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iOS and Android Capture Combined 98.4% Share of Smartphone Market

Thursday February 18, 2016 6:39 am PST by Joe Rossignol
The latest numbers from research firm Gartner reveal that the smartphone industry continues to be largely a two-horse race between iOS and Android. The two mobile operating systems combined for 98.4 percent worldwide market share in the fourth calendar quarter of 2015, compared to 96.4 percent in the year-ago quarter.

Android remained the world's most widely used smartphone operating system with 80.7 percent market share, while iOS recorded 17.7 percent market share. The fourth quarter has historically been the most successful for iPhone and Android-based smartphone sales due to the holiday shopping season.

Galaxy-S6-iPhone-6s
Windows Phone and BlackBerry smartphones accounted for just 1.1 percent and 0.2 percent market share respectively during the three-month period ending December. The results are largely unsurprising, as Microsoft is scaling back its Windows Phone efforts and BlackBerry released its first Android smartphone last year.

Gartner-Q4-15-OS-Share
Apple and Samsung shipped a collective 551.2 million smartphones in 2015, trailed by Huawei, Lenovo-Motorola, and Xiaomi with 107.1 million, 73.9 million, and 72 million shipments respectively, according to recent Strategy Analytics data. Global smartphone shipments totaled a record 1.44 billion in 2015.

Windows Phone was perhaps the closest platform to being a true third place competitor, but its market share has dwindled as iOS and Android continue to grow. Samsung and Mozilla also have Linux-based mobile operating systems in Tizen and Firefox OS respectively, but adoption of each platform is comparatively slim.

Tags: Gartner, iOS, Android
[ 152 comments ]


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gpat
35 months ago
Android = most volume.
iOS = most profit.
That's it. People shouldn't flame over it.
Rating: 8 Votes
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APlotdevice
35 months ago

So, what you're saying is that I should buy blackberry stock now because there is only one way to go..... up.

The only way for them to go now is bankrupt.
Rating: 7 Votes
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APlotdevice
35 months ago
Microsoft might not be in such dire straits if they hadn't screwed over their existing mobile customer base. Repeatedly.
Rating: 7 Votes
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Mildredop
35 months ago


iOS and Android Capture Combined 98.4% Share of Smartphone Market


Interesting language in the title.

Really, it should read something like "Apple secures just 17.7% of market, down from 20.4%" or "Apple's smartphone market share declines to 17.7%". But by lumping Apple in with Android, MacRumors are trying to make it all sound positive for Apple.

Microsoft could use the same logic by saying "iOS, Android and Windows Phone capture combined 99.5% share of smartphone market"
Rating: 6 Votes
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AppleScruff1
35 months ago

Not sure what those entities have to do with this thread.


You said consumers should care about profits, and I'm guessing when your electric bill, gas bill, cell bill, interest rate etc goes up, you aren't cheering the companies on because they are making a good profit.
Rating: 6 Votes
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melendezest
35 months ago
I feel bad for Microsoft here.

Their OS is decidedly different and original in look and feel from the other 2.
Rating: 5 Votes
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OllyW
35 months ago

Consumers don't only consider the profit a company makes when choosing a phone. There's a whole load of other criteria besides that.

This consumer would rather have the company make a smaller profit if it meant I could pay less. :D
Rating: 5 Votes
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GFLPraxis
35 months ago

"Well established fact?" Show me then. You are in absolute denial if you think iOS profits more than Android.

You're actually incorrect. This is very well documented. Android devices make very little money. Google makes almost no margin and Android hardware vendors make very slim margins. Apple actually makes more money than all Android hardware manufacturers put together.

Quick sources:
http://www.wsj.com/articles/apples-share-of-smartphone-industrys-profits-soars-to-92-1436727458
http://bgr.com/2015/02/26/iphone-vs-android-profits-q4-2014/
http://9to5mac.com/2015/07/13/apple-smartphone-profit-share/


Apple sells 20% of phones and makes 92% of the entire industry's profits. The next highest profitable company is Samsung, who makes 15% of the industry's profits. The rest of the smartphone industry combined is a loss, which is why Apple and Samsung combined are over 100%.
Rating: 5 Votes
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CFreymarc
35 months ago

No mention of the fact that Windows is at 87%. No mention of the fact that various Linuxes and Unixes make up another 2% or so.

But when we talk about iOS, it's important to talk about the market share that everyone else has, and the fact that iOS + Android make up 98% of the market, even though nearly identical statements could be said about OS X and Windows.
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That's because Microsoft has thrown in the towel. They're now putting their services on Android and iOS devices.

Although I feel that the move was premature. I feel like they could really use laptops running Windows 10 to sell Surface products, which could then be used to sell Windows 10 Phones.


My view is that Microsoft really screwed up and had a great chance to come up with a third alternative system that would have had great leverage in taking advantage of Windows 10. Instead, they are short sighted and only playing with others.
Rating: 5 Votes
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jamezr
35 months ago

You said consumers should care about profits, and I'm guessing when your electric bill, gas bill, cell bill, interest rate etc goes up, you aren't cheering the companies on because they are making a good profit.

I am always amazed at apple fans bragging about profits. Do they really celebrate being overcharged? Do they really understand the correlation between the two?
Rating: 5 Votes

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