Apple Hikes Order Volumes for iPhone 7 Parts in Wake of Samsung Recall

Apple has reportedly hiked orders for parts and components required for the production of the upcoming iPhone 7 and 7 Plus, according to sources from the supply chain in Taiwan (via DigiTimes).

Apple shipped on average 30 million iPhone 6s units a month in the second half of 2015. The company originally predicted shipments of the iPhone 7 this year would reach only 60 percent of that number over the same period, but supply chain sources are today reporting that Apple has boosted its original prediction by 10 percent.

iphone7dummyunits
Dummy mockups of iPhone 7 handsets

The hike in order volumes suggests Apple is increasingly upbeat about demand for the new devices among existing iPhone owners seeking to upgrade, despite relatively subdued interest in the iPhone 7 models compared to the pre-launch buzz of previous years.

Another potential factor in Apple's upward revision is Samsung's global recall of its Galaxy Note 7 smartphone last week, which followed numerous complaints that the device caught fire while charging. The news arguably couldn't have come at a worse time for Apple's biggest rival, which has pitched its Note 7 as a direct competitor to Apple's 5.5-inch iPhones.

Samsung has already voluntarily pulled its flagship device from 10 countries, including South Korea and the U.S. Target has reportedly stopped selling the phone, while Amazon and Best Buy have also said they are no longer selling the Note 7. In the latest blow, Consumer Reports has called for an official recall which would make it illegal to sell the phones in the U.S.

Samsung has told customers it will take at least 14 days to replace their phones, and with several mobile operators including T-Mobile offering full refunds to Note buyers over the same week the new iPhones are expected to be announced, Apple's offering could prove a tempting alternative.

A lot depends on how fast Apple can fulfill pre-orders for its new handsets. While the company typically releases an iPhone about two weeks after introducing it, scheduling information from AT&T indicates that the iPhone 7 might not launch until later in the month, on September 23.

Previous information from notable smartphone leaker Even Blass suggested pre-orders for the iPhone 7 will take place this Friday, September 9, two days after the debut event. That date is in line with the schedule from AT&T.

However, Blass also predicted an iPhone launch for September 16, so if the AT&T information is accurate and does relate to release preparations, the previous prediction could be incorrect. September 16 and September 23 are both likely candidates for an iPhone release date.

Despite Apple's revised orders, some suppliers reportedly remain worried that the uplift could be short-lived, given that order volumes for new parts and components may start drifting down in Q4 "on seasonality".

Be sure to check out our "What to Expect" post for a recap on other announcements expected at Wednesday's event and stay tuned to MacRumors for other last-minute news and rumors.

We'll have full live coverage here on MacRumors.com on the event day, as well as through our MacRumorsLive Twitter account, starting at 10:00 AM Pacific Time.

Related Roundup: iPhone 7


Top Rated Comments

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39 months ago
My dad has been waiting months for a Note 7...he read about them blowing up and instantly asked me if I knew any rumors about the new iPhone.
Looks like he'll be getting an iPhone this time around.

Edit: Grammar
Rating: 19 Votes
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39 months ago
Ho ho ho... and the naysayers claimed the iPhone 7 won't sell that much.

I never thought I'd see the day when "this phone won't explode in your hand" was the main sales feature.
Rating: 14 Votes
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39 months ago
Maybe they can quickly drill a 3.5mm hole in the bottom, then they can really ramp it up.
Rating: 13 Votes
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39 months ago

Apparently there are no editorial standards at MR any longer. This post is loaded with awkward sentence structures and use of the passive voice. I was under the impression that MR was a legitimate well-run site but see now it is not (or was and is no longer). But if you want to know how to unlock your iPhone or check email on your phone they have nice long articles for that!

I think it's more annoying to read comments like these
[doublepost=1473077382][/doublepost]

People who want an note 7 , will get a replacement , people who want an iPhone will get an iPhone.

The only other twist will be when the general public learns the iPhone 7 is a 6SS, I suspect more might be pushed towards a note 7, which is actually new, for those undecided.

If I wanted a note 7, the battery issue is a non event , replacement will be fine. Same happened with the iPhone 4, design flaw, never fixed , but I wanted an iPhone .


Honestly the note still looks the same. Why not call that a note 6.5?
Rating: 13 Votes
Avatar
39 months ago
Despite the fact that only a tiny percentage of notes are actually blowing up, the first thing everyone says when you mention the note7 from now on will be "doesnt that phone blow up?" Just like the 6 plus' was "doesnt that phone bend?".
Rating: 11 Votes
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39 months ago
Samsung that's so nice of you! Helping Apple like that is such a nice thing.
They have such a big heart ;)
Rating: 10 Votes
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39 months ago
Just keep those Samsung-branded batteries out of the new iPhone and Apple is set. :p
Rating: 9 Votes
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39 months ago
Even my father said something about this to me and he doesn't even care about smartphones. Things like this spread fast.
Rating: 9 Votes
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39 months ago
This is going to be a big success. Once it's announced everyone will realise how good of a phone it is.
Rating: 9 Votes
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39 months ago

Ho ho ho... and the naysayers claimed the iPhone 7 won't sell that much.

I never thought I'd see the day when "this phone won't explode in your hand" was the main sales feature.

That's if you believe what Apple said about increasing order volumes. If it is true, then it reveals that they have some unused manufacturing capacity that they aren't currently utilizing... which lends credibility to those who claim that Apple artificially constricts inventory supply to give the impression of high demand.

I never bought the argument that Apple did that, but if they can increase production leading up to the launch, then there might be something to it.

I think this latest statement by Apple was nothing more significant than a public dig at Samsung's issues.
Rating: 6 Votes
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