Apple Hires Leading Virtual Reality Researcher

Apple has hired Doug Bowman, one of the U.S.' leading virtual reality experts, according to a new report from the Financial Times. Bowman joined Apple after going on sabbatical from his job as a computer science professor at Virginia Tech.

apple_patent_video_goggles

His experience spans both fully immersive VR, as used in Facebook’s Oculus Rift and HTC’s Vive headsets, as well as augmented reality, where transparent visors such as Microsoft’s Hololens, Google Glass and secretive start-up Magic Leap mingle digital images with the real world still visible.

Bowman has been director of Virginia Tech's Center for Human-Computer Interaction for the past five years. He's also the lead author of the book "3D User Interfaces: Theory and Practice." His past experience also includes serving as a User Experience Consultant for Walt Disney Imagineering and honors like numerous IEEE awards for 3D user interfaces and technical achievements in virtual reality. Bowman's LinkedIn page had not been updated to reflect the hiring and has since been deleted.

In the past year, Apple has acquired three companies with experience in either augmented reality or virtual reality. It acquired augmented reality startup Metaio last may, real-time motion capture firm Faceshift last September and expression analysis startup Emotient a couple weeks ago.

It's unclear what Apple could have Bowman and its acquired companies working on, but there have been persistent rumors the company has been interested in VR. Apple has filed several patents for VR products, including video goggles, motion-sensing 3D virtual interfaces for iOS and 3D "hyper reality" displays. It's also been reported that the company has a "small team" working on virtual reality projects.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...

Top Rated Comments

pat500000 Avatar
130 months ago
GET BACK TO MAKING COMPUTERS!
Score: 24 Votes (Like | Disagree)
TheFluffyDuck Avatar
130 months ago
Late to the party as per usual recently. Pro tip: VR needs great graphics cards, not 3 year old mediocre ones in your high end line.
Score: 18 Votes (Like | Disagree)
furi0usbee Avatar
130 months ago
Still sitting and waiting until the day the Apple TV is no longer a hobby...
Score: 9 Votes (Like | Disagree)
Njchad Avatar
130 months ago
Apple made the iPod because MP3 players sucked

Apple made the iPhone because phones at the time sucked

Apple wants to make VR because why??

Just make your graphic cards good enough to handle this awesome third party hardware that is already light years ahead of you.
Score: 8 Votes (Like | Disagree)
Pakaku Avatar
130 months ago
GET BACK TO MAKING COMPUTERS!
They never stopped. Calm the **** down.

Apple made the iPod because MP3 players sucked

Apple made the iPhone because phones at the time sucked

Apple wants to make VR because why??
Because as a tech company, Apple would be a complete idiot not to try and get in on cutting-edge tech like VR.

Same reason they made an Apple Watch. All things considered, it's probably one of the better options besides the horrific price range and insistence on marketing a wrist-computer as "fashion".
Score: 8 Votes (Like | Disagree)
Porco Avatar
130 months ago
If Apple are making a car, then windshield(windscreen) augmented reality would surely be one possible direction they would investigate.
Score: 5 Votes (Like | Disagree)