Apple Slated to Move Into New San Francisco Office in Late Summer

by

Apple could be ready to move into its new 76,000-square-foot leased office space in San Francisco by late summer 2016, according to Reuters. The new office, located at 235 2nd Street in the city's expensive South of Market neighborhood, will reportedly have enough space for about 500 workers upon completion.

somaappleoffice
Apple currently has offices throughout the South Bay suburbs, including Cupertino, Sunnyvale, Santa Clara, and North San Jose, but some employees face an hour-plus commute along the heavily-trafficked Highway 101. Apple's new San Francisco office could help it recruit key employees who are reluctant to work outside of the city.

The iPhone maker's modest expansion into San Francisco follows several other tech companies and startups, including Google, Uber, and Yelp, and its new office will appeal to young workers that prefer the city's nightlife, public transportation, and overall lifestyle. Apple will share space with CBS Interactive, the main tenant.

Apple co-founder Steve Jobs advocated for a centralized campus that is "within walking distance of everyone," but increasing competition, lack of available office space in the South Bay area, and acquisitions like Beats and Topsy are likely driving forces behind its expansion beyond Silicon Valley.

“Apple’s attitude has always been that you have the privilege of working for Apple, and if you don’t want to do it, there’s someone around the corner who does,” said Matt MacInnis, a former Apple employee who worked on the company’s education business and is now CEO of Inkling, an enterprise technology company.

Now, MacInnis said, “they have to compete.”

Nevertheless, the majority of Apple's workforce will remain based in Cupertino. The company's spaceship-like Campus 2 project is scheduled to be completed in late 2016, and the 176-acre property will house some 13,000 employees. Apple previously said that it had more than 25,000 employees in the Santa Clara Valley.

Top Rated Comments

(View all)
Avatar
61 months ago

Oh no, a full one hour commute! If I'm lucky I do that in the morning AND the evening.
Shave, sing, call, plenty of stuff to do in the car.
I'd sign up for tripple that commute with the paycheck, work environment and perks those guys getting.
Spoiled West Coast brats that's what I call it.

You have no idea how bad it is. And it's not just affecting those "highly paid Apple employees". It's also making life hell for other commuters that have to take the 101 to get to their crappy jobs making 1/4th the money.
Score: 3 Votes (Like | Disagree)
Avatar
61 months ago

Oh no, a full one hour commute! If I'm lucky I do that in the morning AND the evening.
Shave, sing, call, plenty of stuff to do in the car.
I'd sign up for tripple that commute with the paycheck, work environment and perks those guys getting.
Spoiled West Coast brats that's what I call it.

You obviously have not been in 101 traffic in the West bay. That attitude would last a week, maybe two. It isn't *just* one hour. That would be awesome if that were all.

As long as the hardware teams and R&D are all centrally located at main campus, there is absolutely no reason that support, procurement, training, HR, and even some software development cannot be done from anywhere with a good high speed connection.
Score: 1 Votes (Like | Disagree)
Avatar
61 months ago

You obviously have not been in 101 traffic in the West bay. That attitude would last a week, maybe two.

As long as the hardware teams and R&D are all centrally located at main campus, there is absolutely no reason that support, procurement, training, HR, and even some software development cannot be done from anywhere with a good high speed connection.

As someone who spent my first year living in the Bay Area commuting from SF to San Jose, I will attest to this 100%. It gets old real quick.
Score: 1 Votes (Like | Disagree)
Avatar
61 months ago
You can make fun of Apple employees for not wanting to commute and hour, but the fact is that caliber of worker doesn't have to. I learned a long time ago that a commute wasn't worth more money. Work from home or work close enough to bike. 2 hours in a car every day isn't worth extra $$$. I don't think I'm alone. A lot of young people have flocked to cities and aren't going to drive to the burbs for a job.
Score: 1 Votes (Like | Disagree)

Top Stories

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

iPhone 12 Pro Allows You to Measure Someone's Height Instantly Using LiDAR Scanner

Saturday October 24, 2020 11:12 am PDT by
iPhone 12 Pro models feature a new LiDAR Scanner for enhanced augmented reality experiences, but the sensor also enables another unique feature: the ability to measure a person's height instantly using the Measure app. You can even measure the seated height of a person in a chair, according to Apple. When the Measure app detects a person in the viewfinder, it automatically measures their...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

PSA: Non-iPhone 12 Models Charge Super Slowly With MagSafe Charger

Friday October 23, 2020 4:11 pm PDT by
Alongside the iPhone 12 models, Apple introduced a new $39 MagSafe Charger that's meant to work with the magnets in the iPhone 12 Pro models to charge them up at a maximum of 15W. The MagSafe Charger is technically able to be used with older iPhones, but it's not a good idea because the charging with non-iPhone 12 devices is so slow. We did two tests with the iPhone XS Max, draining the...

MagSafe Charger Teardown Reveals Simple Design With Magnets and Charging Coil Encircling a Small Circuit Board

Friday October 23, 2020 7:50 am PDT by
iFixit has today shared a teardown of Apple's new MagSafe charger for the iPhone 12 and iPhone 12 Pro. An X-ray of the MagSafe charger courtesy of Creative Electron reveals the internal charging coil surrounded by a circular arrangement of magnets within the puck. The only seam that iFixit was able to leverage to open the device was where the white rubber circle meets the metal rim,...

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Friday October 23, 2020 3:37 am PDT by
Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in...

iFixit Shares Full iPhone 12 and 12 Pro Teardown Revealing Interchangeable Displays and Batteries

Saturday October 24, 2020 1:48 pm PDT by
After live streaming a teardown of the iPhone 12 and iPhone 12 Pro earlier this week, iFixit today provided a more in-depth teardown that goes through all of the components in the new devices, revealing several similarities between the two. Early testing conducted by iFixit shows that the iPhone 12 and 12 Pro displays are interchangeable and can be swapped without issue, though the max...