spotifysoundcloudStreaming music service and Apple Music rival Spotify is in "advanced talks" to acquire audio distribution platform SoundCloud, reports Financial Times. Little information is available on the terms of the potential deal at this time.

SoundCloud, which allows users to upload, promote, and share audio recordings ranging from music to podcasts, has upwards of 175 million total listeners a month, which could bring a huge influx of customers to Spotify and give it an edge over Apple.

Spotify has 40 million paying subscribers compared to Apple Music's 17 million paying subscribers, but Apple Music's numbers have been growing steadily since its 2015 launch. Apple Music is also backed by the strength of Apple's subscriber base, which dwarfs that of most other music services and gives the company a huge pool of potential future subscribers.

As competition heats up between Spotify and Apple Music, the two have become bitter rivals and have been involved in some public battles over issues like exclusivity, the App Store, and free listening tiers in recent months.

SoundCloud recently introduced a new subscription service designed to compete with Spotify, Apple Music, Pandora, and other music streaming options. SoundCloud Go, priced at $9.99, gives users on-demand ad-free access to 125 million tracks, including premium licensed content.

With a SoundCloud acquisition, Spotify could potentially add all of that user-created content to its own music catalog, giving customers more original content to listen to along with its existing licensed content.

Top Rated Comments

Nozuka Avatar
75 months ago
How can they afford this? Aren't they still operating at a loss?
Score: 10 Votes (Like | Disagree)
pbush25 Avatar
75 months ago
This would be awful. SoundCloud is a place for aspiring artists and the like to get their content out to those that aren't behind a paywall and taking this away from them by purchasing their outlet would be disastrous. Plus I use SoundCloud and Apple Music in conjunction and if all that other music disappeared I would be sad.
Score: 7 Votes (Like | Disagree)
iJon Avatar
75 months ago
Huge fan of Soundcloud, one of the best places to get DJ sets. Smart purchase by Spotify if it goes through.
Score: 7 Votes (Like | Disagree)
69Mustang Avatar
75 months ago
How can they afford this? Aren't they still operating at a loss?
The Donald Trump school of financing. Agree to price, default, and negotiate.:p:D

Seriously though, they need to make some profit before spending money.
Score: 5 Votes (Like | Disagree)
iJon Avatar
75 months ago
Wonder why Apple isn't buying Soundcloud instead. If they're willing to pay 3bn for Beats, SoundCloud would be a bargain and a drop in the bucket for them. And more importantly, Soundcloud has a much younger audience than Beats.
It would be horrible if Apple purchased Soundcloud, because their game plan would be to absorb it. At least with Spotify we have a chance they'll leave it alone and find a way to monetize it.
Score: 4 Votes (Like | Disagree)
Jakexb Avatar
75 months ago
I was really hoping Apple would buy out Soundcloud. It's basically the "Connect" functionality they were hoping for with a huge community already using it.
Score: 4 Votes (Like | Disagree)

Popular Stories

maxresdefault

M2 13-Inch MacBook Pro With 256GB SSD Appears Slower Than Equivalent M1 in Real-World Speed Tests

Monday June 27, 2022 1:57 pm PDT by
Benchmark testing has indicated that the 256GB variant of the 13-inch MacBook Pro with M2 chip offers slower SSD performance than its M1 equivalent, and now real-world stress testing by YouTuber Max Yuryev of Max Tech suggests that the 256GB SSD in the 13-inch MacBook Pro is also underperforming in day-to day-usage. The M2 MacBook Pro with 256GB SSD and 8GB RAM was slower than the M1 MacBook ...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
iPhone 11 Pro vs iPhone 14 Pro

iPhone 11 Pro vs. 14 Pro: New Features to Expect if You've Waited to Upgrade

Monday June 27, 2022 11:22 am PDT by
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to. Below, we've put together a list of new features and...
original iphone 2007

15 Years Ago Today, the iPhone Went On Sale

Wednesday June 29, 2022 4:43 am PDT by
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale. The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
tesla carplay hack

Tesla Apple CarPlay Hack Updated to Work With Any Tesla Model

Monday June 27, 2022 3:38 am PDT by
Polish developer Michał Gapiński has released a new and improved version of his "Tesla Android Project" which brings Apple's CarPlay experience to more Tesla vehicles than ever before. According to Gapiński, version 2022.25.1 provides "100% functional CarPlay integration for any Tesla," and comes with several new features and bug fixes. The project now supports DRM video playback so that...
13 inch macbook pro m2 mock feature 2

Base 13-Inch MacBook Pro With M2 Chip Has Significantly Slower SSD Speeds

Sunday June 26, 2022 2:52 pm PDT by
Following the launch of Apple's new 13-inch MacBook Pro with the M2 chip, it has been discovered that the $1,299 base model with 256GB of storage has significantly slower SSD read/write speeds compared to the equivalent previous-generation model. YouTube channels such as Max Tech and Created Tech tested the 256GB model with Blackmagic's Disk Speed Test app and found that the SSD's read and...
maxresdefault

Video Comparison: M2 MacBook Pro vs. M1 MacBook Pro

Tuesday June 28, 2022 2:45 pm PDT by
Apple last week launched an updated version of the 13-inch MacBook Pro, and it is the first Mac that is equipped with an updated M2 chip. As it's using a brand new chip, we thought we'd pick up the M2 MacBook Pro and compare it to the prior-generation M1 MacBook Pro to see just what's new. Subscribe to the MacRumors YouTube channel for more videos. For the video comparison, we're using the...
iPhone vs Galaxy Larger

Apple Executive Says Samsung Copied the iPhone and Simply 'Put a Bigger Screen Around It'

Tuesday June 28, 2022 8:59 am PDT by
The Wall Street Journal's Joanna Stern today shared a new documentary about the evolution of the iPhone ahead of the 15th anniversary of the device launching on June 29, 2007. The documentary includes an interview with Apple's marketing chief Greg Joswiak, iPhone co-creator Tony Fadell, and a family of iPhone users. One segment of the interview reflects on Android smartphones gaining larger...
widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...