Following in the wake of a few additions to the Instagram app that largely fell in line with rival service Snapchat -- including 24-hour long posts and an "Events" channel -- recently the popular photo sharing app announced a feature lacking in Snapchat, which will suggest new Stories for users to follow (via TechCrunch).

The suggestions will be based on who you already follow and the topics you care about, and will be placed atop the Explore tab in the app. Since Stories are tied to each user's full Instagram account, you still have to follow each person's full feed in order to gain daily access to their shorter, 24-hour posts.

instagram stories update 1
According to Instagram, 100 million users visit the Explore tab every day (out of 500 million monthly active users), making it one of the more popular parts of the app and a way for Instagram to continue bolstering Stories for anyone who may not use the feature. Snapchat's closest comparison comes in its branded "Discover" stories tab, which includes short news and entertainment updates from places like BuzzFeed, Mashable, and National Geographic.

instagram-500m

Explore enhances Instagram’s biggest talking point here — that more people already have an interest graph and audience on Instagram than Snapchat.

Instagram refused to give specifics about how its version of Stories is growing, but Instagram’s Director of Product Management Blake Barnes did say “We’re really excited to see how quickly they’ve caught on, whether with everyday users or celebrities and brands.”

A few users are said to have already gotten the new update, but otherwise Instagram will be rolling out Stories into the Explore tab over the next few days. Although Instagram Stories are still new, Barnes said that the feature's ability to make users worry less about likes and comments is making it a big hit with the service's casual fanbase, concluding "it has the early signs of being a product people love."

Instagram is available for free on the App Store. [Direct Link]

Top Rated Comments

SandboxGeneral Avatar
102 months ago
According to Instagram, 100 million users visit the Explore tab every day (out of 500 million monthly active users), making it one of the more popular parts of the app and a way for Instagram to continue bolstering Stories for anyone who may not use the feature.
Apparently I'm not one of those 100 million users. I almost never tap on that tab and usually stick to my own feed.
Score: 2 Votes (Like | Disagree)
Northgrove Avatar
102 months ago
Same here... I'm surprised over their "every fifth user on Explore" claim! I keep forgetting about it, and when I look everything there is random junk.
Score: 1 Votes (Like | Disagree)

Popular Stories

ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
Next Gen CarPlay WWDC24 1

Apple Provides Updated Look at Next-Generation CarPlay at WWDC 2024

Monday June 10, 2024 7:11 pm PDT by
Apple today shared a few WWDC 2024 coding sessions related to its upcoming next-generation CarPlay system ahead of its launch later this year. The sessions include lots of updated next-generation CarPlay images, with one revealing new Vehicle, Media, and Climate apps in action for the first time. MacRumors previously discovered evidence of these apps in the iOS 17.4 beta. Next-generation...
ios 18 tile summary

Apple Announces iOS 18 With New Customization Features, Redesigned Photos App, and More

Monday June 10, 2024 10:17 am PDT by
Apple today previewed iOS 18, the next major update to the operating system for the iPhone, with new customization features, a redesigned Photos app, and more. iOS 18 features new customization tools for the Home Screen. App icons now feature Dark Mode and users can tint them with a color to create a unique look. Apps can also now be placed anywhere on the Home Screen freely. The Control...
sequoia

macOS Sequoia and iPadOS 18 Drop Support for These Macs and iPads

Monday June 10, 2024 4:13 pm PDT by
macOS Sequoia is still compatible with several Intel-based Macs, but it does drop support for 2018 and 2019 models of the MacBook Air. macOS Sequoia is compatible with the following Macs, according to Apple: MacBook Pro: 2018 and later MacBook Air: 2020 and later Mac mini: 2018 and later iMac: 2019 and later iMac Pro: 2017 Mac Studio: 2022 and later Mac Pro: 2019 and later The...
maxresdefault

Everything Apple Announced at WWDC 2024 in Nine Minutes

Monday June 10, 2024 7:59 pm PDT by
Apple crammed an overwhelming number of new features into its WWDC 2024 keynote event, introducing Apple Intelligence, iOS 18, iPadOS 18, macOS Sequoia, visionOS 2, watchOS 11, and tvOS 18. It was hard to keep up with everything that Apple highlighted, so we did a video of all of the new additions you won't want to miss. Subscribe to the MacRumors YouTube channel for more videos. We've also...
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...