Google today announced the launch of Cardboard Camera for iOS, which lets users "capture 3D 360-degree virtual reality photos" without the need for technical VR equipment. Photos taken with the app are three-dimensional panoramas in which users can tap and drag to look around "in all directions," with sound recording the moment the photo is taken that plays back each time the image is revisited.

cardboard-camera

A few examples of Cardboard Camera's interactive panoramas

Cardboard Camera uses a similar photography style as panoramas in the iOS camera app: users simply hold their iPhone vertically, tap the record button, then rotate slowly in place to capture their surroundings. Users will also be able to share albums filled with VR photos directly within the app by generating links to email, text message, or share on social media.

Whether you’re hiking on the Olympic Peninsula or attending your cousin’s wedding, go beyond the flat photo or selfie. With Cardboard Camera—now available on iOS as well as Android—you can capture 3D 360-degree virtual reality photos. Just like Google Cardboard, it works with the phone you already have with you.

The company said that if any of the VR photos taken with Cardboard Camera are viewed on Google Cardboard, anyone "can relive those moments as if they were there." Previously, Cardboard Camera was available on Android, with more than 5 million photos captured on the platform.

On iOS, users can download Cardboard Camera on the App Store for free. [Direct Link]

Top Rated Comments

Mactendo Avatar
120 months ago
3D panoramic photos with sound. Apple, why it's Google and not you?
It should be a feature of standard Camera/Photos apps.
Score: 9 Votes (Like | Disagree)
jwdsail Avatar
120 months ago
3D panoramic photos with sound. Apple, why it's Google and not you?
It should be a feature of standard Camera/Photos apps.
Why does Apple need to be first with everything? Competition on a level playing field is good. I wonder which platform this performs better on? More consistently? Was easier to develop? iOS or Android?
QuickTime supported spherical VR back in 90's. It was a cool feature.
Apple indeed had this DECADES ago, with QuickTimeVR (QTVR), cylinder (then later) spherical interactive panos, with directional sound, and hotspots that you could click to go to URLs, embed audio commentary, additional connected panos...

Sadly, just before releasing all the great touch-enabled iOS tech that would be perfect for QTVR, Apple killed it off/let it die. (Key personnel left and joined Google, from what I can recall)

I still wish Apple had continued QTVR development, and included basic QTVR tools with iPhoto/Photos, and Pro-level QTVR features in Aperture.

Sigh.

I still have all my old QTVR gear and SW...



apple.com/feedback
Score: 4 Votes (Like | Disagree)
Mactendo Avatar
120 months ago
Why does Apple need to be first with everything? Competition on a level playing field is good. I wonder which platform this performs better on? More consistently? Was easier to develop? iOS or Android?
QuickTime supported spherical VR back in 90's. It was a cool feature.
Score: 3 Votes (Like | Disagree)
now i see it Avatar
120 months ago
I just tried it. It does the same thing as Apple's panorama feature in the iPhone, but instead it goes all the way around 360° instead of 180°.
Also..... You can just save it to your camera roll.... but if you want to share it as a continuously connected spinning panorama, it gets uploaded to god knows where Google servers to be kept by them for eternity, with no option to allow you to delete it.
So in typical Google fashion, they're data mining the hell out of you.

Deleted
Score: 3 Votes (Like | Disagree)
nagromme Avatar
120 months ago
I've really liked 360 Panorama, which lets you capture a full sphere and doesn't care which direction/pattern you take. But with Cardboard viewing, this one may tempt me away!
Score: 2 Votes (Like | Disagree)
nognome Avatar
120 months ago
Been really blown away with this app. It's the 3D from a 2D camera that is the most impressive.

For those asking above about the "3D": To explain a bit, (i think using the highest level terms?) it's using a photogrammetric process to pull depth as you rotate.

The way it works with more obvious apps is that you "move the camera all around" and it captures something with 3d depth, like a face or an object sitting on a table. There's a bunch of iOS apps that do this right now, and let you spin around the "object" in limited 3D afterwards while viewing.

With this, there's subtle variations in the distances between objects as you rotate, in relation to what the lens is capturing. Those small differences get calculated into depth data, and it uses that to simulate a 3D image. It look like it get tripped up on really complicated plant life or other super close/detailed things that are moving (like waves), but for what it's worth, it works pretty damned well and gives an impressive result.

If you view a scene with a cardboard, try closing one eye and then the other on some of the more obvious "3D" objects. You'll notice slight differences – one object overlapping another slightly more in one than the other. That's where the depth is created.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
maxresdefault

The MacRumors Show: Apple's Big Plans for iPad Mini 8

Friday November 28, 2025 8:39 am PST by
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8. Subscribe to The MacRumors Show YouTube channel for more videos The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...