeed ('https://appsto.re/us/sXDby.i')) set up to alert on any earthquakes nearby, or large ones anywhere in the world. Partly because I live in California, but also just because it's interesting - it makes a non-intrusive but distinct alert noise that works quite well. I tend to know about major quakes a bit before the major news sources report them.
Score: 3 Votes (Like | Disagree)
125 months ago
And how do they coordinate with third-party notifications coming from the likes of Facebook? Do users of many systems get bombarded with notifications?
[doublepost=1475170351][/doublepost]
Yes. A couple weeks back there were warnings of flash floods here. I got push notifications from two different weather apps, and then a few minutes later, the OMFG LOUD AS FK emergency alert that caused me to turn that off for good.
[doublepost=1475176730][/doublepost]
You stopped too soon. You are right--you do have to think about it "for more than a minute and a half." ;) You don't understand the program. The Amber Alert program is not designed for you to run outside and get in your car and start looking for a suspect who took a child. It is to alert people who are already on the road or who might be out and about later and recognize a car's description, etc. You also complain that it was "50 miles away" from your business meeting. Realize that it is a judgment call, but when someone kidnaps a child they are likely to go mobile so law enforcement is not going to just send out an alert to the immediate neighborhood.

If you do leave the alerts on, and get the thankfully rare alert that interrupts your day, it might also help to remember the little girl,"Amber" behind the program and realize how successful the program has been in saving children. Amber Hagerman was a little 9-year-old girl who was abducted while riding her bicycle in Arlington, Texas, and was later found murdered. RIP. The Amber Alert program named in her honor has now led to finding 800 abducted children. Here's a link to those success stories that is updated regularly:

http://www.missingkids.com/amber/success

All that said, these programs need to continue to be refined and people should obviously continue to have the choice to mute or turn these off. Hopefully, the Emergency Broadcast alert program will continue to offer more customization as to types of alerts you want, weather, crime, etc., as well method, silent, vibrate, etc., and time of day, etc.
There's a few problems as currently implemented though.

1. Why is the alert sound the loudest sound to ever come out of my phone? Seriously, it's 2 to 3 times louder than the loudest sound ever emitted previously.

2. Chicken Little syndrome - if your phone makes this massively annoying sound too often, you soon either ignore it or turn it off, rendering the system useless.

3. When in a large building with lots of smartphones, it's comical how god damn loud this gets as 200 phones start blaring this sound simultaneously, and every single person scrambles to silence it while making exclamations of surprise and annoyance.

Those are the three that occur to me off the top of my head, and everyone I know has turned them off because it's just a bad implementation of a decent idea.
Score: 3 Votes (Like | Disagree)