Apple Meets With Podcasters to Hear Wide-Ranging Community Grievances

podcastsApple has held a special meeting with leading podcasters in an attempt to address concerns that the company is failing to adequately support the iTunes broadcast community, reports The New York Times.

According to the piece published today, the meeting took place last month at the company's Cupertino headquarters, where seven top iTunes podcasters were invited to air their grievances regarding Apple's handling of the popular audio format in recent years.

The podcasters expressed in "frank terms" their biggest issues to a room full of Apple employees, according to two attendees who spoke on condition of anonymity after signing nondisclosure agreements.

At the top of the complaints list was a frustration among podcasters at their lack of ability to make money through subscription downloads, mainly due to insufficient access to data about their listeners – data that they argued Apple is in a unique position to provide.

The program producers also took issue with iTunes' limited sharing features, which take multiple clicks to advertise content on social media. In addition, podcasters said they had been "relegated to wooing a single Apple employee" when it came to discussing issues, such as perceived inconsistencies in the way iTunes elects to promote content.

After the meeting was over, SVP Eddy Cue met with Apple employees separately in a closed-door session to discuss the issues that had been raised by the podcasters, but the company did not make any promises to address their concerns, according to the sources.

Apple essentially gave birth to the mainstream podcasting community in 2005 when it released iTunes 4.9 with native support for podcasts. Within a year, public radio networks like the BBC, CBC Radio One, and National Public Radio had placed many of their radio shows on the platform.

The format's popularity has surged in recent years, with many amateur podcasters going professional and major media organizations posting new shows every week. In 2014, breakout hit "Serial" garnered 110 million downloads as listeners avidly followed the radio spin-off's re-examination of a murder case. In 2015, at least 46 million Americans listened to podcasts each month. That figure is expected to reach 57 million by this year's end, according to a survey by Edison Research.

The report notes that podcasts bring Apple no direct revenue and its iTunes podcasting hub has changed very little since it was introduced, while promotion is decided by a small team that fields pitches and conducts its own outreach.

In a statement to The New York Times, Apple SVP Cue said, "We have more people than ever focused on podcasting, including engineers, editors and programmers." Cue added, "Podcasts hold a special place with us at Apple."

With Google and Spotify now actively promoting their own podcast promotion and distribution services, time will tell whether broadcasters agree.

Top Rated Comments

tasset Avatar
75 months ago
Wait, so podcasters top grievance is a lack of customer data that they can use to monetize, or charge subscriptions?
I love podcasts but it would be a huge turnoff if the medium turned into yet another monthly fee.
Score: 28 Votes (Like | Disagree)
Mac Fly (film) Avatar
75 months ago
No. Just no. Yes, podcasting got a big boost when iTunes supported it, but they were going strong before that.
Questionable memory. You do know where the name came from? Here's a clue: iPod. Before this it was audio-blogging and globally didn't make a blip. Apple absolutely put pod-casting on the map.
Score: 21 Votes (Like | Disagree)
GadgetDon Avatar
75 months ago
"Apple essentially gave birth to the mainstream podcasting community in 2005 when it released iTunes 4.9 with native support for podcasts." No. Just no. Yes, podcasting got a big boost when iTunes supported it, but they were going strong before that.
Score: 20 Votes (Like | Disagree)
santaliqueur Avatar
75 months ago
"Apple essentially gave birth to the mainstream podcasting community in 2005 when it released iTunes 4.9 with native support for podcasts." No. Just no. Yes, podcasting got a big boost when iTunes supported it, but they were going strong before that.
Mainstream. Podcasts were around, but "going strong" is a bit much. Apple introduced it to a very wide audience. Mainstream.
Score: 20 Votes (Like | Disagree)
RedOrchestra Avatar
75 months ago
Apple is sounding more and more like a failing enterprise.
Score: 17 Votes (Like | Disagree)
Cougarcat Avatar
75 months ago
Well, for fellow ATP listeners, now we know why John Siracusa took a vacation to Apple Headquarters!
Score: 15 Votes (Like | Disagree)

Popular Stories

maxresdefault

Review: M1 Max MacBook Pro After Three Months

Wednesday January 19, 2022 11:30 am PST by
It's now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it's changed his workflow. Subscribe to the MacRumors YouTube ...
airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
iphone se 2020 top

New iPhone SE Likely to Launch in April Based on Production Timeframe

Wednesday January 19, 2022 6:44 am PST by
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at...
iphone 13 earpods

Apple to Stop Including EarPods With Every iPhone Sold in France From Next Week

Friday January 21, 2022 3:21 am PST by
Apple will no longer include EarPods with every iPhone sold in France, starting on January 24, according to a notice posted by a French carrier (via iGeneration). Apple was previously required to include EarPods in the box with the iPhone due to a French law that required every smartphone sold in the country to come with a "handsfree kit," but the law has now been changed in favor of reducing the ...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
appleeducation

Apple's US Education Store Now Requires Institution Verification to Buy Discounted Products

Wednesday January 19, 2022 2:22 am PST by
Apple is now requiring that customers in the United States verify that they're active students, teachers, or staff members at an educational institution in order to access education discounts on products. Previously, little verification was needed for customers to purchase products through Apple's education store in the United States. Apple's education stores offer models of the iPad and Mac ...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
appleprivacyad cleaned

iOS 15 Patched Security Hole That Potentially Exposed Users' Private Apple ID Information to Third-Party Apps

Thursday January 20, 2022 3:32 am PST by
Apple patched two significant security vulnerabilities when it released iOS 15 that could have potentially exposed users' private Apple ID information and in-app search history to malicious third-party apps and allowed apps to override user Privacy preferences, Apple has revealed in a recent support document update. With most iOS, macOS, tvOS, and watchOS updates, Apple provides a list of...
apple watch series 7 aluminum colors yellowbg

Apple Watch Charging Bug Fixed in watchOS 8.4 Release Candidate

Thursday January 20, 2022 4:01 pm PST by
The watchOS 8.4 release candidate that was seeded to developers and beta testers this morning addresses an ongoing bug that could cause some Apple Watch chargers not to work properly with the Apple Watch. Back in December, we reported on a growing number of charging issues that Apple Watch Series 7 owners were facing. Since watchOS 8.3, there have been a number of complaints about...