Walmart Subsidiary Asda Testing Apple Pay in U.K.
While its parent company Walmart remains one of the most notable Apple Pay holdouts in the United States, British supermarket chain Asda now appears to be testing the mobile payments service at select locations in the United Kingdom.
The supermarket chain, which has 626 stores across the U.K., recently confirmed on Twitter that Apple Pay is something it is "currently trialling in a few of our stores," but it remains unclear if the testing will lead to a wider rollout in the future.
A few Asda customers have recently tweeted about the newly enabled Apple Pay support at superstore locations in Aberdeen, Scotland and Ferring, a small village located about 60 miles southwest from London, England.
As recently as August 12, a support representative tweeted that Asda does not currently accept Apple Pay, but that it does accept contactless payments in some of its stores. Apple Pay generally works where contactless payments are accepted, but some retailers have specific policies against accepting Apple Pay.
In 1999, Asda was purchased by Walmart, which recently completed a nationwide launch of its own QR code-based mobile payments solution Walmart Pay in the United States. Walmart was initially committed to the Merchant Customer Exchange (MCX) consortium and its now indefinitely postponed payments service CurrentC.
In related news, Clydesdale Bank, Yorkshire Bank, and digital banking service B introduced Apple Pay support for cardholders in the U.K. last week.
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Top Rated Comments
In 1965, when the Asquith brothers approached Associated Dairies to run the butchery departments within their small store chain, a merger was proposed. So they joined together with Noel Stockdale, Arthur Stockdale's son, to form a new company, Asquith + Dairies = Asda (capitalised from 1985).
You'd think stores would want to make it as easy as possible for people to spend as much as possible in the way they prefer.