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Best Buy Delays Apple Watch Series 2 Shipments, Offers $50 Promo Code as Compensation

Many customers who pre-ordered the Apple Watch Series 2 from Best Buy will not be receiving their new devices on launch day, according to emails the company sent out this evening.

During pre-orders that took place on Friday, September 9, Best Buy listed a Friday, September 16 delivery date, leading customers to believe they would receive their devices on launch day. Instead, Best Buy won't be shipping out orders until 9/28, nearly two weeks later.

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To compensate pre-order customers who are facing delays, Best Buy has included a promo code for a $50 discount on a future Best Buy purchase in each email, which must be used by October 14, 2016. That will get pre-order customers an extra Sport Band or another Apple Watch accessory.

Customers affected have ordered a wide range of Apple Watch Series 2 models, including the stainless steel Apple Watch with White Sport Band and various Sport configurations.

Apple Watch Series 2 supplies were constrained from the moment Apple's pre-orders started, with shipping estimates on many models slipping within a matter of minutes, so it is no surprise Best Buy has been forced to delay its own shipments. Most Apple Watch Series 2 models placed today won't ship from Apple for 3 to 5 weeks, and Best Buy now lists all Series 2 watches as "Coming Soon."

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Top Rated Comments

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39 months ago

Well BestBuy just earned by business going forward. They know how to take care of their customers. Take note Apple!


I think Best Buy could have instead offered $50 off the watch or a $50 refund. All this does (the $50 coupon code for a future visit) is ensure more spending at their store, likely more than $50 worth.
Rating: 13 Votes
39 months ago
Wow, $50? That's a lot. Even Samsung doesn't offer that kind of money for their exploding Note 7.
Rating: 12 Votes
39 months ago
Well BestBuy just earned by business going forward. They know how to take care of their customers. Take note Apple!
Rating: 11 Votes
39 months ago
50 bucks for missing the delivery date is a generous offer. I ordered from apple at midnight but got a 26th - 28th as a estimate. When I saw best buy had the delivery date of the 16th I canceled and ordered thru best buy. Its a bummer that couldn't do the 16th. Still a good move on best buy part.

Apple clearly wasn't ready for a 16th launch. More like the end of the month. They didn't have enough supply to handle 10 mins of orders.
Rating: 8 Votes
39 months ago
YaY... $50 should get me a free Monster cable at BestBuy

/s
Rating: 6 Votes
39 months ago
thats good compensation.
Rating: 6 Votes
39 months ago

YaY... $50 should get me a free Monster cable at BestBuy

/s

and free nothing at apple.
Rating: 6 Votes
39 months ago
I will never pre-order from Best Buy again!!!! Never! As Jerry on Seinfeld once said... "I don't think you do. You see, you know how to *take* the reservation, you just don't know how to *hold* the reservation. And that's really the most important part of the reservation: the holding. Anybody can just take them."
Rating: 5 Votes
39 months ago

50 bucks for missing the delivery date is a generous offer. I ordered from apple at midnight but got a 26th - 28th as a estimate. When I saw best buy had the delivery date of the 16th I canceled and ordered thru best buy. Its a bummer that couldn't do the 16th. Still a good move on best buy part.

Apple clearly wasn't ready for a 16th launch. More like the end of the month. They didn't have enough supply to handle 10 mins of orders.


They did not miss the delivery date, the promised delivery on a date they knew they could not meet in order to capture sales.

The should discount the watch and not a future purchase.
Rating: 5 Votes
39 months ago

I think Best Buy could have instead offered $50 off the watch or a $50 refund. All this does (the $50 coupon code for a future visit) is ensure more spending at their store, likely more than $50 worth.

That's good business.;) It creates goodwill with customers but also drives future sales. I would have done the same thing.
Rating: 4 Votes

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