AT&T to Raise Price of Grandfathered Unlimited Plans From $30 to $35

AT&T will raise the price of its grandfathered unlimited data plans from $30 to $35 in February of 2016, reports CNBC. The upcoming rate change is detailed on a page on AT&T's website and is the first price hike the unlimited plan has seen in seven years.

Though AT&T no longer offers unlimited data plans to customers, a small number of customers continue to hold unlimited data plans that were purchased before AT&T discontinued them in 2010. AT&T's current $30 unlimited data plan allows customers to use an unlimited amount of data, but AT&T does throttle with excessive data usage.

page_att
As of February 16, the $30 price tag, which is in addition to voice costs, will rise to $35. The price hike comes just a couple of months after AT&T announced changes to its throttling practices. AT&T previously throttled customers on congested networks after 5GB of LTE data usage, but that cap was increased to 22GB in September, making unlimited plans more valuable.

AT&T plans to notify customers who will be impacted by the price increase. Customers who wish to cancel their wireless service because of the pricing increase will have early termination fees waived for affected lines. Price changes will take effect during each customer's February billing period.

Tag: AT&T

Top Rated Comments

(View all)
Avatar
63 months ago

**** AT&T!

Exhibit A.
Score: 39 Votes (Like | Disagree)
Avatar
63 months ago
Price goes up $5 for the first time since iPhone 3G... And people are gonna complain. America is great.

This is nowhere near the levels of evil that is Verizon.
Score: 35 Votes (Like | Disagree)
Avatar
63 months ago

I am altering the deal. Pray I don't alter it any further.

Score: 26 Votes (Like | Disagree)
Avatar
63 months ago
Just saying.....thanks to inflation, $30 seven years ago is now about $34.50 nowadays.....
Score: 16 Votes (Like | Disagree)
Avatar
63 months ago

If this was the only thing they did your post would have some merit. AT&T has raised rates on every plan, trying to get people to join family plans that are more expensive, charging more for data, not honoring their contracts etc. But yeah, go head and complain about Murica because you think telecom monopolies are awesome. Meanwhile cool aid drinkers like yourself who bend over and take whatever they give you are the real problem.

Monopolies? There are about 10 different wireless providers I can switch to in my area. Where is the monopoly?

This unlimited data plan price hasn't increased in price since 2007, has it?

I'm trying to think of my other utility rates that haven't increased in the last 9 years. Cable? Nope, that's increased. Electricity? Nope, that's gone up to. City water.. Increased. Natural gas. Also more expensive now than 9 years ago.

And honestly, of the utilities above, the ONLY one that I can look at say "wow, it's a crap-ton better now than it was 9 years ago" is my AT&T service. Having gone from EDGE speeds to 80mbps LTE in my market wouldn't make me pissed off to pay an extra $5/month for, with it being the first increase in that plan in 9 years. But to each their own.
Score: 14 Votes (Like | Disagree)
Avatar
63 months ago
not too bad, at least it's not $20 hike as Verizon.
Score: 13 Votes (Like | Disagree)

Top Stories

'iPhone 12 mini' Name Reappears in Leaked Apple iPhone 12 Case Stickers

Friday September 25, 2020 1:58 am PDT by
Earlier this week a proven leaker claimed that the iPhone 12 lineup would be named "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max," and today the same nomenclature has appeared again in a photo depicting alleged stickers from unreleased Silicone iPhone cases originating from Apple's international distribution center in Ireland. The photo shows three stickers with the...

New Images Leak of iPhone 12 Braided USB-C to Lightning Cable

Thursday September 24, 2020 2:37 am PDT by
Rumors suggest Apple's upcoming iPhone 12 models will ship with a new Lightning to USB-C cable that includes a braided fabric design. Images of the purported cables were leaked in July, and today leaker Mr White has shared new images that give us a closer look at what we might get included in the iPhone 12 box. The photos show a USB-C to Lightning cable with a clearly braided design rather...

New Version of Microsoft Office Coming Next Year That Won't Require a Subscription

Thursday September 24, 2020 1:53 am PDT by
Microsoft will next year offer a new perpetual release of Microsoft Office for Mac and Windows that doesn't require a subscription to use, according to the software giant (via Windows Central). "Microsoft Office will also see a new perpetual release for both Windows and Mac, in the second half of 2021," said Microsoft in a blog post announcing the next version of its Exchange server,...

Apple Releases iOS 14.0.1 With Fix for Bug That Resets Default Apps After Rebooting

Thursday September 24, 2020 10:12 am PDT by
Apple today released iOS 14.0.1, the first update to the iOS 14 operating system that was released on September 16. Today's update is a bug fix update addressing issues that weren't able to be fixed in the initial iOS 14 launch. The iOS 14.0.1 update is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. ...

Apple's iPhone 12 Event Could Happen on October 13 Based on Rumors From Mobile Operators

Wednesday September 23, 2020 11:51 am PDT by
Apple's upcoming iPhone-centric event could perhaps be held on Tuesday, October 13, according to information shared with MacRumors by an employee at a UK cellular carrier. There's no way for us to confirm the dates at this point in time nor are we sure on the credibility of the source, but even without a rumor, Tuesday, October 13 is a good guess based on Apple's historic launch timelines, ...

Apple Releases macOS Catalina 10.15.7 With Fixes for WiFi Bug, 27-Inch iMac Graphics Issues

Thursday September 24, 2020 10:32 am PDT by
Apple today released macOS Catalina 10.15.7, the latest update to the macOS Catalina software. macOS Catalina 10.15.7 fixes several major bugs that Mac users have been experiencing, and it comes a month after the latest macOS Catalina release. The ‌‌‌macOS Catalina‌‌‌ 10.15.6 Supplemental Update can be downloaded from the Mac App Store using the Update feature in the System...

Apple Designs Custom Face Mask for Corporate and Retail Employees [Updated with Unboxing]

Wednesday September 9, 2020 11:13 am PDT by
Apple's design team has created a new kind of protective mask that's being distributed to retail and corporate employees, reports Bloomberg. The mask is called the Apple Face Mask and it was developed in-house in Cupertino by the Engineering and Industrial Design teams at Apple. Last week, an Apple employee sent MacRumors an image of the mask design, which can be seen up above. The Apple ...

Video Offers Closer Look at Apple Face Mask

Friday September 25, 2020 5:25 am PDT by
YouTube channel Unbox Therapy has today shared a new video giving a closer look at Apple's reusable face masks for corporate and retail employees. Apple's own face mask was designed by the company's Engineering and Industrial Design teams amid the global health crisis for corporate and retail employees, and the boxes include Apple's famous "Designed by Apple in California" text. The...

Top Stories: iOS 14 Feature Tour, 'iPhone 12 mini' Rumors, Apple Watch Band Controversy

Saturday September 26, 2020 6:00 am PDT by
Things started to calm down a bit this week following last week's rush of media event, Apple Watch and iPad launches, and the release of iOS 14 and other operating updates. But that doesn't mean there wasn't still a lot of news, from digging deeper into iOS 14 to more iPhone 12 rumors to the uproar over trying to exchange band sizes on the new Apple Watch. On top of all of that, we heard...

Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Wednesday September 23, 2020 4:37 am PDT by
Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration. As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of ...