It appears speaker and fitness tracker company Jawbone is struggling and could be on the verge of going out of business, with news today suggesting production has ceased on all of its current products.

According to a report from Tech Insider, Jawbone has fully ended production on its line of fitness trackers and has sold the remaining inventory to a third-party reseller, and a report from Fortune says the company is also seeking a buyer for its speaker business.

jawboneup24
Jawbone has reportedly struggled to sell its fitness trackers in an increasingly competitive market, forcing it to offer all remaining UP2, UP3, and UP4 tracking accessories to a third-party reseller at a discounted price in order to keep the business afloat.

As for its speaker line, Jawbone is said to be courting potential buyers and liquidating its remaining speaker inventory. Jawbone has not commented on either decision, leaving it unclear whether the company will aim to produce additional fitness trackers in the future, but Fortune says Jawbone is selling its speaker business so it can focus on health and wearables.

jawbonejambox
Jawbone has been floundering for several months as interest in its fitness trackers and speakers has dwindled. No new products have been released since the early months of 2015, and in November, Jawbone laid off 15 percent of its global workforce, closed offices in New York, and downscaled its operations in Sunnyvale and Pittsburgh.

The company did raise $165 million in funding in January, but its valuation dropped from $3 billion to $1.5 billion.

Update: The Verge says Jawbone is still developing a new "last chance" wearable product. It won’t be a fitness tracker, instead offering clinical-grade health tracking related to heart monitoring. Jawbone is said to be planning to announce the product this summer.

Update 2: Jawbone denies claims that it is going out of business, telling Engadget that it remains committed to creating new wearable products.

Speculation that Jawbone is exiting the wearables business or going out of business altogether is false. This speculation appears to emanate from wrongful insinuations made in a blog post in which the reporter has since posted a "Correction." Unfortunately, other media picked it up before the reporter posted a correction and spread this false information. Jawbone remains wholly committed to innovating in and building great wearables products. The company has never been more excited about its pipeline of technology and products and looks forward to sharing them when ready. We manage our inventory positions according to internal business processes, and strategic product lifecycle objectives. This situation is no different and we will continue to support all of our products in the marketplace.

Tag: Jawbone

Top Rated Comments

djcerla Avatar
80 months ago
So "what" begins? Are we saying Apple put them out of business, after all of the noise on this forum about how Apple Watch doesn't compete with the devices that are reported to outsell it? Choose one: having the cake, or eating it.
Wrist real estate is a scarce resource. Cheap fitness bands compete for the same space on your wrist; looking forward, increasingly sophisticated smartwatches will put specialized devices out of business.

It's Blackberry 2009 time for FitBit.
Score: 10 Votes (Like | Disagree)
asleep Avatar
80 months ago
Too many issues with their fitness trackers.
Score: 5 Votes (Like | Disagree)
radiology Avatar
80 months ago
I’m not surprised really; both their speaker and fitness products were some of the earliest to market, but lacked the attention to detail that gives a product that lasts, and regular software fixes.

I’ll not mourn them.
[doublepost=1464385950][/doublepost]

Fitbit isn’t going anywhere. They are synonymous with fitness trackers. Apple Watch will die first.
That's because you probably have a Fitbit and you like it. I respect that. But at some point people will get tired (or realize that it's useless) to "track" their activity. Right now it's "cool" to do that. It gives you a sense that you are accomplishing something.
Score: 4 Votes (Like | Disagree)
Rogifan Avatar
80 months ago
So is that why Yves Behar has been designing vibrators now? His services at Jawbone no longer needed...
Score: 3 Votes (Like | Disagree)
blcamp Avatar
80 months ago
Stuff was way overpriced. Very few companies can get away with that and survive. Yes we all know of one other one that does, but Jawbone ain't it.

I've seen Jawbone speakers (and their clones) go for far less on bargain websites such as Tanga, so this doesn't surprise me in the slightest.
Score: 3 Votes (Like | Disagree)
Someyoungguy Avatar
80 months ago
So it begins.
So "what" begins? Are we saying Apple put them out of business, after all of the noise on this forum about how Apple Watch doesn't compete with the devices that are reported to outsell it? Choose one: having the cake, or eating it.
Score: 3 Votes (Like | Disagree)

Popular Stories

widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...
maxresdefault

M2 13-Inch MacBook Pro With 256GB SSD Appears Slower Than Equivalent M1 in Real-World Speed Tests

Monday June 27, 2022 1:57 pm PDT by
Benchmark testing has indicated that the 256GB variant of the 13-inch MacBook Pro with M2 chip offers slower SSD performance than its M1 equivalent, and now real-world stress testing by YouTuber Max Yuryev of Max Tech suggests that the 256GB SSD in the 13-inch MacBook Pro is also underperforming in day-to day-usage. The M2 MacBook Pro with 256GB SSD and 8GB RAM was slower than the M1 MacBook ...
13 inch macbook pro m2 mock feature 2

Base 13-Inch MacBook Pro With M2 Chip Has Significantly Slower SSD Speeds

Sunday June 26, 2022 2:52 pm PDT by
Following the launch of Apple's new 13-inch MacBook Pro with the M2 chip, it has been discovered that the $1,299 base model with 256GB of storage has significantly slower SSD read/write speeds compared to the equivalent previous-generation model. YouTube channels such as Max Tech and Created Tech tested the 256GB model with Blackmagic's Disk Speed Test app and found that the SSD's read and...
m2 mac mini screen feature

Gurman: Apple Planning M2 Pro Mac Mini, New Apple TV With A14 Chip, Revamped HomePod With S8 Chip, and More

Sunday June 26, 2022 6:31 am PDT by
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
iPhone 11 Pro vs iPhone 14 Pro

iPhone 11 Pro vs. 14 Pro: New Features to Expect if You've Waited to Upgrade

Monday June 27, 2022 11:22 am PDT by
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to. Below, we've put together a list of new features and...
tesla carplay hack

Tesla Apple CarPlay Hack Updated to Work With Any Tesla Model

Monday June 27, 2022 3:38 am PDT by
Polish developer Michał Gapiński has released a new and improved version of his "Tesla Android Project" which brings Apple's CarPlay experience to more Tesla vehicles than ever before. According to Gapiński, version 2022.25.1 provides "100% functional CarPlay integration for any Tesla," and comes with several new features and bug fixes. The project now supports DRM video playback so that...
2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...