Jimmy Iovine Criticized After Making Controversial Comments About Women

IovineApple recently debuted a new Apple Music ad, starring singer Mary J. Blige and actresses Taraji P. Henson and Kerry Washington, during the 2015 Emmy Awards.

In the one-minute spot, focused on Apple Music playlists, Washington says that Apple's curated playlists are like having "a boyfriend who creates you a mixtape -- in your laptop."

Jimmy Iovine, who joined Apple in 2014 following the company's acquisition of Beats Electronics, has made headlines today following controversial comments he made about women on CBS This Morning today in relation to the ad.

In particular, when asked to explain his thinking behind the Emmy ad, Iovine said that "women find it very difficult at times -- some women -- to find music, …and [Apple Music] helps makes it easier with playlists curated by real people." He proceeded to mention the problem of girls "sitting around" and "talking about boys."

CBS has made the video clip unavailable to viewers outside the U.S. — Mirror

The Verge transcribes:

"I just thought of a problem, you know: girls are sitting around, you know, talking about boys. Or complaining about boys, you know, when they're heartbroken or whatever. And they need music for that, right? So it's hard to find the right music, you know. Not everybody has the right lists, or knows a DJ or something."

Iovine's comments have been widely criticized on Twitter and in several media outlets.

Update: Jimmy Iovine has provided BuzzFeed with an apology, saying "I could have chosen my words better."

Jimmy Iovine told BuzzFeed News, "we created Apple Music to make finding the right music easier for everyone -- men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologize."

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

Orlandoech Avatar
71 months ago
OMFG. Get over it! This way too hypersensitive Society we live in is a joke.
Score: 226 Votes (Like | Disagree)
MvdM Avatar
71 months ago
What's controversial about his comments? I read them twice.
Score: 64 Votes (Like | Disagree)
yadmonkey Avatar
71 months ago
Let the phony outrage begin!

Seriously, how many of us old-timers made carefully curated mixtapes for their girlfriends back in the day? He's simply speaking from his point of view and any sane reader should have the capacity (and willingness) to adjust and apply what he says to their own lives.
Score: 62 Votes (Like | Disagree)
Mac Fly (film) Avatar
71 months ago
America is hilarious. CNN or CBS is one minute calling for airstrikes to bomb the crap out of some country and on the other reporting someone saying boo to a dear. Outright hypocrisy. It's like that fool walking around New York with a camera strapped to her butt and calling every comment verbal rape. Bring back real journalism. There is a story here, it's that you guys need to take your country back from the news media who tell you how and what to think.
Score: 41 Votes (Like | Disagree)
shaunymac Avatar
71 months ago
OMFG. Get over. Way too hypersensitive Society we live in is a joke.
This! People find something a little more serious to "read into" too much or get but hurt over.

I mean quit bullying him for his comments. :)
Score: 33 Votes (Like | Disagree)
ProjectManager101 Avatar
71 months ago
OMFG. Get over. Way too hypersensitive Society we live in is a joke.
I am a woman and I do not see anything wrong with the comment. For me the news is about "how stupid can be someone to consider this irrelevant chit chat comment worth an article?
Score: 28 Votes (Like | Disagree)

Top Stories

flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
apple event particularly innovative article

Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'

Thursday April 15, 2021 1:30 am PDT by
Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20. Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new...
Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...
iphone 13 pro max cads eap

iPhone 13 Series CAD Leaks Reveal Larger Camera Dimensions

Friday April 16, 2021 1:53 am PDT by
Information and alleged CADs of the upcoming iPhone 13 series, shared in a video from EverythingApplePro, indicates that Apple plans to make this year's iPhone camera module significantly bigger, likely to make way for larger sensors and sensor-shift stabilization. According to the CADs shared in the video, the iPhone 13 mini, Pro, and Pro Max camera module will all be a "perfect square."...
jaguar car homekit

User Adds Car to HomeKit for In-App Controls and Automations, Showing Future Potential

Thursday April 15, 2021 6:17 am PDT by
Blogger Siobhán Ellis has successfully integrated their electric car into their Apple HomeKit setup, adding in-app toggles for door locking, climate control, and more. The setup, which is outlined in detail on the blog Practical HomeKit, allows multiple elements of a Jaguar I-Pace electric vehicle to be monitored, controlled, and automated using the Home app. Using a HomeBridge plugin for ...
siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...