Apple to Clean Up App Store, Eliminate Outdated and Non-Functional Apps

appstoreApple today notified developers about some upcoming changes to the App Store, which are designed to make it easier for customers to find high-quality app content.

Starting on September 7, Apple will begin removing old, outdated apps that have not received compatibility updates, do not comply with current review guidelines, or that no longer function as intended. This will see the elimination of many older apps that have been long abandoned.

Quality is extremely important to us. We know that many of you work hard to build innovative apps and update your apps on the App Store with new content and features. However, there are also apps on the App Store that no longer function as intended or follow current review guidelines, and others which have not been supported with compatibility updates for a long time. We are implementing an ongoing process of evaluating apps for these issues, notifying their developers, and removing problematic and abandoned apps from the App Store.

Apps across all categories will be subject to Apple's new review process this September. Developers with problematic apps will be notified and will have 30 days to make changes to their app to prevent it from being removed from the App Store. Apps that crash on launch will, however, be removed from the App Store immediately.

Apple also plans to limit the number of characters that can be used in an app name, preventing some developers from using excessively long app names to influence search results. Beginning on September 7, app names submitted in iTunes Connect for both new apps and app updates will be limited to a maximum of 50 characters.

Search is one of the most frequently used methods for customers to discover and download apps from the App Store. In hopes of influencing search results, some developers have used extremely long app names which include descriptions and terms not directly related to their app. These long names are not fully displayed on the App Store and provide no user value. App names you submit in iTunes Connect for new apps and updates will now be limited to no longer than 50 characters.

Over the course of the last few months, Apple has been dedicating resources to improving the App Store. In June, Apple announced plans to open up app subscriptions to all product categories, offer more favorable subscription revenue splits, improve sharing tools, and introduce ads to App Store search results to give developers new ways to promote their apps.

Update: Apple has also released updated App Store guidelines that cover new features in iOS 10 like SiriKit, sticker packs, Messages App Store, the new subscription policies, and more.

Top Rated Comments

SMIDG3T Avatar
100 months ago
Good. Apps that haven't been updated in years should no longer be on the App Store. It's obvious the developer doesn't care about the app anymore.
Score: 42 Votes (Like | Disagree)
SandboxGeneral Avatar
100 months ago
There go all the fart apps (we hope)!

I wonder how many they expect to clear out.
Score: 24 Votes (Like | Disagree)
fzfpff Avatar
100 months ago
Sounds like a smart thing to do. I don't want App Store to be like the Google Play store.
Score: 22 Votes (Like | Disagree)
0815 Avatar
100 months ago
about time .... way too much garbage on the AppStore that no longer functions or just looks horrible on my 6S+
Score: 18 Votes (Like | Disagree)
BeyondtheTech Avatar
100 months ago
Apple also plans to limit the number of characters that can be used in an app name, preventing some developers from using excessively long app names to influence search results.
You mean like this one? "Real Speed: Need for Asphalt Race - Underground Racing Addiction ('https://itunes.apple.com/us/app/real-speed-need-for-asphalt/id677618022?mt=8')"

I always chuckled when I saw that in my search results.
Score: 18 Votes (Like | Disagree)
Xenomorph Avatar
100 months ago
So anyone with an iPhone 4, 3GS, 3G, original iPad, or original iPhone is just out of luck? There are still lots of apps that only need iOS 5, 4, 3 or even 2. Those old apps work just fine. If you remove old apps, then old devices will no longer have access to those apps.



DOOM Resurrection hasn't been updated in 6 years. It only requires iOS 2.2.1 to play. It still works fine.
https://itunes.apple.com/us/app/doom-resurrection/id318567158
Score: 13 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
Provenance Emulator

PlayStation, GameCube, Wii, and SEGA Emulator for iPhone and Apple TV Coming to App Store

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...