Apple today added CBS to its universal search lineup for the fourth-generation Apple TV, allowing fans of hit CBS shows like NCIS, Big Bang Theory and Supergirl to easily find their content via the Siri button on the Siri Remote. The move brings the total number of sources in universal search to 16.
Since launch, Apple has worked to expand the feature and add to the five original sources. In January, Apple added FOX NOW, FX NOW, National Geographic TV, PBS and PBS Kids. In February, the company added Watch ABC, Disney XD, Disney Channel and Disney Jr. Last week, Apple added Starz alongside the launch of the new Starz app.
While Apple has steadily added to the feature in the United States, Netflix and iTunes remain the only search options in Australia, Canada, France, Germany and the United Kingdom. Other regions' universal search options are limited to movies in iTunes.
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International distribution via non-US broadcasters is how TV has worked for decades, and I don't think that's going to change any time soon even if the internet has made it technically possible to do things differently. Must be more lucrative and/or easier to do it the usual way.
What I think has improved compared to say 10-15 years ago is the delay between US broadcasts and non-US broadcasts of big shows. e.g. last season of Game of Thrones was available to non-US networks to show at same time as US airing I believe.
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