Apple Will Resume 'Reserve And Pick Up' for iPhone 7 in U.S. and U.K. on September 17

While estimated shipping dates for most iPhone 7 and iPhone 7 Plus models have quickly slipped to 2-3 weeks or later, including November for most Jet Black models, customers who elected not to pre-order online or slept through their alarm may still have a chance to purchase the model they desire sooner than anticipated.

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iPhone 7 and iPhone 7 Plus reservations will reopen on September 17 at 8:00 a.m. local time in the United States, and on September 17 at 6:00 a.m. local time in the United Kingdom, enabling customers to reserve an iPhone and pick it up at a local Apple retail store within a set 30-minute window.

In Canada, the "Reserve and Pick Up" program remains live at the time this article was published, with many iPhone 7 models still available for pick up on launch day. iPhone 7 Plus reservations have sold out in all of Ontario, but some 5.5-inch models remain available at select stores in other provinces.

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"Reserve and Pick Up" remains live in Australia, Belgium, Germany, Hong Kong, the Netherlands, and Switzerland as well for select models, at the time this article was published. Reservations will reopen on September 17 at 6:00 a.m. local time in Italy. Apple is accepting September 17 reservations in the United Arab Emirates.

iPhone 7 and iPhone 7 Plus launch at Apple retail stores on September 16. Apple traditionally accepts walk-in customers on a first come, first served basis, with a separate line for Reserve and Pick Up customers. However, Apple anticipates demand to outstrip supply as usual, so in-store stock could be especially limited.

Authorized resellers such as Best Buy and stores of carriers such as AT&T, Verizon, Sprint, and T-Mobile also generally begin to receive extremely limited iPhone stock on launch day, but availability is not guaranteed due to tight supply. Prospective buyers are best to call their local stores ahead of time.

Top Rated Comments

BornAgainMac Avatar
60 months ago
I thought nobody would buy it with the headphone jack missing. What does Apple need to do to make people not want it so that I can have it on launch day?
Score: 23 Votes (Like | Disagree)
BruiserBear Avatar
60 months ago
To the people gleefully celebrating these stories about pre-orders, just stop and ask yourself why Apple would preemptively announce they won't be releasing first weekends sales figures. Companies DO NOT do that if they believe the sales numbers are going to be great.

Pre-orders "selling out" means absolutely nothing in the big scheme of things. We all know they could artificially decide to limit the early numbers, to give the impression of high demand. It's not that complicated. If sales are big, they'll let us know. If they don't want to talk numbers, there is always a reason for that, and it's not a positive one.
Score: 13 Votes (Like | Disagree)
Mr. Dee Avatar
60 months ago
The cult is alive and kicking like its June 2007.
Score: 10 Votes (Like | Disagree)
Rogifan Avatar
60 months ago
I see a lot of people on Twitter who are part of the iPhone Upgrade Program that weren't able to reserve a phone, at least not the black models. One, Schiller should have said on stage that the black models would be in limited quantities at launch and two, people who are part of the iPhone Upgrade Program should get first dibs on stock.
Score: 10 Votes (Like | Disagree)
chr1s60 Avatar
60 months ago
Now I understand why there are always lines in front of their stores with new introductions. Only being able to pick it up at a store makes the impression its very popular. Pure marketing procedure as is the low in stock and first come, first served thing. I'm very curious about the numbers this year as competitors seem to have the same or better features and build quality at half the price (specifically interested in China numbers, that's the place all high tech is happening today).
I heard that sales of the Note 7 are on fire.
Score: 9 Votes (Like | Disagree)
spazzcat Avatar
60 months ago
They need to manufacture more phones prior to the launch date.
If they could they would, you really think apple likes not selling phones.
Score: 7 Votes (Like | Disagree)

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