Netflix Offline Viewing Now Expected to Launch 'By the End of the Year'

by

After Netflix CEO Reed Hastings said that the company is keeping an "open mind" in regards to offering offline viewing to its customers, a new report from LightReading this week hints that the feature could be coming to the streaming platform "by the end of the year" (via Gizmodo). The information comes from industry insider Dan Taitz -- COO of Penthera, a company that works on mobile video -- who described a potential "landscape shift" in the streaming video market when an offline viewing option arrives on Netflix.

Netflix iOS app

"We know from our sources within the industry that Netflix is going to launch this product," says Taitz. "My expectation is that by the end of the year Netflix will be launching download-to-go as an option for their customers."

Another source, Frost & Sullivan Principal Analyst Dan Rayburn, called Netflix's offline viewing feature an "open secret" within the streaming community. Rayburn commented that rumors have been swirling "for months" about the impending launch of a download-to-go alternative for Netflix subscribers, potentially even prior to Hasting's comments on the service back in April.

"It's a natural progression for Netflix to want to have some of their content available for consumers to watch offline, and we've been hearing for months now that they are in fact going to roll something out soon," says Rayburn.

Netflix's biggest roadblock on the service could be copyright issues with downloaded film and TV shows, according to Rayburn, who mentioned that -- besides Netflix's own original content -- it'll be a studio-by-studio basis to see how much content is supported as an offline viewing option.

Prior to Hasting's optimistic comments in April, Netflix Chief Product Officer, Neil Hunt, had previously said offline viewing was "not a very compelling proposition" in the company's future because it would add too much complexity into a simplistic service. Given that rival platforms, like Amazon and YouTube Red, now offer users the ability to watch downloaded videos offline, it makes sense for Netflix's interest in the feature to be piqued.

Tag: Netflix

Top Rated Comments

(View all)
Avatar
54 months ago
House of Cards, OitnB, DareDevil, Kimmy Schmidt, and Jessica Jones on airplanes now, I like this.
Score: 4 Votes (Like | Disagree)
Avatar
54 months ago
And people will be like "my 16 GB iPhone is full, why?"
Score: 3 Votes (Like | Disagree)
Avatar
54 months ago
as someone driving 5 minutes out of capital Munich, Germany with 1 bar of edge while getting served full bars of 3G in the middle of a egyptian desert I would welcome this decision
Score: 2 Votes (Like | Disagree)
Avatar
54 months ago
Bingo...the real question is what the monthly rate will change to. Hopefully Netflix will be smart...they've made some pretty big blunders before, recovered, and hopefully have learned from it.
Score: 1 Votes (Like | Disagree)
Avatar
54 months ago
Now this warrants the reason for more high capacity memory options.....
Score: 1 Votes (Like | Disagree)
Avatar
54 months ago
December 31st
Score: 1 Votes (Like | Disagree)

Top Stories

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Apple May Launch This Year's 'iPhone 12' Lineup in Two Stages, With 6.1-inch Models Debuting First

Monday August 3, 2020 3:14 am PDT by
Apple last week confirmed that its "‌iPhone‌ 12" launch will be delayed this year due to the ongoing global health crisis and restrictions on travel. Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later," suggesting a release sometime in October. We're expecting a total of four OLED iPhones in 5.4, 6.1, and...

Top Stories: Try the 5.4-Inch iPhone 12 Display Size, Blockbuster Earnings, Tim Cook at Antitrust Hearing

Saturday August 1, 2020 6:00 am PDT by
Another busy week of Apple news and rumors has wrapped up, with a lot of focus on Tim Cook's appearance at a Congressional antitrust hearing and a blockbuster earnings report. Subscribe to the MacRumors YouTube channel for more videos. We continued to hear rumors about the upcoming iPhone 12 lineup, including a rare admission from Apple that the lineup will launch "a few weeks later" than...

Just How Small Will the 5.4-Inch iPhone 12 Screen Be? Try It Out for Yourself

Tuesday July 28, 2020 12:57 pm PDT by
As rumors of the iPhone 12 have continued to build over the past few months, the one model that has the most excitement around it is the smallest 5.4" model. The iPhone 12 is believed to be coming in 5.4", 6.7", and 6.1" sizes. Dummy models have shown how much smaller the 5.4" is compared to the rest of the iPhone lineup. The upcoming 5.4" iPhone falls in-between the size of the original...

Unreleased iPod Touch with Mac Pro Glossy Black Finish Shared Online

Sunday August 2, 2020 11:32 am PDT by
Twitter user @DongleBookPro has today posted images of what seems to be a first-generation iPod Touch prototype with a 2013 Mac Pro-style glossy black finish. The Twitter user claims that the iPod Touch prototype pictured has "the same coating as the 2013 Mac Pro." Had the finish been selected for the final product, it also would have been similar to the metallic glossy black finish that...

Apple Confirms This Year's iPhone 12 Models Will Be a Little Bit Late

Thursday July 30, 2020 2:34 pm PDT by
During today's earnings call covering the third fiscal quarter of 2020 (second calendar quarter) Apple CFO Luca Maestri confirmed that Apple is expecting to release this year's iPhones later than usual. Maestri said that Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later." Multiple rumors have suggested that ...

Battery Likely for Upcoming Apple Watch Series 6 Filed in Certification Listings

Saturday August 1, 2020 5:46 am PDT by
A battery likely for the upcoming Apple Watch Series 6 has been filed at the Korea Testing and Research Institute and discovered by a Twitter user @yabhishekhd. Certification for a 1.17Wh battery with a capacity of 303.8mAh was issued on June 23 by the KTR, a Korean regulatory body that approves and tests new hardware ahead of public sale. The battery seems to be destined for a future...

Apple Watch Series 6 to Feature Blood Oxygen Monitoring Sensor

Friday July 31, 2020 1:56 am PDT by
The Apple Watch Series 6 will add blood oxygen monitoring to its features list when it's launched later this year, according to a new report from DigiTimes. Apple Watch 6 will feature biosensors that can monitor sleeping conditions, detect blood oxygen and measure pulse rates, heartbeats and atrial fibrillation, and will also incorporate MEMS-based accelerometer and gyroscope, all allowing the ...

Apple Marks Return of NHL With New 'Hockey Tape' Ad Shot on iPhone 11 Pro

Saturday August 1, 2020 2:33 am PDT by
Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada. Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape. "See the game like never before with Ultra ...

Emails Reveal Why Steve Jobs and Phil Schiller Blocked In-App Purchase of Kindle Books

Friday July 31, 2020 6:25 am PDT by
Internal Apple emails, made public by the House Judiciary Committee's antitrust inquiry, have revealed information about why Apple blocked in-app purchases of Kindle books on iOS devices, reports The Verge. Two sets of emails between Steve Jobs, Phil Schiller, Eddy Cue, and various other senior Apple executives, disclose the exact thinking behind how Apple approached Kindle on iOS. The...