Apple recently added a new ad format designed to allow publishers to share sponsored posts alongside regular news content in Apple News, according to developer specification document [PDF] that was shared by Business Insider.

The document features all of the different ad types available within Apple News, including a new "Native Banners" feature. With Native Banners, which are meant to blend in with standard content, ads can be displayed right in the news feed with regular Apple News articles.

Native ads display directly in the content feeds, inline with News articles, and are intended to blend in with their surrounding. They will be set in the default font used in News.

According to Apple, these native ads include a title, text excerpt, and a small image, and in an example image provided, the format looks quite similar to the standard article list format in the Apple News app. Sponsored posts will, however, be denoted by text that lets readers know the content is sponsored.

appleadformat

Each ad includes a title, text excerpt and a small image, and is distinguished by a 'Sponsored' callout. The sponsored advertiser name is optional. If an advertiser name is not provided, the reader will see 'Sponsored' in the banner.

As Business Insider points out, publishers can share sponsored news posts on Apple News at the current time as long as content is marked as sponsored in metadata, but this new ad format will give publishers a clear way to monetize sponsored content and it adds tools for explicitly branding sponsored content.

Apple is also rumored to be adding support for subscription content from publishers with paywalls to the Apple News app in the future.

Top Rated Comments

robotica Avatar
92 months ago
Why would I want to even use the news app if it's full of adverts??
Come on.
Score: 10 Votes (Like | Disagree)
HiRez Avatar
92 months ago
I liked this app while it lasted.
Score: 2 Votes (Like | Disagree)
b1wils1 Avatar
92 months ago
I always wanted to use this app. I even put it in my launchbar, but the more it sat there, the more I ignored it until last night, I moved it to an app folder full of other broken dreams and unicorn tears.
Score: 1 Votes (Like | Disagree)
macsba Avatar
92 months ago
Well, looks like one app I'll delete.
Score: 1 Votes (Like | Disagree)
lk400 Avatar
92 months ago
I wish there were a way to block a source from the News app. I get the need for a revenue stream but the choice of outlets isn't always great.
Can't you just long press and do mute? Is that what you mean
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Leak Reveals Unified Volume Button and Mute Button

Monday March 20, 2023 8:33 am PDT by
As previously rumored, the next-generation iPhone 15 Pro and iPhone 15 Pro Max will feature a unified volume button and a mute button, according to leaked CAD images shared in a video on the Chinese version of TikTok and posted to Twitter by ShrimpApplePro. Instead of separate buttons for volume up and volume down, the iPhone 15 Pro models are expected to have a single elongated button for...
iOS 16

iOS 16.4 for iPhone Nearing Launch With These 5 New Features

Monday March 20, 2023 11:50 am PDT by
Apple says iOS 16.4 is coming in the spring, which began this week. In his Sunday newsletter, Bloomberg's Mark Gurman said the update should be released "in the next three weeks or so," meaning a public release is likely in late March or early April. iOS 16.4 remains in beta testing and introduces a handful of new features and changes for the iPhone. Below, we have recapped five new features ...
original iphone auction

Factory-Sealed Original iPhone Sells for $55,000 at Auction

Friday March 17, 2023 1:08 pm PDT by
A first-generation iPhone still sealed inside its box sold for $54,904 at auction, which is more than $54,000 over the original $599 price tag of the device when it was released in 2007. The original iPhone was put up for sale by RR Auction on behalf of a former Apple employee who purchased it back when it first came out. Back in February, an original, sealed iPhone sold for over $63,000,...
voice isolation

iOS 16.4 Adds Voice Isolation for Cellular Phone Calls

Tuesday March 21, 2023 11:01 am PDT by
The iOS 16.4 update that is set to be released to the public in the near future includes voice isolation for cellular calls, according to notes that Apple shared today. Apple says that Voice Isolation will prioritize your voice and block out the ambient noise around you, making for clearer phone calls where you can better hear the person you're chatting with and vice versa. Voice...
iPhone 12 Pro vs iPhone 15 Pro Feature

iPhone 12 Pro vs. 15 Pro: New Features to Expect if You've Waited to Upgrade

Friday March 17, 2023 10:29 am PDT by
While year-over-year iPhone upgrades are not always groundbreaking, new features can begin to stack up over multiple generations. For example, the iPhone 15 Pro will be a notable upgrade for those who still have a three-year-old iPhone 12 Pro. If you are still using an iPhone 12 Pro and are considering upgrading to the iPhone 15 Pro when it launches later this year, we have put together a...
top stories 18mar2023

Top Stories: iPhone 15 Pro Pricing, New iOS 16.4 Beta, Siri vs. ChatGPT, and More

Saturday March 18, 2023 6:00 am PDT by
Apple's high-end iPhone models have started at $999 in the U.S. since they first launched back in 2017 with the iPhone X, but could this finally be the year that starting price sees an increase? This week also saw some more rumors about Apple's upcoming headset and the company's explorations in the booming AI industry as well as the release of a new round of beta updates, so read on for all...
smart monitor m8 samsung

Deals: Samsung's iMac-Like Smart Monitor M8 Drops to Lowest Price of Year So Far With $250 Discount

Monday March 20, 2023 8:27 am PDT by
Samsung today kicked off a special "Discover Samsung" event, which will be a week-long savings event focusing on Samsung monitors, smartphones, TVs, appliances, and more. While some deals will stick around the entire week (through March 26), others will refresh every day. Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small...