Musician Drake today debuted a 23-minute visual companion to his most recent album "Views," exclusively on Apple Music (via Billboard). Titled "Please Forgive Me," the short film follows Drake and his girlfriend in the video (Belgian model Fanny Neguesha) as they attempt to make off with a wealthy man's fortune. From Views, the songs "One Dance," "Controlla," "9," "Views," and more are featured.
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The explosive visual companion to #VIEWS. @drake’s Please Forgive Me.
Only on #AppleMusic:https://t.co/86DnYZFruv pic.twitter.com/ANlLgr2imC — Apple Music (@AppleMusic) September 26, 2016
Recently, Apple began preparing to bolster its video content on Apple Music through the purchase of Carpool Karaoke, and the creation of original programming like Dr. Dre's Vital Signs and the reality competition series Planet of the Apps. Apple iTunes chief Eddy Cue has said Apple is "not trying to create original TV shows" to become a Netflix or Amazon Video competitor, but will "help" producers on projects that are designed to promote its existing products.
On the music side of the service, Apple's collection of streaming exclusives has come under fire from labels and music industry critics. Specifically, Universal Music Group CEO Lucian Grainge has prohibited the practice of exclusive music streaming moving forward, meaning popular artists like Kendrick Lamar, Taylor Swift, and The Weeknd could all be removed from future Apple Music exclusivity deals since they each belong to various UMG labels.
Top Rated Comments
Can't you focus on things you like and ignore the things you hate? Nobody care if you don't like drake
Just like the exclusive from Frank Ocean. Literally on Youtube within minutes of being released.
I get the appeal of timed exclusives from an artist perspective. Not so much from the company paying for it.
I cannot care less about this guy as he is, who? I don't know.
[doublepost=1474910142][/doublepost]Apple: please forgive me to screw all non-Apple music users and force them to use Apple Music. We need every single user to move to the cloud and smash all their CD. Ours are better, in every way. User should not own music.