Drake Debuts 23-Minute Short 'Please Forgive Me' Exclusively on Apple Music

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Musician Drake today debuted a 23-minute visual companion to his most recent album "Views," exclusively on Apple Music (via Billboard). Titled "Please Forgive Me," the short film follows Drake and his girlfriend in the video (Belgian model Fanny Neguesha) as they attempt to make off with a wealthy man's fortune. From Views, the songs "One Dance," "Controlla," "9," "Views," and more are featured.

drake-1

Please Forgive Me will be available to watch on Apple Music "in perpetuity," and is the third video to come out of Views, following the debut of "Hotline Bling" last year and "Childs Play" earlier this month. For one week, Views itself was an Apple Music exclusive, and reportedly sold 1 million copies in its five-day exclusivity window.

Recently, Apple began preparing to bolster its video content on Apple Music through the purchase of Carpool Karaoke, and the creation of original programming like Dr. Dre's Vital Signs and the reality competition series Planet of the Apps. Apple iTunes chief Eddy Cue has said Apple is "not trying to create original TV shows" to become a Netflix or Amazon Video competitor, but will "help" producers on projects that are designed to promote its existing products.

On the music side of the service, Apple's collection of streaming exclusives has come under fire from labels and music industry critics. Specifically, Universal Music Group CEO Lucian Grainge has prohibited the practice of exclusive music streaming moving forward, meaning popular artists like Kendrick Lamar, Taylor Swift, and The Weeknd could all be removed from future Apple Music exclusivity deals since they each belong to various UMG labels.

Top Rated Comments

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50 months ago

I stopped reading after spotting the obvious mistake in the first 2 words of the article.

Funny how people have to write on paper what they don't like

Can't you focus on things you like and ignore the things you hate? Nobody care if you don't like drake
Score: 6 Votes (Like | Disagree)
Avatar
50 months ago

Funny how people have to write on paper what they don't like

Can't you focus on things you like and ignore the things you hate? Nobody care if you don't like drake

My comment has 5 likes so far, so I guess at least 5 people do.
Score: 6 Votes (Like | Disagree)
Avatar
50 months ago
I'll be honest. I just can't understand how Drake is a thing. There's a lot of music out there that's just not my tastes, but Drake feels like an inside joke I'm not in on. Like someone said "let's just put out noise and see if people will buy into it with enough hype..."
Score: 3 Votes (Like | Disagree)
Avatar
50 months ago
Posted on Youtube in 5, 4, 3, 2...

Just like the exclusive from Frank Ocean. Literally on Youtube within minutes of being released.

I get the appeal of timed exclusives from an artist perspective. Not so much from the company paying for it.
Score: 2 Votes (Like | Disagree)
Avatar
50 months ago

My comment has 5 likes so far, so I guess at least 5 people do.

Now you have 8 likes, including mine.
I cannot care less about this guy as he is, who? I don't know.
[doublepost=1474910142][/doublepost]Apple: please forgive me to screw all non-Apple music users and force them to use Apple Music. We need every single user to move to the cloud and smash all their CD. Ours are better, in every way. User should not own music.
Score: 2 Votes (Like | Disagree)
Avatar
50 months ago
This is what qualify for new music no wonder I hate any music after 2006. Really bad.
Score: 1 Votes (Like | Disagree)

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