Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Siri Creators Debuting New AI Assistant 'Viv' Next Week
Viv can, for example, set up a dinner reservation and purchase movie tickets all based on one query, parsing ticket prices to find deals and offering suggestions if a movie is sold out or a restaurant has no seating available. Completing the same task with Siri would require multiple commands and human interaction. In an example given by The Washington Post, the Viv team uses it to order pizzas from a nearby restaurant, with Viv parsing numerous voice-based topping and side dish orders without ever needing to open an app.
Much of Viv's functionality is enabled through integration with third-party apps like Uber, Florist One, SeatGuru, ZocDoc, and Grubhub, similar to Amazon's Alexa. The team behind Viv is in talks to bring on more partners and plans bring the Viv technology to a variety of Internet-connected devices like cars and TVs.
Grubhub chief executive Matt Maloney said he rushed to sign up with Viv two years ago, impressed with the idea of allowing consumers to perform different activities without having to toggle between services. "No one has been able to say, 'I want the movie ticket, and the bottle of wine, and some flowers on the side' -- all in one breath," he said.The goal with Viv, according to Kittlaus, is to offer a way for humans to interact naturally with services through complex human-to-human style conversations, a project Kittlaus and Cheyer have been pursuing since before the development of Siri.
Siri was built around the same premise, but underwent changes under Apple's leadership. "Steve [Jobs] had some ideas about the first version, and it wasn't necessarily aligned with all the things that we were doing," Kittlaus told The Washington Post.
Google and Facebook have already made offers to purchase Viv, but it is not clear if Kittlaus and Cheyer have plans to sell the technology. The Viv Labs team wants to see the technology built into a wide range of devices, and Kittlaus says the company will "pick the path that gets us there."