Apple Dominates Holiday Sales With Nearly 50% of All New Device Activations

Apple devices accounted for just under half of new mobile device activations during the holiday season, according to a new report released today by mobile analytics firm Flurry. 49.1 percent of all new devices activated were Apple devices, and while that number is slightly down from last year's 51.3 percent, Apple still dominated all other mobile device companies.

Samsung devices, for example, were responsible for 19.8 percent of all device activations, while Nokia devices made up 2 percent and Xiaomi devices made up 1.5 percent of all device activations.

flurryholidayactivationsbymanufacturer
Larger-screened "phablets" like Apple's 5.5-inch iPhone 6s Plus were especially popular during the 2015 holiday season compared to prior years, representing 27 percent of new device activations. That's up from 4 percent in 2013 and 13 percent in 2014. Full-sized tablets have gone down in popularity, making up only 9 percent of new device activations in 2015.

activationsbyformfactor
Medium-sized iPhones like the 4.7-inch iPhone 6 were still the most popular Apple devices over the holiday period at 65 percent, followed by full-sized tablets, phablets, and smaller tablets like the iPad mini. Comparatively, only 35 percent of Android devices activated were medium-sized smartphones, while 50 percent were phablets.

androidiosformfactor

Apple's phablet was introduced in September 2014, and in less than a year and a half has commanded 12% share of all Apple devices activated during Christmas week. This appears to be coming at the expense of medium phones and small tablets as more users opt for the size in between the iPhone and iPad Mini. You'll note we did not break out a "Large Tablet" category for the new iPad Pro. These are grouped into "Full-Size Tablets" and represented less than 1% of device activations.

As for app downloads, Christmas day saw customers downloading 2.2x as many apps as the average day in December across multiple platforms including the Apple App Store and Android's Google Play.

To gather its data, Flurry measured smart device activations and app downloads from the more than 780,000 apps it tracks. Data was collected from December 19 to December 25.

Top Rated Comments

techpr Avatar
84 months ago
Remember: Apple is Doomed
Score: 14 Votes (Like | Disagree)
GhostRaider Avatar
84 months ago
I admit I was one of them. Got myself an iPhone 6s Plus 64GB and abandoned Android.

Honestly the 6s Plus is a great phone. Once you have used big screened phones, you just cannot go back to a smaller one. Everything looks crammed on a smaller iPhone 6s and on the 6s plus there is a whole lot of room.
Score: 14 Votes (Like | Disagree)
jclo Avatar
84 months ago
"Larger screened "phablets" like Apple's 5.5-inch iPhone 6s Plus were especially popular during the 2015 holiday"...

...27% vs 54% for medium (or 'normal') sized phones. How does that make them "especially popular" ??
Compared to prior years.
Score: 7 Votes (Like | Disagree)
kdarling Avatar
84 months ago
I think what many of us would like is a small 5s-sized iPhone that can expand the display to 5" or 6" when necessary (like you sometimes see in science-fiction movies).
Or like the folding phone that Samsung keeps predicting each year that they'll put into limited production.

(I'll be first in line when they finally do!)



Attachment Image
Score: 6 Votes (Like | Disagree)
jayducharme Avatar
84 months ago
The poor sales of smaller smartphones is probably the result of a lack of stock. Few companies make them anymore. And people looking to buy an iPhone probably wouldn't want a 5s that has less storage, memory and a slower processor than Apple's other offerings. The 5c had the same issues. If Apple sold a 4" iPhone that equaled their other offerings except in display size, then we'd be able to accurately judge whether people really want that form factor.
Score: 6 Votes (Like | Disagree)
dannys1 Avatar
84 months ago
I admit I was one of them. Got myself an iPhone 6s Plus 64GB and abandoned Android.

Honestly the 6s Plus is a great phone. Once you have used big screened phones, you just cannot go back to a smaller one. Everything looks crammed on a smaller iPhone 6s and on the 6s plus there is a whole lot of room.
Well i've been using a 4.7" iPhone 6/6s since the day the 6 came out and I yearn to go back to a 4" iPhone 5s sized phone still - so you can't blanked statement everyone with that theory i'm afraid.
Score: 6 Votes (Like | Disagree)

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
Apple Tap to Pay iPhone

Apple Stores Rolling Out iPhone-to-iPhone Contactless Payments Starting Today

Wednesday May 25, 2022 6:54 am PDT by
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required. Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
apple wwdc 2022

Apple Shares WWDC 2022 Schedule, Keynote to Take Place June 6 at 10:00 a.m PT

Tuesday May 24, 2022 9:06 am PDT by
Apple today confirmed that the keynote event for the Worldwide Developers Conference will begin at 10:00 a.m. Pacific Time on June 6, the first day of WWDC. The keynote will be an online-only event, though a select number of developers have been invited to the Apple Park campus for a viewing event. In addition to confirming the keynote date and time, Apple has shared the full WWDC 2022...