Apple Announces iOS 10 With Overhauled Messages App, Rich Notifications, and More

At today's WWDC keynote, Apple unveiled iOS 10, the latest version of its mobile operating system that will launch in the fall. Apple's list of new features for iOS 10 is extensive, focusing on revamping established apps (like Messages, Photos, and Apple Music), introducing new aspects of the user interface, and doubling down on privacy.

One of the more notable updates in iOS 10 centers around Messages. Apple hopes the handful of new Message features in iOS 10 will bring more "personal and expressive" ways to communicate with friends and family, with a roster of new text message abilities including text balloon animations, invisible ink, enlarged emoji, and handwritten notes.

iOS 10

“iOS 10 is our biggest release ever, with delightful new ways to express yourself in Messages, a native app for Home automation, and beautifully redesigned apps for Music, Maps, and News that are more intuitive and more powerful, making everything you love about your iPhone and iPad even better,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “iOS 10 adds Siri intelligence into QuickType and Photos, automates your home with the new Home app and opens up Siri, Maps, Phone and Messages to developers — while increasing security and privacy with powerful technologies like Differential Privacy.”

On the lock and home screen side of things, Apple debuted a new "rich notifications" system that lets users get more information from various apps without unlocking their iPhone. The update will also introduce a "clear all" feature for Notification Center notifications, and a way to access the iPhone's camera and widgets by sliding left or right, respectively, from the lock screen.

All of this will be even easier to glance at thanks to an Apple Watch-like "Raise to Wake" ability that wakes up the iPhone whenever users raise their device to eye level. Those users on iPhone 6s and iPhone 6s Plus will also benefit from deeper integration of 3D Touch with the new rich notifications, which will let interacting with apps be "even easier." Notes will be getting a new collaborative project feature and Live Photos will be able to go through an editing process in iOS 10.

The second phase of iOS 10's new features focus on adding new abilities into Apple's already well-known apps. The first is a new "Memories" tab in the Photos app that will intelligently draw out specific photos -- thanks to facial recognition and geo filters -- to dynamically group together family vacations and special memories. The app will also now create slideshows with the photos and videos users take within each album, without the need for intensive editing software.

Maps is getting a redesign in iOS 10 as well, featuring larger buttons and typefaces, with Apple saying that the new look makes it "simpler and even more intuitive to use." The app has also been made more intelligent, scanning your calendar or assessing your routine and delivering directions proactively. Once a route is planned, the updated Maps app can search the route for gas stations, restaurants and more, even telling you how long a pit stop would affect your trip. Finally, Apple Maps is now open to third-party extensions, allowing you to make a restaurant reservation via OpenTable within Maps or calling a ride from service like Uber.

Next, Apple Music will get its long-rumored significant redesign in iOS 10, which is shared with an updated version of Apple News. Apple says the new design language allows the content of the apps to "become the hero," making it even simpler for users to find the music or news they want. The Library, For You, Browse and Radio tabs in Apple Music have all been revamped with the new design language, and Apple has added a Search tab to make it easier to search for new music. Apple Music has also gained support for lyrics.

Meanwhile, the redesigned News app features a revamped For You section that's broken down into sections that include trending news and specialized topics that users have indicated interest in. In addition, the news-centric app has gained support for subscriptions for select publications like The Wall Street Journal.


The Cupertino company also debuted a new Home app that allows users to easily manage and control all of their HomeKit devices in one place. The app allows users to either manage their accessories individually or by grouping them together in "scenes." Scenes allow users to affect all of the devices with a single command.

iOS 10 will also include a public API for Siri, allowing developers to plug into Apple's personal assistant. Users will now be able to use Siri to make VoIP calls, send messages through messaging apps like WhatsApp and hail cabs from services like Uber. Additionally, iOS 10 will include smaller updates like Split View within Safari for iPad and a new Bedtime Alarm mode in the Clock app that allows users to set a regular sleep schedule and reminders for bedtime.

Lastly, Apple has debuted a new privacy feature for iOS called Differential Privacy, which allows Apple to discover user habits to improve AI features without compromising privacy.

Starting with iOS 10, Apple is using technology called Differential Privacy to help discover the usage patterns of a large number of users without compromising individual privacy. In iOS 10, this technology will help improve QuickType and emoji suggestions, Spotlight® deep link suggestions and Lookup Hints in Notes.

The developer preview of iOS 10 is available today, and a public beta program will begin in July. Users interested in the public beta can sign up for information at beta.Apple.com. iOS 10 will be available in the fall for free for iPhone 5 and later and all iPad Pro and Air models. The fourth-generation iPad and the iPad mini 2 and later will also support iOS 10.

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...

Top Rated Comments

mistasopz Avatar
124 months ago
Basically copying things android has had for a long time.
Score: 21 Votes (Like | Disagree)
chrismail627 Avatar
124 months ago
Well, this has been underwhelming. :(
Score: 19 Votes (Like | Disagree)
NIKKG Avatar
124 months ago
Might be time to switch to Android after sleeping through this mess. :(
Score: 19 Votes (Like | Disagree)
Tjex Avatar
124 months ago
Catching up to android, nice! This is useful.
Score: 19 Votes (Like | Disagree)
Gymgenius Avatar
124 months ago
Was expecting a dark mode and now with all new notifications style and rounded corners has become a bright and happy mode.. I also wonder what the impact on battery life, this new photo analysis being done on the "amazing silicon" iOS devices have, will be. Anyone got a glimpse of all the other new features iOS 10 will have? They showed a slide but for only 3 seconds.
I found something they didn't show...

Removing stock icons!

https://support.apple.com/en-gb/HT204221
Score: 16 Votes (Like | Disagree)
ghostface147 Avatar
124 months ago
Meh.
Score: 15 Votes (Like | Disagree)