Apple Announces iOS 10 With Overhauled Messages App, Rich Notifications, and More

At today's WWDC keynote, Apple unveiled iOS 10, the latest version of its mobile operating system that will launch in the fall. Apple's list of new features for iOS 10 is extensive, focusing on revamping established apps (like Messages, Photos, and Apple Music), introducing new aspects of the user interface, and doubling down on privacy.

One of the more notable updates in iOS 10 centers around Messages. Apple hopes the handful of new Message features in iOS 10 will bring more "personal and expressive" ways to communicate with friends and family, with a roster of new text message abilities including text balloon animations, invisible ink, enlarged emoji, and handwritten notes.

iOS 10

“iOS 10 is our biggest release ever, with delightful new ways to express yourself in Messages, a native app for Home automation, and beautifully redesigned apps for Music, Maps, and News that are more intuitive and more powerful, making everything you love about your iPhone and iPad even better,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “iOS 10 adds Siri intelligence into QuickType and Photos, automates your home with the new Home app and opens up Siri, Maps, Phone and Messages to developers — while increasing security and privacy with powerful technologies like Differential Privacy.”

On the lock and home screen side of things, Apple debuted a new "rich notifications" system that lets users get more information from various apps without unlocking their iPhone. The update will also introduce a "clear all" feature for Notification Center notifications, and a way to access the iPhone's camera and widgets by sliding left or right, respectively, from the lock screen.

All of this will be even easier to glance at thanks to an Apple Watch-like "Raise to Wake" ability that wakes up the iPhone whenever users raise their device to eye level. Those users on iPhone 6s and iPhone 6s Plus will also benefit from deeper integration of 3D Touch with the new rich notifications, which will let interacting with apps be "even easier." Notes will be getting a new collaborative project feature and Live Photos will be able to go through an editing process in iOS 10.

The second phase of iOS 10's new features focus on adding new abilities into Apple's already well-known apps. The first is a new "Memories" tab in the Photos app that will intelligently draw out specific photos -- thanks to facial recognition and geo filters -- to dynamically group together family vacations and special memories. The app will also now create slideshows with the photos and videos users take within each album, without the need for intensive editing software.

Maps is getting a redesign in iOS 10 as well, featuring larger buttons and typefaces, with Apple saying that the new look makes it "simpler and even more intuitive to use." The app has also been made more intelligent, scanning your calendar or assessing your routine and delivering directions proactively. Once a route is planned, the updated Maps app can search the route for gas stations, restaurants and more, even telling you how long a pit stop would affect your trip. Finally, Apple Maps is now open to third-party extensions, allowing you to make a restaurant reservation via OpenTable within Maps or calling a ride from service like Uber.

Next, Apple Music will get its long-rumored significant redesign in iOS 10, which is shared with an updated version of Apple News. Apple says the new design language allows the content of the apps to "become the hero," making it even simpler for users to find the music or news they want. The Library, For You, Browse and Radio tabs in Apple Music have all been revamped with the new design language, and Apple has added a Search tab to make it easier to search for new music. Apple Music has also gained support for lyrics.

Meanwhile, the redesigned News app features a revamped For You section that's broken down into sections that include trending news and specialized topics that users have indicated interest in. In addition, the news-centric app has gained support for subscriptions for select publications like The Wall Street Journal.


The Cupertino company also debuted a new Home app that allows users to easily manage and control all of their HomeKit devices in one place. The app allows users to either manage their accessories individually or by grouping them together in "scenes." Scenes allow users to affect all of the devices with a single command.

iOS 10 will also include a public API for Siri, allowing developers to plug into Apple's personal assistant. Users will now be able to use Siri to make VoIP calls, send messages through messaging apps like WhatsApp and hail cabs from services like Uber. Additionally, iOS 10 will include smaller updates like Split View within Safari for iPad and a new Bedtime Alarm mode in the Clock app that allows users to set a regular sleep schedule and reminders for bedtime.

Lastly, Apple has debuted a new privacy feature for iOS called Differential Privacy, which allows Apple to discover user habits to improve AI features without compromising privacy.

Starting with iOS 10, Apple is using technology called Differential Privacy to help discover the usage patterns of a large number of users without compromising individual privacy. In iOS 10, this technology will help improve QuickType and emoji suggestions, Spotlight® deep link suggestions and Lookup Hints in Notes.

The developer preview of iOS 10 is available today, and a public beta program will begin in July. Users interested in the public beta can sign up for information at beta.Apple.com. iOS 10 will be available in the fall for free for iPhone 5 and later and all iPad Pro and Air models. The fourth-generation iPad and the iPad mini 2 and later will also support iOS 10.

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
ios 26 digital id passport wallet

Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App

Wednesday November 12, 2025 9:15 am PST by
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport. To create and present a Digital ID based on a U.S. passport, you need: An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later Face ID or Touch ID and Bluetooth turned on An Apple Account ...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
apple intelligence erroneous support list

Apple Intelligence Apparently Too Smart for M1 Macs After Listing Error

Wednesday November 12, 2025 2:49 am PST by
Apple's website is causing some confusion among Mac owners, and for good reason – its device compatibility listing for Apple Intelligence appears to have dropped support for M1 Macs. The U.S. version of its Apple Intelligence webpage has been updated at the bottom to list "M2 or later" Mac models as eligible for the AI features, replacing the long-standing "M1 and later" requirement....

Top Rated Comments

mistasopz Avatar
123 months ago
Basically copying things android has had for a long time.
Score: 21 Votes (Like | Disagree)
chrismail627 Avatar
123 months ago
Well, this has been underwhelming. :(
Score: 19 Votes (Like | Disagree)
NIKKG Avatar
123 months ago
Might be time to switch to Android after sleeping through this mess. :(
Score: 19 Votes (Like | Disagree)
Tjex Avatar
123 months ago
Catching up to android, nice! This is useful.
Score: 19 Votes (Like | Disagree)
Gymgenius Avatar
123 months ago
Was expecting a dark mode and now with all new notifications style and rounded corners has become a bright and happy mode.. I also wonder what the impact on battery life, this new photo analysis being done on the "amazing silicon" iOS devices have, will be. Anyone got a glimpse of all the other new features iOS 10 will have? They showed a slide but for only 3 seconds.
I found something they didn't show...

Removing stock icons!

https://support.apple.com/en-gb/HT204221
Score: 16 Votes (Like | Disagree)
ghostface147 Avatar
123 months ago
Meh.
Score: 15 Votes (Like | Disagree)