Many customers who pre-ordered the Apple Watch Series 2 from Best Buy will not be receiving their new devices on launch day, according to emails the company sent out this evening.
During pre-orders that took place on Friday, September 9, Best Buy listed a Friday, September 16 delivery date, leading customers to believe they would receive their devices on launch day. Instead, Best Buy won't be shipping out orders until 9/28, nearly two weeks later.
To compensate pre-order customers who are facing delays, Best Buy has included a promo code for a $50 discount on a future Best Buy purchase in each email, which must be used by October 14, 2016. That will get pre-order customers an extra Sport Band or another Apple Watch accessory.
Customers affected have ordered a wide range of Apple Watch Series 2 models, including the stainless steel Apple Watch with White Sport Band and various Sport configurations.
Apple Watch Series 2 supplies were constrained from the moment Apple's pre-orders started, with shipping estimates on many models slipping within a matter of minutes, so it is no surprise Best Buy has been forced to delay its own shipments. Most Apple Watch Series 2 models placed today won't ship from Apple for 3 to 5 weeks, and Best Buy now lists all Series 2 watches as "Coming Soon."
Wednesday March 11, 2026 7:05 am PDT by Joe Rossignol
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Apple today announced that it will celebrate the company's 50th anniversary over the coming weeks, but it has yet to reveal any specific plans.
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"While Apple is known for looking forward, this milestone offers a special moment to reflect on the journey that has brought the company here, to celebrate the...
Well BestBuy just earned by business going forward. They know how to take care of their customers. Take note Apple!
I think Best Buy could have instead offered $50 off the watch or a $50 refund. All this does (the $50 coupon code for a future visit) is ensure more spending at their store, likely more than $50 worth.
50 bucks for missing the delivery date is a generous offer. I ordered from apple at midnight but got a 26th - 28th as a estimate. When I saw best buy had the delivery date of the 16th I canceled and ordered thru best buy. Its a bummer that couldn't do the 16th. Still a good move on best buy part.
Apple clearly wasn't ready for a 16th launch. More like the end of the month. They didn't have enough supply to handle 10 mins of orders.
