Apple's First Retail Store in Brooklyn Confirmed by Job Listings

Apple has posted a series of job listings today and earlier in May for retail positions in Brooklyn, confirming that the company plans to open its first store in New York City's most populous borough in the near future.

Apple's jobs website lists typical retail store positions, including Creatives, Experts, Geniuses, Specialists, Business Leaders, and management, while recent LinkedIn postings seek a Retail Manager and Senior Manager specifically in Brooklyn.

Apple-retail-listings-Brooklyn
Brooklyn's population is estimated to be over 2.6 million, which as a city would be the fourth largest in the U.S. behind the rest of New York, Los Angeles, and Chicago, yet there remains no official Apple Store in the borough.

Rumors point towards Apple opening a retail store in the Williamsburg neighborhood of Brooklyn in the second half of 2016. Apple reportedly signed a long-term lease for a 20,000-square-foot space at 247 Bedford Avenue, at the corner of North 3rd Street, and construction has been ongoing since 2015.

brooklyn-apple-store

247 Bedford Avenue in Williamsburg, Brooklyn undergoing renovations

Apple has opened six retail stores in the neighboring borough of Manhattan, including Fifth Avenue, Grand Central, SoHo, Upper East Side, Upper West Side, and West 14th Street locations, alongside one store in both Queens and Staten Island.

Apple is also expected to open a retail store inside the Westfield shopping complex at the World Trade Center in Lower Manhattan later this year.

Today marks the 15th anniversary of the grand openings of Apple's first two retail stores in Tysons Corner, Virginia and Glendale, California, and the company marked the occasion by inviting media for a preview of its new flagship Union Square location opening in downtown San Francisco on Saturday.

Apple retail chief Angela Ahrendts outlined all of the new features of that store, some of which will be adopted at other locations worldwide.

- The Avenue: Interactive themed “windows” showcasing Apple products and services, alongside a curated selection of “Only at Apple” third-party accessories. New “Creative Pros” will be available to offer “advice and expertise” about each of the displays.

- Genius Grove: A section at the center of the store designated for customers to receive support side-by-side with Geniuses under the canopy of local trees. This area is able to accommodate more customers than a traditional Genius Bar commonly found in other stores.

- The Forum: Apple describes this area as a “vibrant gathering place” next to the large 6K Video Wall, where “Today at Apple” sessions and other daily and monthly events will be hosted related to education, creative arts, music, games, and more.

- The Plaza: Apple has connected its Union Square store with the surrounding community with The Plaza, an outdoor area open 24/7 and featuring a 50-foot green wall, public Wi-Fi, seating for 200 people, and a fountain created by sculpture artists Ruth Asawa. Apple says the space will feature live acoustic performances.

- The Boardroom: A room with tables and chairs at the back of the store where Apple’s Business Team can offer hands-on advice and training to entrepreneurs, developers, and other small and medium business customers.

Keep track of Apple's retail store developments by reading our Apple Stores roundup.

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Wednesday October 1, 2025 1:26 pm PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari. More features and changes will follow in future versions,...
iPhone 17 vs Air and Pros Feature

New iPhones See 'Stronger Than Expected' Demand With One Exception

Thursday October 2, 2025 7:26 am PDT by
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain. There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
space black mbp

Here's Every New Apple Product That Leaked Yesterday

Wednesday October 1, 2025 8:27 am PDT by
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests. The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple's iPhone Driver's License Feature Now Available in 11 U.S. States

Tuesday September 30, 2025 6:40 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
fcc vision pro leak

FCC Accidentally Leaks Apple's Next Vision Pro

Tuesday September 30, 2025 3:48 pm PDT by
The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset. One of several documents the FCC shared today references an Apple-designed "Head Mounted Device" with a model number of A3416. An included image confirms the device is a Vision Pro. The FCC's uploads are transmission tests, SAR test reports, and...
macbook pro prime day 2025

FCC Leaks Upcoming MacBook Pro and More

Tuesday September 30, 2025 1:58 pm PDT by
The United States Federal Communications Commission has confirmed Apple's work on a new version of the MacBook Pro and several other products, leaking details on the devices ahead of launch. The FCC published documents that reference model numbers that do not correspond with existing devices. A3434, for example, references an unreleased MacBook Pro, while other numbers are likely for...
Apple 2025 Thumb 1

Apple's 2025 Product Roadmap: What's Still Coming

Wednesday October 1, 2025 3:56 pm PDT by
Apple's two big yearly events, WWDC and the iPhone launch, are done and over with, but there are still some new products that we're expecting to see before the end of the year. Apple TV The Apple TV hasn't been updated since 2022, so it's due for a refresh. It doesn't look like Apple is going to change the design of its set-top box, but we can expect a faster chip Apple code suggests...
maxresdefault

New iPad Pro With M5 Chip Leaked in Unboxing Video

Tuesday September 30, 2025 8:39 am PDT by
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak. Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
iOS 26 Everything New Feature

26 Hidden iOS 26 Tricks to Change How You Use Your iPhone

Wednesday October 1, 2025 9:16 am PDT by
Apple released iOS 26 in mid-September, bringing a range of new features and changes to iPhones across the globe. But not all of the included improvements have been showcased with Apple's typical fanfare, and many are likely to have been overlooked. Below, we've highlighted 26 lesser known additions and enhancements that could potentially change how you use your iPhone on a daily basis. Got...

Top Rated Comments

definitive Avatar
122 months ago
Actually baffled why they never had a store in Brooklyn for so long. My dad would always have to go to the SoHo store for help.
Not enough hipsters lived there in the past, but now the place is riddled with them.
Score: 11 Votes (Like | Disagree)
flat five Avatar
122 months ago

"Not enough hipsters lived there in the past, but now the place is infested with them."

Fixed it for you.
hipster money doesn't support Whole Foods and Apple stores.
the place is now infested with condos and jocks.
Score: 5 Votes (Like | Disagree)
bbbb4b Avatar
122 months ago
Not enough hipsters lived there in the past, but now the place is riddled with them.
By "now" you mean the last 25 years, right?
Score: 4 Votes (Like | Disagree)
Chupa Chupa Avatar
122 months ago
The "Genius Grove" thing is kind of bizarre, but I actually like it.
Yeah. It's designed to provide a calmer atmosphere for when the Genius tells you "it's not designed to be held that way" or "it's a feature, not a bug" or "it's within spec" or "unfortunately aesthetic defects are not covered." :D

What Apple Stores could really use is "fast lane" no appointment needed Genius service for quick things like in-warranty cable replacements. It's kind of annoying to have to sign up for an appointment, then wait, for something that takes a minute. Inefficient use of the Geniuses time too.

Whatever employees that is doing nothing but checking people in to the Genius Bar could handle those transactions. Even better -- before arriving use the Apple Store app to indicate which cable needs swapping out and the store will text you when it's ready for p/u. Then the employee only needs to verify the warranty and that the cable is bad and you are out.
Score: 3 Votes (Like | Disagree)
ChrisCW11 Avatar
122 months ago
Apple should maybe start focusing more on their products a little more as Chromebook just passed Macs for sales last quarter. Its pretty sad when a severely functionality crippled glorified web browser device is outselling a MacBook these. Nothing Apple makes is meeting expectations for sales, and while the whole industry might be suffering a little, Apple is supposed to be the disrupter engaging customers with products they really want, not being passed over and letting a competitor gain market share for fringe devices like the Chromebook.
Score: 2 Votes (Like | Disagree)
2010mini Avatar
122 months ago
Not enough hipsters lived there in the past, but now the place is infested with them.
Fixed it for you.
Score: 2 Votes (Like | Disagree)