Jimmy Iovine Criticized After Making Controversial Comments About Women

IovineApple recently debuted a new Apple Music ad, starring singer Mary J. Blige and actresses Taraji P. Henson and Kerry Washington, during the 2015 Emmy Awards.

In the one-minute spot, focused on Apple Music playlists, Washington says that Apple's curated playlists are like having "a boyfriend who creates you a mixtape -- in your laptop."

Jimmy Iovine, who joined Apple in 2014 following the company's acquisition of Beats Electronics, has made headlines today following controversial comments he made about women on CBS This Morning today in relation to the ad.

In particular, when asked to explain his thinking behind the Emmy ad, Iovine said that "women find it very difficult at times -- some women -- to find music, …and [Apple Music] helps makes it easier with playlists curated by real people." He proceeded to mention the problem of girls "sitting around" and "talking about boys."

CBS has made the video clip unavailable to viewers outside the U.S. — Mirror

The Verge transcribes:

"I just thought of a problem, you know: girls are sitting around, you know, talking about boys. Or complaining about boys, you know, when they're heartbroken or whatever. And they need music for that, right? So it's hard to find the right music, you know. Not everybody has the right lists, or knows a DJ or something."

Iovine's comments have been widely criticized on Twitter and in several media outlets.

Update: Jimmy Iovine has provided BuzzFeed with an apology, saying "I could have chosen my words better."

Jimmy Iovine told BuzzFeed News, "we created Apple Music to make finding the right music easier for everyone -- men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologize."

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

Orlandoech Avatar
85 months ago
OMFG. Get over it! This way too hypersensitive Society we live in is a joke.
Score: 226 Votes (Like | Disagree)
MvdM Avatar
85 months ago
What's controversial about his comments? I read them twice.
Score: 64 Votes (Like | Disagree)
yadmonkey Avatar
85 months ago
Let the phony outrage begin!

Seriously, how many of us old-timers made carefully curated mixtapes for their girlfriends back in the day? He's simply speaking from his point of view and any sane reader should have the capacity (and willingness) to adjust and apply what he says to their own lives.
Score: 62 Votes (Like | Disagree)
Mac Fly (film) Avatar
85 months ago
America is hilarious. CNN or CBS is one minute calling for airstrikes to bomb the crap out of some country and on the other reporting someone saying boo to a dear. Outright hypocrisy. It's like that fool walking around New York with a camera strapped to her butt and calling every comment verbal rape. Bring back real journalism. There is a story here, it's that you guys need to take your country back from the news media who tell you how and what to think.
Score: 41 Votes (Like | Disagree)
shaunymac Avatar
85 months ago
OMFG. Get over. Way too hypersensitive Society we live in is a joke.
This! People find something a little more serious to "read into" too much or get but hurt over.

I mean quit bullying him for his comments. :)
Score: 33 Votes (Like | Disagree)
ProjectManager101 Avatar
85 months ago
OMFG. Get over. Way too hypersensitive Society we live in is a joke.
I am a woman and I do not see anything wrong with the comment. For me the news is about "how stupid can be someone to consider this irrelevant chit chat comment worth an article?
Score: 28 Votes (Like | Disagree)

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
iphone 13 pro max display bleen

iPhone 14 Max Reportedly Weeks Behind Schedule [Updated]

Thursday May 26, 2022 7:25 am PDT by
The iPhone 14 Max is currently behind schedule by around three weeks, according to Haitong International Securities analyst Jeff Pu. Yesterday, Nikkei Asia reported that at least one iPhone 14 model was three weeks behind schedule due to the impact of lockdowns on Apple's supply chains in China, but it was not clear which iPhone 14 model this related to. Now, Pu has clarified that the model...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
iOS 16 mock for feature wishlist

iOS 16 Wishlist: Features MacRumors Readers Want to See in the Next Version of iOS

Friday May 27, 2022 2:15 pm PDT by
There's just over a week to go until the 2022 Worldwide Developers Conference, which is one of the biggest Apple events of the year. We've heard surprisingly little about iOS 16 this year, so we're in for some major surprises when June 6 rolls around. As we wait for the keynote event, we thought we'd share some iOS 16 wishlist items from MacRumors readers, because who knows? We just might...
top stories 28may2022

Top Stories: WWDC 2022 Schedule, New Apple Watch Pride Bands, and More

Saturday May 28, 2022 6:00 am PDT by
It's Memorial Day weekend in the United States, and that means WWDC is right around the corner and anticipation is building for what we might see at the opening keynote. Software updates are a given, but will we see any new hardware? Other news this week included the annual release of new Pride-themed Apple Watch bands, iPhone 14 Pro rumors, and Sony's latest headphones that compete against...
a16 5nm m2 3nm feature 2

Alleged Apple Chip Plans Suggest 'A16' Will Stick With 5nm, 'M2' to Make Jump to 3nm Instead

Friday May 27, 2022 6:54 am PDT by
The "A16" chip for the iPhone will reportedly be manufactured with the same process as the iPhone 13's A15 Bionic, with Apple saving a bigger performance leap for the "M2" chip designed for its next-generation Macs. Meanwhile, the company is working on a "final" M1 chip variant that uses more powerful cores from the A15, according to the leaker known as "ShrimpApplePro." In a thread on...