ATT-iPhone-6sAT&T today announced the first new unlimited data plan possibility for its customers since the company removed the option over five years ago. Officially starting tomorrow, AT&T users who already have or decide to add AT&T DIRECTV or AT&T U-Verse onto their plan can choose to opt-in to an Unlimited Plan, "offering customers more data to use for watching video, playing games and surfing the web on their mobile devices."

"Our new unlimited plan is our best offer yet. It’s the perfect reward for our valued customers who like to take advantage of our integrated offers of TV and wireless services,” said Ralph de la Vega, CEO of AT&T Mobile and Business Solutions. “Video traffic continues to grow on our network as fast as ever because people enjoy viewing their favorite video content on their favorite devices.”

As it does for current grandfathered customers, the new Unlimited Plan offers unlimited data, talk, and text to its users instead of a month-by-month data allotment. The pricing for the plan begins at $100 per month for the first smartphone, with additional devices costing $40 per month, although the fourth phone can be added at no additional cost. The company noted that today's announcement is the "first of many integrated video and mobility offers" coming to AT&T customers in 2016.

AT&T also noted that DIRECTV and U-Verse customers who don't yet have an AT&T wireless subscription can get $500 in credit when beginning the new Unlimited Plan, with one of the company's eligible trade-ins that would go towards the purchase of a new phone on AT&T Next. The alternative is also an option, with AT&T wireless subscribers able to add a new TV package starting at $19.99 per month for a full year after signing a 24-month agreement.

Read More: AT&T to Raise Price of Grandfathered Unlimited Plans From $30 to $35

Tag: AT&T

Top Rated Comments

cmChimera Avatar
106 months ago
So, basically, all that stuff about unlimited being impossible and degrades other people's service and blah blah was all horsesh*t.
Score: 17 Votes (Like | Disagree)
A MacBook lover Avatar
106 months ago
I thought unlimited wasn't feasible?:rolleyes:
Score: 13 Votes (Like | Disagree)
2298754 Avatar
106 months ago
Th

This is signifcantly more expensive.
$100 vs $30...
They still want to push you off or up.
The old $30 plan was ONLY the data. Text and talk was extra on top of that.

This encompasses all of that.
Score: 9 Votes (Like | Disagree)
JUCJ85 Avatar
106 months ago
I know many people who work for AT&T, both on the corporate, as well as the retail side. Everything that AT&T comes out with includes a big disclaimer.

1) Fan Discount - it will only apply to the $60 dollar plan. (disappointing) Because right now I pay $97.50 monthly for 30GB of data on a MSV.

2) Combined Billing - You do NOT need to combine your DTV/Uverse TV bill with your wireless to be eligible.
In fact, don't combine your bills at all because the $120 of savings you'll receive after a year isn't worth the time or headache you're about to endure in trying to have anything serviced on your account. Just don't do it. BTW, to officially do this, you must call in. The account holder name on each account must be the same to be combined or get this unlimited data plan.

3) No tethering/hotspot functionality with unlimited plan. Period.

4) The fourth line becomes ''free'' after two months of paying for it. The eighth line will not free as well- only the fourth.
(I think that's crap, btw- oh and it'd be better if they just made the fourth line free from the beginning)

That means it's $220 per month for four lines unlimited everything. BEFORE Taxes, BEFORE insurance, BEFORE NEXT Installments (No NEXT savings on service costs with this plan. Assuming you're financing a $650+ Apple device on a NEXT plan, It's as if your paying for a 2-year contact AND a next plan at the same time).

5) Fu** DirectTV. Can anyone guess why AT&T spent so much money acquiring a dead TV service that doesn't work well in bad weather when they already had a ''fiber-optic'' service in which BOTH TV and internet service runs through?

6) The iPad Air 2 for $99 is a good deal, but understand that you must order DTV with it. Also, it's a two-year commitment of having it as a connected LTE tablet. That incurs a nonnegotiable $45 one-time activation fee on your next bill, as well as $10 a month for two years. So essentially, you're paying $99 and tax up front + $45 + $240. It's still decent deal considering it's the cellular enabled iPad that WILL have access to data for two years, but you'll end up paying within $200 of that actual MSRP.

Despite everything I just said, I'm unbelievably happy with my wireless service (the only service AT&T should offer imo) from AT&T. If you have a sick deal on a MSV plan with over four devices like myself, AT&T is actually the bang-for-your-buck carrier. Oh and the carrier-locked version of the iPhone 6s that AT&T offers is the same model number of the ''factory unlocked'' version that Apple sells. So assuming you unlock your interest-free-finacned AT&T iPhone 6s when you're eligible (easy to do actually), then expect to be able to use it with near full support on many other carriers here.
I have a few things to say about DirecTV, their not a dead TV provider, or dying, and 2. they don't go out every time it rains or snows, I live in the upstate NY area where we get massive storms, and I have DirecTV, and guess what, I hardly lose it, I was at my dad's this past sunday, which he has Time Warner, and it stormed bad, and guess what? the cable completely went out, while my Satellite didn't. So whoever likes to spew that crap about Satellite going out, is dead wrong. I've been with DirecTV since 2006, and I lose it maybe 3-5 times a year at most, when I had TWC I lost it more, and I currently have TWC for internet since there is no other option in my area, and guess what it sucks, and I have the highest internet plan in my area, and it goes out every night, and every day it's slow as hell.

Also I tried to use a hotspot off my iPhone and it worked on my Mac, not sure if it will continue(Yes I upgraded to the unlimited plan too).


One last thing, if any thing is dying it's cable, they have outdated technology, and oh guess what, they get their channels from a satellite dish as well, only you don't need a dish like Satellite customers do. Not trying to be a jerk, just sick of people saying crap that isn't true.
Score: 5 Votes (Like | Disagree)
joshuaclinton Avatar
106 months ago
Hopefully this means that grandfathered plans are here to stay. I figured they'd push us off after ending the two year contract renewals.
Score: 4 Votes (Like | Disagree)
techiegirl Avatar
106 months ago
They're only going to throttle you in congested areas. I'm on the grandfathered unlimited data plan that also throttles at 22gb. I've consistently gone over 22gbs every month and have only been throttled once and it was only for a brief period of time.



It's still "unlimited" but once you reach 22 GB, they might throttle you... good luck getting much more data after that for the rest of the month.

Score: 4 Votes (Like | Disagree)

Popular Stories

iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
Google maps feaure

Google Maps Finally Rolls Out Glanceable Directions

Wednesday February 28, 2024 2:07 am PST by
After more than a year since announcing the feature, Google Maps is finally rolling out glanceable directions on Android and iOS (via Android Police). The feature allows users to view turn-by-turn directions and a live ETA directly from their device's lock screen – information that was previously only visible when a phone was unlocked. Glanceable directions also work on the app's route...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
M3 MacBook Air Feature

New MacBook Air Models Launching This March: 5 Features to Expect

Wednesday February 28, 2024 1:50 am PST by
The existing 15-inch MacBook Air arrived in June 2023, which is not that long ago in terms of Mac update cycles. However, Apple released the current 13-inch ‌MacBook Air back in June 2022. It is now the oldest Mac in Apple's current crop, having not been updated in 600 days. But rumors suggest that is unlikely to be the case for much longer. According to Bloomberg's Mark Gurman, Apple has...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...