Apple Watch 2 Said to Enter Mass Production in Mid 2016

An interim update makes no sense. Either we'll see a new Apple Watch this spring or this autumn. Not both.

Because of Apple Watch's weaker than expected shipments, Apple recently reduced the device's shipment forecast for 2016 down further from its estimate in the fourth quarter of 2015.

It seems Apple's marketing and pricing genii are finally waking up to the fact that people still do possess common sense.

The watch itself is way overpriced. Especially the two higher editions. Then it's the bracelets: You can't release a $450 link bracelet. $450!!! You're not Cartier, mate, or another well-established fashion brand. It's electronics you sell. That's sheer theft, when a decent third-party equivalent (from a respected vendor) costs $50-60. Or you can't charge $150-250 for the other "premium" bracelets.

Hopefully this year Apple will:
- apply a more reasonable pricing model to the Watch and its bracelets
- give it a much needed battery boost. Other smartwear can last two days or more, which a) makes them practical for sleep tracking and most importantly, b) makes them forgiving in case you forget to charge them overnight. Not so the  Watch. You forgot to charge it overnight, it very likely stays at home for the day.

It seems Apple's marketing and pricing genii are finally waking up to the fact that people still do possess common sense.

The watch itself is way overpriced. Especially the two higher editions. Then it's the bracelets: You can't release a $450 link bracelet. $450!!! You're not Cartier, mate, or another well-established fashion brand. It's electronics you sell. That's sheer theft, when a decent third-party equivalent (from a respected vendor) costs $50-60. Or you can't charge $150-250 for the other "premium" bracelets.

Hopefully this year Apple will:
- apply a more reasonable pricing model to the Watch and its bracelets
- give it a much needed battery boost. Other smartwear can last two days or more, which a) makes them practical for sleep tracking and most importantly, b) makes them forgiving in case you forget to charge them overnight. Not so the  Watch. You forgot to charge it overnight, it very likely stays at home for the day.

I don't know. My previous daily watch was a Hugo Boss. Nothing special. Cost about £300.

The strap/bracelet broke, they wanted £150 for the replacement. I was pretty stunned.

So I bought the Apple Watch Sport instead of repairing it. The Apple Watch cost less than the Hugo Boss, uses better materials and does more

The Link Bracelet is in a different league to the Hugo Boss one that broke. If Boss can charge £150 for their average stainless steel bracelet. Apple can charge more - £379 still seems steep but in the watch market it's about par for what you're getting.

Macs, iPhones and iPods have never been cheap compared to the competition. Why do people think the Apple Watch would suddenly be priced low.

The watch itself is way overpriced. Especially the two higher editions. Then it's the bracelets: You can't release a $450 link bracelet. $450!!! You're not Cartier, mate, or another well-established fashion brand. It's electronics you sell. That's sheer theft, when a decent third-party equivalent costs $50-60. Or you can't charge $150-250 for the other "premium" bracelets.
Watch

Except they can, and do.

And when as much care and attention is put into the design, materials & production, as Apple have done with Apple Watch, there's no difference between them - in this respect - and an established "fashion brand".

Let's go!!! I'm ready to order my new Apple Watch.

They're (just speculating here) trying to create a product in the second iteration to entice even more people to buy it, those that turned their noses up at the first version.

That's me then. ;)

The iPhone and iPad both only really took off once their second generation models were released so I'm hoping the 2nd gen Watch brings big improvements.