Photo-sharing service Instagram has begun removing its GPS-aggregating "Photo Maps" feature from user profiles. Some of Instagram's users may have already noticed that Photo Maps is gone when visiting another profile, with Instagram confirming to Mashable that it began phasing out the feature last week.
Photo Maps will remain on your own profile tab "for now," but the company is expected to begin removing it from there as well in the near future. The simple reason behind its removal is how little the feature was used by the social network's 500 million monthly active users, especially in comparison to popular features in the app, like the Explore tab.
“Photo Map was not widely used, so we've decided to remove the feature and focus on other priorities," the company said in a statement.
The company confirmed that geotagged locations in individual Instagram posts will remain, so "you'll still be able to click on a location tag in an individual post and see other photos from that location as well as a small map." The move is believed to be a part of the social network's move towards capturing ground from rival Snapchat, while leaving behind parts of its service that don't generate much in the way of user activity.