Bluetooth Headphone Revenue Overtakes Non-Bluetooth Ahead of iPhone 7 Launch

As the launch of the iPhone 7 approaches, Bluetooth headphone purchases are on the rise, according to new data shared by NPD Group. In June, Bluetooth headphone revenue overtook non-Bluetooth for the first time, accounting for 54 percent of headphone dollar sales and 17 percent of unit sales in the United States.

The overall headphone category saw seven percent year-over-year growth in pure dollar sales during the first half of 2016, but Bluetooth headphones saw double-digit growth during the same time period. A solid cost decrease helped spur Bluetooth headphone sales, with average selling prices down 5 percent. Nearly 30 percent of Bluetooth headphones sold during 1H 2016 were less than or equal to $50.

"Promotions and new product introductions have helped spur the growth we are seeing in Bluetooth headphones," said Ben Arnold, executive director, industry analyst for The NPD Group. "Consumers are already embracing a wireless future and if, as rumored, the headphone jack is removed from the next iPhone, we expect this will continue to drive market share of the Bluetooth category."

Apple's Beats brand and LG dominated the Bluetooth headphone market during the first half of the year, accounting for approximately 65 percent of dollar sales. Bose, Jaybird, and Skullcandy were the other manufacturers to make it into the top five brands, in that order.

topbluetoothheadphonebrands
With the iPhone 7 and the iPhone 7 Plus, Apple plans to eliminate the headphone jack, requiring consumers to rely on Lightning adapters, Bluetooth-enabled wireless headphones, or headphones that include a Lightning connector. Apple's decision will undoubtedly lead to even greater Bluetooth headphone sales as the headphone jack is gradually phased out across its product line and from competing products.

Top Rated Comments

dBeats Avatar
76 months ago
It's almost like Apple knows better than the common troll when to transition to the next tech....must be luck.
Score: 45 Votes (Like | Disagree)
eniaczz Avatar
76 months ago
The table spacing is nice.
Score: 28 Votes (Like | Disagree)
Porco Avatar
76 months ago
"54 percent of headphone dollar sales and 17 percent of unit sales in the United States"

More money from smaller market share. Very Apple. Makes logical sense, just a shame it's so anti-consumer.
Score: 17 Votes (Like | Disagree)
Dilster3k Avatar
76 months ago
Okay, I was a pure Bose naysayer.

Purchased the QC 15's a few years back, and over the course of those years realized that the audio quality wasn't up to par and the build quality was very lackluster for the premium price. Also was a big naysayer of bluetooth, with inferior audio quality, the need to charge the headphones AND the notorious pairing process. I'm not a marketing spokesperson for them, nor am I an audiophile...

However, I did receive the QC 35's as a present around a month ago and I have been traveling a lot with them recently this summer. And I must honestly say, that they are fantastic. The convenience of being cable free alone is worth it in my books. I only have to charge them 1 - 2 times a week for about 2 hours, and I use them daily for many hours for music, movies, etc. The best part in my opinion is how they've fixed the pairing issue, the companion app remembers the last paired devices, and you can manually switch on which ones to pair to instantly.

Also it simultaneously stays connected to two devices, usually my iPhone and MacBook Pro, and can therefore playback audio on one after the other seamlessly without doing anything. Switching them on also makes it pair instantly without hassle, which made me realize that it's even more convenient than plugging in a wired-pair of headphones from one device to another. Two smaller things to note is that you can rename them to your liking and also set exactly when you want them to go to sleep to save battery, so most aspects have been well thought out. The audio quality is great, the cans are very comfortable and the battery life is great, even though it is very pricey.

The technology will only get better and cheaper within time, with Bluetooth 5.0 being announced and AptX HD on its way to improve range and quality, this is truly the future in my humble opinion.

RIP 3.5mm headphone jack, good riddance.

PS: I was also eyeing the B&O's H7's, in the future perhaps because the battery is interchangeable.
Score: 15 Votes (Like | Disagree)
MH01 Avatar
76 months ago
That's one depressing top 5 list......if you actually are into headphones. When Skullcandy is in the top 5, it ain't about the quality
Score: 11 Votes (Like | Disagree)
HJM.NL Avatar
76 months ago
LG in second place...what?!
Don't worrie, it's ranked by dollars. The table would propably be very different if it's ranked by units sold. The LG headsets are powered by Harman Kardon.
Score: 9 Votes (Like | Disagree)

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
studio display 3

Apple's Rumored 27-Inch Mini-LED Display Now Said to Launch in October

Friday May 20, 2022 8:07 am PDT by
Apple now plans to release a new 27-inch display with mini-LED backlighting in October due to the Shanghai lockdown, which has resulted in production of the display being delayed, according to display industry consultant Ross Young. In a tweet, Young said Apple is in the process of moving production of the display from Quanta Computer to a different supplier and/or location, resulting in a...
HomePodandMini feature green

Kuo: Apple to Release New HomePod in Late 2022 or Early 2023

Friday May 20, 2022 8:55 am PDT by
Apple is working on an updated version of the HomePod that could come in the fourth quarter of 2022 or the first quarter of 2023, according to Apple analyst Ming-Chi Kuo. Kuo says that there "may not be much innovation in hardware design" for the new HomePod, and there is no word on what size the device will be and if it will be a HomePod mini successor or a larger speaker. Apple would ...
airtag purple

Best Apple Deals of the Week: Save on AirTag, AirPods 3, and iPads

Friday May 20, 2022 8:01 am PDT by
Solid markdowns on the AirTag, AirPods 3, and a few iPad models were introduced this week, and below you'll find all of the best deals of the past few days that are still available to purchase. AirTag Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. What's the...