Following in the wake of a few additions to the Instagram app that largely fell in line with rival service Snapchat -- including 24-hour long posts and an "Events" channel -- recently the popular photo sharing app announced a feature lacking in Snapchat, which will suggest new Stories for users to follow (via TechCrunch).

The suggestions will be based on who you already follow and the topics you care about, and will be placed atop the Explore tab in the app. Since Stories are tied to each user's full Instagram account, you still have to follow each person's full feed in order to gain daily access to their shorter, 24-hour posts.

instagram stories update 1
According to Instagram, 100 million users visit the Explore tab every day (out of 500 million monthly active users), making it one of the more popular parts of the app and a way for Instagram to continue bolstering Stories for anyone who may not use the feature. Snapchat's closest comparison comes in its branded "Discover" stories tab, which includes short news and entertainment updates from places like BuzzFeed, Mashable, and National Geographic.

instagram-500m

Explore enhances Instagram’s biggest talking point here — that more people already have an interest graph and audience on Instagram than Snapchat.

Instagram refused to give specifics about how its version of Stories is growing, but Instagram’s Director of Product Management Blake Barnes did say “We’re really excited to see how quickly they’ve caught on, whether with everyday users or celebrities and brands.”

A few users are said to have already gotten the new update, but otherwise Instagram will be rolling out Stories into the Explore tab over the next few days. Although Instagram Stories are still new, Barnes said that the feature's ability to make users worry less about likes and comments is making it a big hit with the service's casual fanbase, concluding "it has the early signs of being a product people love."

Instagram is available for free on the App Store. [Direct Link]

Top Rated Comments

SandboxGeneral Avatar
98 months ago
According to Instagram, 100 million users visit the Explore tab every day (out of 500 million monthly active users), making it one of the more popular parts of the app and a way for Instagram to continue bolstering Stories for anyone who may not use the feature.
Apparently I'm not one of those 100 million users. I almost never tap on that tab and usually stick to my own feed.
Score: 2 Votes (Like | Disagree)
Northgrove Avatar
98 months ago
Same here... I'm surprised over their "every fifth user on Explore" claim! I keep forgetting about it, and when I look everything there is random junk.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
apple wallet drivers license feature

Apple Said iPhone Driver's Licenses Will Expand to These 8 U.S. States

Monday February 12, 2024 7:51 am PST by
In 2021, Apple introduced a feature that lets residents of participating U.S. states add their driver's license or ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age. Unfortunately, states have been slow to adopt the feature since it was first announced in September 2021, with IDs in the Wallet app only available ...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...
New Macs iPads iOS 17 4

New Macs and iPads Coming Soon: What to Expect

Saturday February 17, 2024 3:00 am PST by
Following the launch of Apple's Vision Pro headset, attention has shifted towards what is next on the company's agenda this year. As usual, March should be eventful for Apple, as it is expected to release new MacBook Air, iPad Pro, and iPad Air models during the month. In a recent press release, Apple also confirmed that iOS 17.4 will be released in March. Below, we recap what to expect...
volvo s60 drivers apple maps

iOS 17.4 Beta Adds CarPlay Option to Show Upcoming Maneuvers in Instrument Cluster

Tuesday February 20, 2024 10:47 am PST by
The fourth beta of iOS 17.4 that Apple released today adds a new CarPlay feature, according to the notes that Apple provided to developers. In supported CarPlay vehicles, there's now an Apple Maps option to show information about upcoming maneuvers in the instrument cluster. CarPlay users will be able to swap the display type between the main and instrument cluster by tapping on the map...
m3 macbook pro 14 16

Apple Now Selling Refurbished M3 Pro and M3 Max MacBook Pro Models

Monday February 19, 2024 5:04 pm PST by
Apple today began offering refurbished versions of the 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chip options, offering the machines at a discount for the first time since their October 2023 release. The release of M3 Pro and M3 Max models on Apple's refurbished store comes almost two weeks after the entry-level 14-inch M3 MacBook Pro first appeared on the store....
General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...