Apple Hikes Order Volumes for iPhone 7 Parts in Wake of Samsung Recall

by

Apple has reportedly hiked orders for parts and components required for the production of the upcoming iPhone 7 and 7 Plus, according to sources from the supply chain in Taiwan (via DigiTimes).

Apple shipped on average 30 million iPhone 6s units a month in the second half of 2015. The company originally predicted shipments of the iPhone 7 this year would reach only 60 percent of that number over the same period, but supply chain sources are today reporting that Apple has boosted its original prediction by 10 percent.

iphone7dummyunits

Dummy mockups of iPhone 7 handsets

The hike in order volumes suggests Apple is increasingly upbeat about demand for the new devices among existing iPhone owners seeking to upgrade, despite relatively subdued interest in the iPhone 7 models compared to the pre-launch buzz of previous years.

Another potential factor in Apple's upward revision is Samsung's global recall of its Galaxy Note 7 smartphone last week, which followed numerous complaints that the device caught fire while charging. The news arguably couldn't have come at a worse time for Apple's biggest rival, which has pitched its Note 7 as a direct competitor to Apple's 5.5-inch iPhones.

Samsung has already voluntarily pulled its flagship device from 10 countries, including South Korea and the U.S. Target has reportedly stopped selling the phone, while Amazon and Best Buy have also said they are no longer selling the Note 7. In the latest blow, Consumer Reports has called for an official recall which would make it illegal to sell the phones in the U.S.

Samsung has told customers it will take at least 14 days to replace their phones, and with several mobile operators including T-Mobile offering full refunds to Note buyers over the same week the new iPhones are expected to be announced, Apple's offering could prove a tempting alternative.

A lot depends on how fast Apple can fulfill pre-orders for its new handsets. While the company typically releases an iPhone about two weeks after introducing it, scheduling information from AT&T indicates that the iPhone 7 might not launch until later in the month, on September 23.

Previous information from notable smartphone leaker Even Blass suggested pre-orders for the iPhone 7 will take place this Friday, September 9, two days after the debut event. That date is in line with the schedule from AT&T.

However, Blass also predicted an iPhone launch for September 16, so if the AT&T information is accurate and does relate to release preparations, the previous prediction could be incorrect. September 16 and September 23 are both likely candidates for an iPhone release date.

Despite Apple's revised orders, some suppliers reportedly remain worried that the uplift could be short-lived, given that order volumes for new parts and components may start drifting down in Q4 "on seasonality".

Be sure to check out our "What to Expect" post for a recap on other announcements expected at Wednesday's event and stay tuned to MacRumors for other last-minute news and rumors.

We'll have full live coverage here on MacRumors.com on the event day, as well as through our MacRumorsLive Twitter account, starting at 10:00 AM Pacific Time.

Top Rated Comments

(View all)
Avatar
53 months ago
My dad has been waiting months for a Note 7...he read about them blowing up and instantly asked me if I knew any rumors about the new iPhone.
Looks like he'll be getting an iPhone this time around.

Edit: Grammar
Score: 19 Votes (Like | Disagree)
Avatar
53 months ago
Ho ho ho... and the naysayers claimed the iPhone 7 won't sell that much.

I never thought I'd see the day when "this phone won't explode in your hand" was the main sales feature.
Score: 14 Votes (Like | Disagree)
Avatar
53 months ago

Apparently there are no editorial standards at MR any longer. This post is loaded with awkward sentence structures and use of the passive voice. I was under the impression that MR was a legitimate well-run site but see now it is not (or was and is no longer). But if you want to know how to unlock your iPhone or check email on your phone they have nice long articles for that!

I think it's more annoying to read comments like these
[doublepost=1473077382][/doublepost]

People who want an note 7 , will get a replacement , people who want an iPhone will get an iPhone.

The only other twist will be when the general public learns the iPhone 7 is a 6SS, I suspect more might be pushed towards a note 7, which is actually new, for those undecided.

If I wanted a note 7, the battery issue is a non event , replacement will be fine. Same happened with the iPhone 4, design flaw, never fixed , but I wanted an iPhone .

Honestly the note still looks the same. Why not call that a note 6.5?
Score: 13 Votes (Like | Disagree)
Avatar
53 months ago
Maybe they can quickly drill a 3.5mm hole in the bottom, then they can really ramp it up.
Score: 13 Votes (Like | Disagree)
Avatar
53 months ago
Despite the fact that only a tiny percentage of notes are actually blowing up, the first thing everyone says when you mention the note7 from now on will be "doesnt that phone blow up?" Just like the 6 plus' was "doesnt that phone bend?".
Score: 11 Votes (Like | Disagree)
Avatar
53 months ago
Samsung that's so nice of you! Helping Apple like that is such a nice thing.
They have such a big heart ;)
Score: 10 Votes (Like | Disagree)

Top Stories

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

iPhone 12 Lineup Rumored to Be Named 'iPhone 12 mini,' 'iPhone 12,' 'iPhone 12 Pro,' and 'iPhone 12 Pro Max'

Monday September 21, 2020 5:24 am PDT by
Leaker known as "L0vetodream" has today shared the alleged naming for the upcoming iPhone 12 lineup on Twitter. The tweet proposes that the upcoming iPhone 12 models will be titled "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max." The names likely correspond to the three expected sizes of iPhone 12, with the 5.4-inch model being the iPhone 12 mini, the 6.7-inch model ...

PSA: New Apple Watch Owners Have to Return Entire Device for Ill-Fitting Solo Loop or Braided Solo Loop

Monday September 21, 2020 3:26 pm PDT by
With the Apple Watch Series 6, Apple introduced two new band options, the Solo Loop and the Braided Solo Loop. These new bands are unique because they have no clasps, buckles, or other fasteners, and instead use a stretch design to allow them to pull onto the wrist over the hand. Because these bands are not adjustable, Apple sells each one in nine different sizes to make sure each person...

Apple Releases First Public Betas of iOS 14.2 and iPadOS 14.2 With New Shazam Control Center Options

Monday September 21, 2020 10:34 am PDT by
Apple today seeded the first public betas of upcoming iOS 14.2 and iPadOS 14.2 updates to its public beta testing group, a few days after seeding the first betas to developers and a little less than a week after releasing the iOS 14 and iPadOS 14 updates. Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS‌ 14.2 updates over the air after ...

Kuo: Apple to Accelerate Adoption of Mini-LED Displays in iPad and Mac Notebook Lineups

Sunday September 20, 2020 10:00 pm PDT by
Increased competition among Apple's suppliers for mini-LED display chips will accelerate the company's adoption of the advanced technology in its iPad and MacBook lineups, according to a new research note from analyst Ming-Chi Kuo seen by MacRumors. Kuo says that while Epistar had been predicted to be the exclusive supplier of mini-LED chips for Apple products in 2021, Sanan Optoelectronics...

AirPods Studio Rumored to Come With U1 Chip, Ultra-Wideband Said to Be Vital to Future Apple Ecosystem

Sunday September 20, 2020 6:17 am PDT by
Proven leaker known as "L0vetodream" has today shared a range of information about the ultra-wideband U1 chip in Apple's upcoming AirTags item trackers and AirPods Studio headphones. The first of a series of tweets shared today simply stated that AirPods Studio will contain an ultra-wideband U1 chip. It seems likely that the U1 chip would be used in AirPods Studio to track the location of...

AT&T Already Working on 6G, Says 5G iPhones Might Not Be 'Massive Event' Due to Economic Uncertainty

Monday September 21, 2020 10:05 am PDT by
Apple's upcoming launch of 5G iPhones might not be a "massive event" due to economic uncertainty amid the global health crisis, AT&T Communications CEO Jeff McElfresh said in a paywalled interview published by CNBC. "I do believe that you will see many of the iPhone subscribers move to upgrade to the device," said McElfresh. "But I wouldn't forecast that it's going to be a massive event. I...

Microsoft Announces Outlook for Mac Redesign, Improvements to iOS and watchOS Apps

Tuesday September 22, 2020 8:56 am PDT by
Microsoft has today announced plans to bring a new design to its Outlook for Mac app along with several other improvements and features for Outlook on iOS and watchOS. In preparation for the public release of macOS Big Sur, Microsoft has been testing a new design for Outlook on Mac. The design includes Microsoft's Fluent icons and several design cues from Big Sur such as rounded corners....

iOS 14 Adoption Surpasses 25% Across iPhone and iPad Five Days After Release

Monday September 21, 2020 9:06 am PDT by
Five days after Apple released iOS 14, adoption of the software update has reached approximately 26 percent of active iPhone, iPad, and iPod touch devices, according to mobile analytics company Mixpanel. This includes iPadOS 14. iOS 14 adoption appears to be outpacing iOS 13, which was installed on approximately 20 percent of active devices one week after its release last year, according to...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...