Apple has reportedly hiked orders for parts and components required for the production of the upcoming iPhone 7 and 7 Plus, according to sources from the supply chain in Taiwan (via DigiTimes).

Apple shipped on average 30 million iPhone 6s units a month in the second half of 2015. The company originally predicted shipments of the iPhone 7 this year would reach only 60 percent of that number over the same period, but supply chain sources are today reporting that Apple has boosted its original prediction by 10 percent.

iphone7dummyunits

Dummy mockups of iPhone 7 handsets

The hike in order volumes suggests Apple is increasingly upbeat about demand for the new devices among existing iPhone owners seeking to upgrade, despite relatively subdued interest in the iPhone 7 models compared to the pre-launch buzz of previous years.

Another potential factor in Apple's upward revision is Samsung's global recall of its Galaxy Note 7 smartphone last week, which followed numerous complaints that the device caught fire while charging. The news arguably couldn't have come at a worse time for Apple's biggest rival, which has pitched its Note 7 as a direct competitor to Apple's 5.5-inch iPhones.

Samsung has already voluntarily pulled its flagship device from 10 countries, including South Korea and the U.S. Target has reportedly stopped selling the phone, while Amazon and Best Buy have also said they are no longer selling the Note 7. In the latest blow, Consumer Reports has called for an official recall which would make it illegal to sell the phones in the U.S.

Samsung has told customers it will take at least 14 days to replace their phones, and with several mobile operators including T-Mobile offering full refunds to Note buyers over the same week the new iPhones are expected to be announced, Apple's offering could prove a tempting alternative.

A lot depends on how fast Apple can fulfill pre-orders for its new handsets. While the company typically releases an iPhone about two weeks after introducing it, scheduling information from AT&T indicates that the iPhone 7 might not launch until later in the month, on September 23.

Previous information from notable smartphone leaker Even Blass suggested pre-orders for the iPhone 7 will take place this Friday, September 9, two days after the debut event. That date is in line with the schedule from AT&T.

However, Blass also predicted an iPhone launch for September 16, so if the AT&T information is accurate and does relate to release preparations, the previous prediction could be incorrect. September 16 and September 23 are both likely candidates for an iPhone release date.

Despite Apple's revised orders, some suppliers reportedly remain worried that the uplift could be short-lived, given that order volumes for new parts and components may start drifting down in Q4 "on seasonality".

Be sure to check out our "What to Expect" post for a recap on other announcements expected at Wednesday's event and stay tuned to MacRumors for other last-minute news and rumors.

We'll have full live coverage here on MacRumors.com on the event day, as well as through our MacRumorsLive Twitter account, starting at 10:00 AM Pacific Time.

Related Forum: iPhone

Top Rated Comments

UhFive Avatar
97 months ago
My dad has been waiting months for a Note 7...he read about them blowing up and instantly asked me if I knew any rumors about the new iPhone.
Looks like he'll be getting an iPhone this time around.

Edit: Grammar
Score: 19 Votes (Like | Disagree)
keysofanxiety Avatar
97 months ago
Ho ho ho... and the naysayers claimed the iPhone 7 won't sell that much.

I never thought I'd see the day when "this phone won't explode in your hand" was the main sales feature.
Score: 14 Votes (Like | Disagree)
A MacBook lover Avatar
97 months ago
Apparently there are no editorial standards at MR any longer. This post is loaded with awkward sentence structures and use of the passive voice. I was under the impression that MR was a legitimate well-run site but see now it is not (or was and is no longer). But if you want to know how to unlock your iPhone or check email on your phone they have nice long articles for that!
I think it's more annoying to read comments like these
[doublepost=1473077382][/doublepost]
People who want an note 7 , will get a replacement , people who want an iPhone will get an iPhone.

The only other twist will be when the general public learns the iPhone 7 is a 6SS, I suspect more might be pushed towards a note 7, which is actually new, for those undecided.

If I wanted a note 7, the battery issue is a non event , replacement will be fine. Same happened with the iPhone 4, design flaw, never fixed , but I wanted an iPhone .
Honestly the note still looks the same. Why not call that a note 6.5?
Score: 13 Votes (Like | Disagree)
Loge Avatar
97 months ago
Maybe they can quickly drill a 3.5mm hole in the bottom, then they can really ramp it up.
Score: 13 Votes (Like | Disagree)
daijholt Avatar
97 months ago
Despite the fact that only a tiny percentage of notes are actually blowing up, the first thing everyone says when you mention the note7 from now on will be "doesnt that phone blow up?" Just like the 6 plus' was "doesnt that phone bend?".
Score: 11 Votes (Like | Disagree)
Someone256 Avatar
97 months ago
Samsung that's so nice of you! Helping Apple like that is such a nice thing.
They have such a big heart ;)
Score: 10 Votes (Like | Disagree)

Popular Stories

General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...
volvo s60 drivers apple maps

iOS 17.4 Beta Adds CarPlay Option to Show Upcoming Maneuvers in Instrument Cluster

Tuesday February 20, 2024 10:47 am PST by
The fourth beta of iOS 17.4 that Apple released today adds a new CarPlay feature, according to the notes that Apple provided to developers. In supported CarPlay vehicles, there's now an Apple Maps option to show information about upcoming maneuvers in the instrument cluster. CarPlay users will be able to swap the display type between the main and instrument cluster by tapping on the map...
m3 macbook pro 14 16

Apple Now Selling Refurbished M3 Pro and M3 Max MacBook Pro Models

Monday February 19, 2024 5:04 pm PST by
Apple today began offering refurbished versions of the 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chip options, offering the machines at a discount for the first time since their October 2023 release. The release of M3 Pro and M3 Max models on Apple's refurbished store comes almost two weeks after the entry-level 14-inch M3 MacBook Pro first appeared on the store....
iPad Pro OLED Feature 2

Apple's Upcoming OLED iPad Pro Models Rumored to Be Much Thinner

Tuesday February 20, 2024 1:39 pm PST by
Apple is planning to update the iPad Air and iPad Pro lineups as soon as March, and the new iPad Pro models will be significantly thinner according to dimensions shared by 9to5Mac. Citing sources with knowledge of Apple's plans, the site claims that the larger version will be more than 1mm thinner. The current 12.9-inch iPad Pro measures in at 6.4mm thick, but the new model is said to be 5mm ...
apple wallet drivers license feature

Apple Said iPhone Driver's Licenses Will Expand to These 8 U.S. States

Monday February 12, 2024 7:51 am PST by
In 2021, Apple introduced a feature that lets residents of participating U.S. states add their driver's license or ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age. Unfortunately, states have been slow to adopt the feature since it was first announced in September 2021, with IDs in the Wallet app only available ...