Facebook Events, for those unfamiliar, is the Facebook feature that allows users to create dedicated Facebook event pages for parties, festivals, and more, and sign up to attend those events. Event pages are a useful way to share event details with a large number of people, including time, location, and information on others who are attending.
According to TechCrunch, iOS users in Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York City, San Francisco, Seattle, and Washington, D.C. will see a new "Featured Events" option on the Events section of the app. Some users, described as "highly engaged," will also receive push notifications for interesting events.
Facebook's curators will cull through each city's top art, entertainment, family, festival, fitness, food & drink, learning, community, music, and sports events, and select a few with the capacity to accept some extra foot traffic.Curated Featured Events will join existing event suggestions Facebook users receive, which have included events based on interest, past attendance, and friend attendance. Facebook's goal with Featured Events is to surface events early enough to give people time to plan to attend.
"You can think about it like a weekend or weekly digest of cool stuff that you can do in your city" Facebook Events product manager Aditya Koolwal tells [TechCrunch].
Facebook is also enhancing its Events section with new event categories that include things like "Music," "Food," "The Weekend," and more. While Facebook's new Curated Events feature is only available in a limited number of cities, Facebook may consider expanding it in the future should it prove popular.