Second-Generation Apple Watch Expected This Fall

Apple is planning to unveil the second-generation Apple Watch in September or October, according to a new report from DigiTimes citing supply chain sources in a wider piece on weakening demand for tablets and wearables.

Component makers and Apple suppliers are said to be seeing "rather conservative orders" for the new Apple Watch despite its upcoming release date, information that directly conflicts with a June DigiTimes report that pointed towards "higher-than-expected" orders. Given the confusion over the second-generation Apple Watch in the supply chain, DigiTimes' information does not offer a clear picture of the demand Apple expects to see for the device.

apple_watch_new_bands_mar2016
Rumors suggest the second-generation Apple Watch will see under-the-hood spec improvements and perhaps some minor form factor tweaks, but major changes to the device are not expected to be unveiled this year. Improved battery life, a faster processor, and built-in cellular capabilities are all features we could see in a new Apple Watch.

While we can't glean anything about supply from DigiTimes, the September or October timeframe is in line with past rumors. Previous information suggests Apple is perhaps planning to unveil a new Apple Watch alongside new iPhones, and new iPhone models are typically announced in September.

According to a recent rumor, the iPhone 7 and iPhone 7 Plus will be released on Friday, September 16, and if that's the correct launch date for the iPhone 7, we can likely expect to see the Apple Watch released on the same day. With a September 16 launch date, an unveiling event could potentially take place during the week of September 5th.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

andy845 Avatar
62 months ago
If they make the straps incompatible I'll hunt Ive down!!
Score: 46 Votes (Like | Disagree)
ck2875 Avatar
62 months ago
We need Macbook Pro rumors, not this...:(
Plot twist: The Apple Watch 2 is replacing the MBP.
Score: 36 Votes (Like | Disagree)
Schranke Avatar
62 months ago
We need Macbook Pro rumors, not this...:(
Score: 29 Votes (Like | Disagree)
BornAgainMac Avatar
62 months ago
Wow, at first I read the heading "Second-Generation Apple Watch Expected to Fail".
Score: 23 Votes (Like | Disagree)
Crosscreek Avatar
62 months ago
New watch band event........
Score: 20 Votes (Like | Disagree)
MrT8064 Avatar
62 months ago
Battery life is already 'All day' - unless Apple can get it up to two full days, I don't see the point. We'll still charge it up each night.
Score: 13 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
Top Stories 56 Feature

Top Stories: 'Find My' Expansion, iPhone 13 Pro Mockup, Largest-Ever iMac?

Saturday April 10, 2021 6:00 am PDT by
Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items. This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while...
fortnite apple featured

Epic's Case Against Apple in Australia Might Be Over

Friday April 9, 2021 12:21 pm PDT by
Epic Games and Apple are involved in a highly public lawsuit in the United States, but Epic has also sued Apple in other countries, including Australia, in an attempt to boost its chances of getting a favorable ruling. Things aren't quite going Epic's way, however, as the justice overseeing the case today decided that he's going to let the two companies battle it out in the United States. ...
Apple TV Ray Light Teal Film

Apple Wants to Draw Subscribers to Apple TV+ With More Feature Films

Friday April 9, 2021 10:27 am PDT by
Apple is ramping up its efforts to produce feature films, according to a new report from The Information. Apple has a limited number of high profile films already, including "Palmer," "Cherry," and "Greyhound," and sees it as a way to draw more people into Apple TV+. Apple has been telling studio executives that it is aiming to do more than 10 to 12 original movies per year for Apple TV+,...