Snapchat App Redesign Lets Users Subscribe to Published Content

by

Image messaging and social media app Snapchat has had its Stories page redesigned to increase exposure of commercial publisher's content and boost the company's ad revenue.

The new look, which goes live today, enables publishers to include an image and headline with each daily story in user feeds to increase visibility. The more popular user-contributed Live Stories will now compete for attention alongside them on both the Stories and Discover page.

Snapchat
In addition, Snapchat users can now subscribe to specific publisher channels so that they see unread stories below updates from friends on the Stories page, however non-subscription stories will continue to appear on the Discover page.

The change to the app signals Snapchat's latest effort to boost its advertising business, which remains its primary revenue stream. Currently 19 publishers regularly create specialized content for the platform in the U.S., including Buzzfeed, MTV, Mashable, and Cosmopolitan.

Users can subscribe or unsubscribe to channels by tapping and holding on a story, which should also allow Snapchat to evaluate the success or otherwise of its hosted publishers, while merging Live Stories with Discover should bring more exposure to its channels.

Snapchat reportedly surpassed Twitter recently in its number of daily active users. The redesign is being seen as an abandonment of its earlier strategy to charge users for particular features, and instead focus on increasing its shared publisher and advertising revenue through user clicks.

Snapchat is a free download for iPhone and iPad available on the App Store. [Direct Link]

Top Rated Comments

(View all)
Avatar
52 months ago
Snapchat has no idea what it wants to be.
Score: 8 Votes (Like | Disagree)
Avatar
52 months ago

Snapchat has no idea what it wants to be.

It wants to be a company who makes money.

But they can't achieve that if all they do is enable 14 year-old girls to send photos back and forth ;)

They had to open it up to big-time publishers to broaden its appeal. Commercialization at its finest!
Score: 2 Votes (Like | Disagree)
Avatar
52 months ago
SnapChat sucks now.
Score: 2 Votes (Like | Disagree)
Avatar
52 months ago
I'm 26 (27 next month) and boy does Snapchat like an unnecessary service to me.

I understand that as someone who loves their chat logs the service has never tried to be for me, but whatever they add sounds like "me too" to me, only that they copy features that don't even seem to properly fit into what SC always seemed to be. (neutrally speaking)

I'm the last one to hate on adding features if there's a proper reason to integrate them, but I just don't get it.

Getting back to my age: maybe I'm too old.
Maybe I'm just not interested and hence don't understand what would otherwise feel like a reasonable feature if I was a user...

Glassed Silver:ios
Score: 2 Votes (Like | Disagree)
Avatar
52 months ago
Looks like the radio tiles in Apple Music.

This has to be the useless app ever - I was told nudes was its only puropose lol and that they now even come with big emojis all around and ugly and super saturated filters.
Score: 2 Votes (Like | Disagree)
Avatar
52 months ago
So its basically becoming a Facebook Feed. Why do I want another News Feed app? I already use Twitter and Facebook for this. Even today its still confusing.
Score: 2 Votes (Like | Disagree)

Top Stories

Apple's First MacBook Pro With a Retina Display Will Become 'Obsolete' in 30 Days

Monday June 1, 2020 7:50 am PDT by
If you are still hanging on to a Mid 2012 model of the 15-inch MacBook Pro with a Retina display, and require a new battery or other repairs, be sure to book an appointment with a service provider as soon as possible. In an internal memo today, obtained by MacRumors, Apple has indicated that this particular MacBook Pro model will be marked as "obsolete" worldwide on June 30, 2020, just over...

Tim Cook Addresses George Floyd's Death and Ensuing Protests and Riots as Apple Temporarily Closes Some U.S. Stores

Sunday May 31, 2020 8:04 pm PDT by
Amid unrest in numerous U.S. cities following last week's killing of George Floyd by police in Minneapolis, Apple CEO Tim Cook has shared an internal memo with employees (via Bloomberg) addressing the pain that many are feeling and urging others to commit "to creating a better, more just world for everyone." Cook also announced that Apple is making donations to several groups challenging...

Apple Releases macOS Catalina 10.15.5 Supplemental Update With Security Fix

Monday June 1, 2020 10:56 am PDT by
Apple today released a supplemental update for macOS Catalina 10.15.5, the fifth update to the macOS Catalina operating system that was released in October 2019. The supplemental update comes a week after the release of the macOS Catalina 10.15.5 update. ‌macOS Catalina‌ 10.15.5 is a free update that can be downloaded from the Mac App Store using the Update feature in the System...

iOS 14 Again Said to Be Compatible With All iPhones Able to Run iOS 13

Monday June 1, 2020 2:08 pm PDT by
iOS 14 will be compatible with all iPhones and iPod touch models able to run iOS 13, according to information shared today by Israeli site The Verifier. The compatibility data was allegedly found in a leaked version of iOS 14 and confirmed by what The Verifier says is a "trusted source from the system development process." iOS 13 is compatible with the iPhone 6s and later, with a full...

Apple Releases iOS and iPadOS 13.5.1 With Fixes for Recent 'unc0ver' Jailbreak Vulnerability

Monday June 1, 2020 9:58 am PDT by
Apple today released iOS and iPadOS 13.5.1, minor updates that come a little over a week after the release of iOS and iPadOS 13.5, major updates that brought the Exposure Notification API, FaceTime changes, mask-related unlocking updates and more. The iOS and iPadOS 13.5.1 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings >...

Mockups Depict iPhone 12 Lineup Sizes, Relocated SIM Tray

Monday June 1, 2020 1:22 pm PDT by
A series of 3D printed iPhone 12 mockups designed based on leaked schematics and info from Apple's supply chain was today shared by Japanese site Mac Otakara, giving us a first look at what we can expect from the 2020 iPhone lineup. Rumors have suggested Apple will release four iPhone 12 models in 2020: A 5.4-inch iPhone 12, a 6.1-inch iPhone 12, a 6.1-inch iPhone 12 Pro, and a 6.7-inch...

Five Mac Apps Worth Checking Out - June 2020

Tuesday June 2, 2020 2:25 pm PDT by
Apps developed for the Mac often don't receive as much coverage as apps designed for iPhones and iPads, so we have a series at MacRumors that highlights interesting Mac apps that are worth taking a look at. This month's apps are designed to make working from home a little bit easier. Subscribe to the MacRumors YouTube channel for more videos. Meeter (Free) - Working from home often...

Apple Music Joins Music Industry's Blackout Tuesday Awareness Campaign

Tuesday June 2, 2020 1:31 am PDT by
Apple Music has cancelled its Beats 1 radio schedule for Blackout Tuesday and is suggesting that listeners tune in to a radio stream celebrating the best in black music. Blackout Tuesday is a campaign organized by the music industry to support Black Lives Matter after Minneapolis citizen George Floyd was killed by police in the course of his arrest. On launching Apple Music, many users...

6.1-inch 'iPhone 12' Production to Begin in July Ahead of Other 2020 Models

Monday June 1, 2020 2:36 am PDT by
Volume production of Apple's forthcoming 6.1-inch "iPhone 12" models will start in July-August ahead of the rest of the company's flagship iPhone lineup this year, according to a new report by DigiTimes. Apple is widely rumored to be launching four new ‌iPhone‌ models in the usual September or October timeframe, although supply constraints and delays in production ramp-up could cause a...

Apple Releases tvOS 13.4.6 for Fourth and Fifth-Generation Apple TV Models

Monday June 1, 2020 9:56 am PDT by
Apple today released tvOS 13.4.6, a minor update to the tvOS operating system that runs on the fourth and fifth-generation Apple TV models. tvOS 13.4.6 comes a little over a week after the release of tvOS 13.4.5. tvOS 13.4.6, a free update, can be downloaded over the air through the Settings app on the Apple TV by going to System > Software Update. Apple TV owners who have automatic software ...