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'Steve Jobs' Disappoints in First Full Weekend With 7th-Place Box Office Showing
Those backing Steve Jobs had wanted to land somewhere in the teens, but are counting on a long run throughout awards season (an A- CinemaScore should help word of mouth). Jobs is over-indexing in upscale theaters in major cities, including the Bay Area — home of Apple — but falling flat in Middle America. Two weekends ago, the $30 million movie scored the top location average of the year to date when opening in New York and Los Angeles. Through Sunday, its domestic total is $10 million.The film has generally received a positive reception from critics, particularly for Michael Fassbender's portrayal of Jobs. Those more familiar with Jobs' history and those closest to him have, however, been less satisfied with the film, in many cases taking issue with the way Jobs is portrayed and some of the artistic license that deviates significantly from actual events.
"We're going to redouble our efforts to support these markets," said Universal domestic distribution chief Nic Carpou. "It's working great in these theaters now, and we want to make sure it continues to do so."