Apple recently added a new ad format designed to allow publishers to share sponsored posts alongside regular news content in Apple News, according to developer specification document [PDF] that was shared by Business Insider.
The document features all of the different ad types available within Apple News, including a new "Native Banners" feature. With Native Banners, which are meant to blend in with standard content, ads can be displayed right in the news feed with regular Apple News articles.
Apple is also rumored to be adding support for subscription content from publishers with paywalls to the Apple News app in the future.
The document features all of the different ad types available within Apple News, including a new "Native Banners" feature. With Native Banners, which are meant to blend in with standard content, ads can be displayed right in the news feed with regular Apple News articles.
Native ads display directly in the content feeds, inline with News articles, and are intended to blend in with their surrounding. They will be set in the default font used in News.According to Apple, these native ads include a title, text excerpt, and a small image, and in an example image provided, the format looks quite similar to the standard article list format in the Apple News app. Sponsored posts will, however, be denoted by text that lets readers know the content is sponsored.
Each ad includes a title, text excerpt and a small image, and is distinguished by a 'Sponsored' callout. The sponsored advertiser name is optional. If an advertiser name is not provided, the reader will see 'Sponsored' in the banner.As Business Insider points out, publishers can share sponsored news posts on Apple News at the current time as long as content is marked as sponsored in metadata, but this new ad format will give publishers a clear way to monetize sponsored content and it adds tools for explicitly branding sponsored content.
Apple is also rumored to be adding support for subscription content from publishers with paywalls to the Apple News app in the future.
Tag: Apple News
13 comments
IHS Markit conducted a new survey in March and April 2018, asking 937 smart speaker owners various questions about the usage of their devices, spreading across the United States, United Kingdom,...
Apple CEO Tim Cook has arrived in Ireland, the latest destination on his European tour, which has included stops in Italy and the Netherlands.
Apple CEO Tim Cook and Ireland's Taoiseach Leo...
A long-standing bug in macOS's Quick Look feature has the potential to expose sensitive user files like photo thumbnails and the text of documents, even on encrypted drives, according to security...
Apple today seeded the third beta of an upcoming iOS 11.4.1 update to developers, one week after seeding the second beta and three weeks after releasing iOS 11.4, an update that introduced AirPlay 2...
As it does every year, Apple today opened registration for its annual three-day "Apple Camp" event. At Apple Camp, kids between the ages of 8 and 12 can partake in hands-on projects at Apple...
In 2011, a class action lawsuit filed against Apple accused the company of operating an illegal monopoly by not allowing iPhone users to download mobile apps outside of its own App Store, reducing...
Apple today announced that, starting later this year with iOS 12, iPhones will automatically share precise location data with first responders during 911 calls in the United States, helping to reduce...
Nearly five months after the HomePod launched in the United States, United Kingdom, and Australia, Apple today expanded availability of the Siri-enabled speaker to customers in Canada, France, and...
