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Apple Will Resume 'Reserve And Pick Up' for iPhone 7 in U.S. and U.K. on September 17

Friday September 9, 2016 7:12 am PDT by Joe Rossignol
While estimated shipping dates for most iPhone 7 and iPhone 7 Plus models have quickly slipped to 2-3 weeks or later, including November for most Jet Black models, customers who elected not to pre-order online or slept through their alarm may still have a chance to purchase the model they desire sooner than anticipated.

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iPhone 7 and iPhone 7 Plus reservations will reopen on September 17 at 8:00 a.m. local time in the United States, and on September 17 at 6:00 a.m. local time in the United Kingdom, enabling customers to reserve an iPhone and pick it up at a local Apple retail store within a set 30-minute window.

In Canada, the "Reserve and Pick Up" program remains live at the time this article was published, with many iPhone 7 models still available for pick up on launch day. iPhone 7 Plus reservations have sold out in all of Ontario, but some 5.5-inch models remain available at select stores in other provinces.

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"Reserve and Pick Up" remains live in Australia, Belgium, Germany, Hong Kong, the Netherlands, and Switzerland as well for select models, at the time this article was published. Reservations will reopen on September 17 at 6:00 a.m. local time in Italy. Apple is accepting September 17 reservations in the United Arab Emirates.

iPhone 7 and iPhone 7 Plus launch at Apple retail stores on September 16. Apple traditionally accepts walk-in customers on a first come, first served basis, with a separate line for Reserve and Pick Up customers. However, Apple anticipates demand to outstrip supply as usual, so in-store stock could be especially limited.

Authorized resellers such as Best Buy and stores of carriers such as AT&T, Verizon, Sprint, and T-Mobile also generally begin to receive extremely limited iPhone stock on launch day, but availability is not guaranteed due to tight supply. Prospective buyers are best to call their local stores ahead of time.

Related Roundup: iPhone 7
Tags: Reserve and Pickup, Apple retail
[ 167 comments ]


Top Rated Comments

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Avatar
BornAgainMac
32 months ago
I thought nobody would buy it with the headphone jack missing. What does Apple need to do to make people not want it so that I can have it on launch day?
Rating: 23 Votes
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BruiserBear
32 months ago
To the people gleefully celebrating these stories about pre-orders, just stop and ask yourself why Apple would preemptively announce they won't be releasing first weekends sales figures. Companies DO NOT do that if they believe the sales numbers are going to be great.

Pre-orders "selling out" means absolutely nothing in the big scheme of things. We all know they could artificially decide to limit the early numbers, to give the impression of high demand. It's not that complicated. If sales are big, they'll let us know. If they don't want to talk numbers, there is always a reason for that, and it's not a positive one.
Rating: 13 Votes
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Rogifan
32 months ago
I see a lot of people on Twitter who are part of the iPhone Upgrade Program that weren't able to reserve a phone, at least not the black models. One, Schiller should have said on stage that the black models would be in limited quantities at launch and two, people who are part of the iPhone Upgrade Program should get first dibs on stock.
Rating: 10 Votes
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Mr. Dee
32 months ago
The cult is alive and kicking like its June 2007.
Rating: 10 Votes
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chr1s60
32 months ago

Now I understand why there are always lines in front of their stores with new introductions. Only being able to pick it up at a store makes the impression its very popular. Pure marketing procedure as is the low in stock and first come, first served thing. I'm very curious about the numbers this year as competitors seem to have the same or better features and build quality at half the price (specifically interested in China numbers, that's the place all high tech is happening today).


I heard that sales of the Note 7 are on fire.
Rating: 9 Votes
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spazzcat
32 months ago

They need to manufacture more phones prior to the launch date.


If they could they would, you really think apple likes not selling phones.
Rating: 7 Votes
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BootsWalking
32 months ago

I thought nobody would buy it with the headphone jack missing. What does Apple need to do to [...] so that I can have it on launch day?


They need to manufacture more phones prior to the launch date.
Rating: 5 Votes
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Hackintosh Sr.
32 months ago
You need to wake up and preorder just like all the rest of us suckers
Rating: 5 Votes
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dmylrea
32 months ago

So you think all the people seeing "sold out" today are just going to go buy Android phones? No, this just means more people will think about lining up at Apple Stores, or hovering around their computer hoping to get in on the next round of pre-orders when they open up. Saying "sold out" doesn't harm them right now. If this went on for a month or more, sure, but we're nowhere near that point right now.

Ever heard of an "impulse buy"? Checking site after site and seeing "sold out, available November" is a real buzz-kill and all those impulse buyers will say "Eh...my iPhone 6 or 6s is fine...I'll just keep it and save the money".

Are they going to buy Android, maybe...maybe not. Are they going to buy an iPhone 7 today? Definitely not. Business 101 -- no stock = no money.
Rating: 5 Votes
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AJ5790
32 months ago

This hasn't sold out, Apple just didn't order much for the launch.

Lol. Riiiight... they have nooooo clue how popular that beautiful iPhone 7 jet black would be. They are evilly trying to limit supply so they make less money on launch weekend. /s
Rating: 4 Votes

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