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Chip orders from Apple for the second quarter of 2016 have been notably slow, according to unnamed sources in the integrated circuit supply chain (via DigiTimes).
Overall, chip orders placed by Apple for Q2 are expected to be only slightly higher than those for Q1, despite the launch of the company's 4-inch iPhone SE and 9.7-inch iPad Pro earlier this month.
First-week sales of Apple's new devices have been disappointing, according to the sources, while chip shipments for the iPhone 6s and 6s Plus for the second quarter of 2016 are likely to be halved from those shipped in the first quarter. According to DigiTimes:
Shipments for the new iPhone SE will be unable to offset the fall in shipments for the iPhone 6s and 6s Plus devices in the second quarter, the sources continued. The shipment target for the SE in the second quarter is four to five million units.
The same sources claim chip orders from Apple are unlikely to return to the previous high levels until after the third quarter of 2016, when its next-generation iPhone, iPad, MacBook and iMac products become available.
Taiwan-based website DigiTimes has a mixed track record at reporting on Apple's upcoming product plans, but its sources within the upstream supply chain have proven reliable in the past.
Back in February, the site claimed Apple would ship 9.8 million iPads in the first quarter of 2016, potentially its lowest quarterly tablet sales since the iPad 2 in mid 2011.
In January, Apple CEO Tim Cook confirmed during the company's financial earnings conference call that iPhone sales would likely decline in the March quarter, marking the first year-over-year decline since the smartphone was released in June 2007.
Apple forecast that its total revenue in Q2 2016 would be between $50 and $53 billion, compared to $58 billion in the year-ago quarter, signaling the company's first year-over-year drop in revenue in thirteen years.
Top Rated Comments
(View all)I mean c'mon, it's only matter of time until people feel being ripped off by 16GB/HDD/100$Pro/iHump over internal battery/Bigger/Smaller/ etc.
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But of course this is just a personal opinion, and not meant to offend anyone who loves the company dearly.
Edit - I was cautious and even did say "decline" and not **** "doomed". -.-
Also, new products weak? They're not even included in Q2 reporting (Jan to March) so we don't know anything about those yet.
Yes it is from the report but it's stating that the extra shipments of the chips to make the new SE will not be enough to compensate for the fall in shipments of the chips used to make the 6S and 6S Plus during that quarter.
I guess it can be interpreted that way, which isn't as dire because it appears some of those chips included in the SE were made months ago.1. Didn't the quarter end on the 26th or 27th? The first SE devices will arrive on the 30th or the 31st. Most shipping is 2-3 day or next day. How can any significant amount of SE sales be recorded in the March quarter?
2. The 3 largest Chinese online retailers had 3.4 million orders by the end of the first weekend of preorders. Additionally, the number of views on the Chinese Apple website increased as much as it did when the 6s was released. So, obviously there is decent demand in China. I think the total estimated sales of 4-5 million units in the June quarter is way off the mark.
Well, I personally do hope that they bring in their A-Game with the iPhone 7 or else the decline is imminent.
Unfortunately you are right in this matter. Apple not really leads the way in innovation and design anymore - you forgot the camera-wart.I mean c'mon, it's only matter of time until people feel being ripped off by 16GB/HDD/100$Pro/iHump over internal battery/Bigger/Smaller/ etc.
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But of course this is just a personal opinion, and not meant to offend anyone who loves the company dearly.
By the way, I do love Apple, that's the sadness in this.